Changi Airport Group is a world-class service icon, as well as manager and operator of Changi Airport Singapore, the world-class aviation hub.My role as part of the pricing and commercial strategy team is to seek new opportunities for enhancing commercial revenue of the group. We are open to work with partners to leverage on our large scale of 65 million passengers per annum to offer solutions and services that can innovate the retail experience to our travellers. Innovation & Business Development• Identify non-leasing business opportunities through on ground primary and secondary research, engage inputs from different stakeholders, and develop actionable data driven insights and validating business cases• Business development - Develop trials and proof of concepts for blue sky new ideas in Changi • Supported the initiative of the Value Tribe Council which aims to synergise and prioritise enterprise wide digital and business initiatives.Changi Rewards Partnerships Marketing• Developed partnership framework and independently cultivated relationships with external partners to launch over 20 new rewards in the catalogue, enhancing the value of Changi’s loyalty program.• Changi Pay – Supported marketing communications and ensure brand consistency for Changi’s digital pay wallet through CAG-owned media assets • Airport Experience Event– Part of team to achieved in excess of $10 mil revenue by identifying high spending customers and inviting them to weekly curated shopping experiences at the transit area. Developed and executed after-sales campaign to continue upselling, cross-selling with ishopchangi.com and introducing shopping concierge services. Led analysis of key performance metrics to measure marketing campaign effectiveness • Led research for High Spenders & Traders segment, developing new features and benefits to increase spending frequency and ATV.• Led an IT Project Management to develop a PDPA-compliant event registration platform

Committed to building the best rewards loyalty program that every customer would love, while targeting to increase recency, frequency and lifetime value of each honestbee customer. Showcase your brand on honestbee rewards, Singapore's fastest growing loyalty program. Partners gain access to top tier customers whom are family decision makers, PMETs with high disposable income and sizable expat crowds who spend often with us. Offer an attractive reward and start watching your sales redemptions rocket! Partners are curated by invite only. Responsible for end to end partnership management, including tracking and maximizing partnership revenue objectives.

Honestbee aims to be Asia's most conenient services marketplace. We do this by providing positive social and financial impact on the lives and businesses that we touch.

1. Responsible for P/L, manage sales & marketing divisions for Technopreneurship business unit- Doubled business unit’s revenue from $300k to $600k within 10 months as employee #1, and growing to a 4 man team- Grow the team capabilities in executing weekly lead generation digital campaigns.- Analyzing lead to sale conversions using SalesForce.com weekly2. Creating industry partnerships and collaborations, as Startup Industry “Hustler” - Developed “Talent Upstart” – to help startups attract, develop and retain talents and achieved a record of enrolling 11 employers for recruitment drives to Place & Train jobseekers- Created IDEAS Bootcamp with A*STAR Institute for Infocomm Research (I2R) to commercialize innovators' technologies - Plan branding and event marketing in trade startup exhibitions like Echelon & TechVenture- Developed industry partnerships with WDA, Spring SME-Centre, SiTF, SCS, Infocomm investments , Microsoft Bizspark, SPH Plug & Play Media Accelerator , DBS Pre - Accelerator, E27, Channel News Asia Start-UP3. Plan go-to-market strategies and conduct tactical growth hack marketing - Use SEO tools to research competitor keyword and craft product positioning using buyer personas matrix- Draft customer and product segmentation, product positioning and messaging- Increase CLC and LTV of customer using using Infusionsoft marketing automation- Measure marketing metrics, calculating CAC, ARPU and product profitability4. Startup Evangelist - Community Outreach manager - Identifies high potential startups for growth acceleration and connects to incubators, accelerators and private equity investors, organizes pitch demo days.- Grow active meetup.com “Startup Insights Singapore” channel from 137 to 300 members- Owns “Digital Marketing Insights” channel on DBS Business class with more than 200 members- Engaged startup alumni with more than 17 Thought Leadership series inviting distinguished speakers

1. Maintain and strengthen customer relationship with the Ferrari brand• Organize exclusive Ferrari car launch previews, factory tours, corso pilota racing courses for Ferrari owners• Develop premium membership benefits – Car delivery parties, Customer appreciation dinners, Fine dining at Michelin star restaurants, parking & golf benefits etc• Organize cross-country drives for members of the Ferrari Owners Club Singapore (FOCS) • Conceptualize and execute exclusive events with premium co-marketing partners • Creation of full repertoire of hospitality programs and fringe activities in support of the annual Singapore Grand Prix – pre-race F1 parties, hospitality arrangements, customized race day experiences • Plan large-scale philanthropic activities: F1 President’s Challenge, Make-A-Wish Foundation 2. Plan and execute annual marketing activities in accordance to Ferrari HQ requirements.• Car launches: Successfully launched the Ferrari California T & Ferrari 458 Speciale to customers and media• Increase brand equity: manage PR agency and drive deliverables, achieving $2.5m in PR value per annum • Maintain, expand and improve media relations through networking and co-marketing initiatives• Managed entire project value chain: Conceptualization, outsourcing, analysis, quality control, negotiation, final delivery as well as post mortem follow up• Monitor & analyze marketing data and prepare monthly KPI reports to Ferrari HQ 3. Spearhead and pilot new lead generation activities to widen Ferrari’s prospect outreach• Actively seek marketing partners with high nett worth clientele to co-create experiential activities e.g.: Quintessentially, The Luxury Network, • Increase ‘mind share’ presence via various social media platforms and car displays to improve car sales conversion rates

