Fatima Habib Email & Phone Number

Berlin, DE

Berlin, Germany

• Led multiple 360 marketing campaigns optimizing customer journey across the marketing funnel; responsible for end-to-end campaign management from planning and development to execution and roll out.
• Drove the launch of 7up strawberry lemonade with an Integrated Marketing Campaign; delivered 2x Repeat Rate vs Norms.
• Developed a social media and influencer strategy across brand social networks; delivered 2.4x engagement vs norms.
• Crafted compelling social content using multiple formats including reels/carousels/statics and consistently refined strategy via performance analytics.
• Assisted in shoot executions, working closely with creative agency partners, videographers, content creators, and stylists.
• Championed performance marketing campaigns by utilizing diverse channels, ad placements and creatives; delivered 3x CTR and 5x conversions.

• Launched 6+ Integrated Marketing Campaigns across various channels; achieved a +10ppts usage & 28% volume uplift.
• Translated business strategies into creative executions; led creative teams on content production ensuring visual alignment with brand guidelines.
• Led digital marketing campaign strategy and execution via closely working with media agency; ensured regular campaign tracking and optimization for optimal results.
• Spearheaded roll out of annual marketing calendar by overseeing campaign production and execution across brand portfolio.
• Analyzed internal brand and external competition sell out data to identify category trends;created focused plans for specific channels and SKUs.
• Drove consumer centricity via initiating campaign evaluation dipsticks & ensuring implementation of valid consumer insights.

• Assisted on Veet’s DVC production closely working with brand team, creative agency & production house.
• Delivered snackable digital content for Veet’s social media handles; led creative partners on postproduction edits and ensured timely deliveries.

Pakistan

• Delivered annual brand plans for 10+ brands; resulted in a 20% sales volume growth.
• Led 3+ new product launches including innovations and renovations that contributed to a 10% revenue growth.
• Launched multiple integrated marketing campaigns, leading the process end to end from campaign production to execution.
• Leveraged Nielsen Retail Audit and Brand Health Tracking reports for data analysis.
• Collaborated with PR agencies & influenecrs for digital content creation; delivered 2x engagementvs norms.

• Assisted in development and roll out of the Summer collection marketing campaign; delivered 10% gain in Top of Mind.
• Led creative agency partners to develop high quality content while ensuring brand guidelines.
• Proactively monitored social media conversations and trends, identifying opportunities for engagement and real-time responses as part of community management efforts.