Sales & Marketing Coordinator
Current- Develop and align a marketing plan with business objectives by collaborating with leadership, conducting market research, and analyzing competitors.- Lead multi-channel marketing campaigns for customer acquisition, engagement, and retention, using GA4 and ZoomInfo intent data to measure performance.- Create and optimize engaging social media content for platforms like Facebook, Instagram, and LinkedIn using GA4 data to enhance reach, engagement, and conversions, while fostering interactions and building relationships with influencers and partners.- Plan and execute paid social media advertising campaigns, monitoring performance and adjusting targeting and ad creative based on GA4 insights to drive sales and maximize effectiveness.- Implement lead generation strategies and targeted marketing initiatives to expand the customer base and nurture leads through the sales funnel.- Scout and respond to RFPs/RFQs and other marketing opportunities by preparing compelling proposals and presentations to highlight the value and unique selling points of our products/services.