Strategic Marketing Planning & Communications / Social Internet Marketing• Key management and marketing strategist to company distributing evidence based medical devices• Create brand awareness for the company’s range of 20 machine brands & treatments, including Lasers / IPL / RF / Surgical machines / Skincare, in the beauty & medical aesthetics market through ATL & BTL marketing communication activities (B2B & B2C)• Establish online social media marketing channels such as LinkedIn / Facebook / Youtube / Channels and maintain regular update through a systematic posting strategy• Responsible for sourcing and evaluating PR & advertising agencies, Liaise with all media personnel, event management , graphic/web designers & external vendors • Concept creator / copywriting of the AestheticInsiders blog portal and ebooks series targeted to influence end consumers, using SEO & SEM marketing to acquire 1000 patient database• Work with doctors to provide In-Clinic marketing collaterals, Audio Visual & Point-of-sale displays• Maintain communications and relations with Principal Manufacturers in USA & Europe• Assist General Manager in recruitment of new hires• Able to organize work , effectively delegate and still provide customer support when on leaveSales Management & Training• Conduct product training & hands on demonstration for doctors/therapists/clinic assistants• Planning of yearly & quarterly sales calendar/events/roadshows & forums• Rebrand sales kits, design sales promotions for sales reps easier positioning of brandsEvents & Exhibition Management• Organized product & exhibition displays for over 16 brands within 72sqm booth size at Aesthetic Asia 2011 & 2012. Planned pre-show marketing activities, successfully attracting increased visitorship.• Designed a business trade & media event and launch iS Clinical Cancer Care series for 30 doctors and 15 press

Strategy Planning & Research / Project Management • Prepared the yearly work plan (forecast & milestones) together with distributor’s objectives• Conducted industry research on new skin care product line & TCM based healthcare therapy• Conceptualized new product launch from scratch – branding, design, production, distribution channels• Established new affiliate marketing channel with using social media platforms (Facebook / Twitter/ Wordpress/ bloggers/ reviewers/online stores) • Increased workflow productivity by 70% through leading a team to develop an online SOP system to ensure timely tracking of leads/invoicing/stock/ delivery/CRM • Successfully reduced employee turnover by developing HR best practices & training manual• Setup corporate website fully integrated with Content Management Software (CMS)Regulatory work & Project Management with Health Science Authorities (HSA) • Monitored and applied import approvals for distribution of beauty/ medical products in ASEAN • Maintain communication with principal manufacturer

Business Development & Sales • Marketed home health care services to customers with chronic health problems• Developed new markets of hydrotherapy spa franchises in Australia, Hong Kong, Malaysia, Taiwan, Singapore bringing an $400,000 annual sales turnover• Formed alliances with Health Ranches, Chiropractics, Physiotherapists & Clinics• Organized annual Hydrotherapy Seminars with Sebastian Kneipp Institute of Hydrotherapy, Germany • Conducted regular sales & personal development Training for the retailers & distributors team• Performed live English - Mandarin interpretation at monthly business conferences• Planned annual Dinner & Dance entertainment program for 700+ pax

Education / Stage Presenter / In-House Trainer• Built a sales team to generate $250,000 revenue turnover in 7 months• Top Speaker & Emcee for weekly investment talks and seminars with 80% closing rate • Conducted in-house training for marketers and students • Developed working alliances with institutions (Singapore Poly, NTU , SMU etc.) • Clinched Channel News Asia ‘Business Tonight’ Interview that propelled school to #1 position

• Drove NTU’s globalization initiatives through student, faculty and research collaborations with overseas universities + regular hosting of foreign distinguished delegates • Coordinated the hosting of 2 international educational conferences like Harvard’s Project for Asian International Relations (HPAIR) & Asia Pacific’s Professional Leaders in Education (APPLE) .• Designed and implemented a fully automated student - host university exchange application interface to reduce paperwork and improve system efficiency

• Promoted arts culture in SMU through educational talks / workshops / excursions• Led a team of 14 in organizing an inter-tertiary level competition & exhibition Shooting SMU & secured a $14000 sponsorship agreement with KONICA MINOLTA