With over 20 years of experience in TV and event production, management, and hosting, I have a proven ability to conceptualize, pitch, and deliver successful shows and events. I excel in setting budgets, managing resources, and overseeing project execution, and I have a strong track record in liaising with production companies, TV stations, and sponsors. In addition, my exceptional skills in training and mentoring teams have helped me achieve optimal performance.I have a broad range of skills in conceptualizing, revamping, and standardizing shows, as well as directing research, supervising standards and practice, and creating PR and marketing stunts. In addition, my experience in producing and hosting daily two-hour live talk shows and generating new topics has helped me prioritize and assign workloads to producers, consistently elevating their standards to produce high-quality shows.In my most recent role as Executive Director of Events and Client Relations at Bootleggers Trading Co., I provide leadership and strategic direction for event planning and execution, build and maintain relationships with clients and sponsors, and collaborate with cross-functional teams to deliver successful events. In addition, I evaluate event performance and implement improvements based on feedback and data.As former Managing Director of GR8HT Media, I conceptualized various TV shows and wrote proposals, pitched shows to TV stations and production houses, and set and managed budgets for TV shows, ensuring cost-effective production. At Crimson Forest Film, I conceptualized and furnished proposals for various new TV shows, negotiated sponsorships with multinational companies, and restructured the entire company, standardized the corporate culture, and supervised standards and practice.I hold a Master of Art in Contemporary China from Nanyang Technological University and a Bachelor of Science in Business Administration. I have achieved Top Student Award and 1st Prize in Master of Art in Contemporary China for the Class of 2011 and the Top 10 Most Personality Award from Vogue Magazine 1988.