German Fabella Email & Phone Number

Redwood Shores, Ca

• Collaborated with marketing to develop effective content by creating branded collateral (infographics, whitepapers and datasheets), social media assets, PowerPoint templates and trade show graphics.• Responsible for updating the corporate style guide and created the new brand design. Developed dynamic hero images, illustrations, and iconography that better engaged the target market.• Designed modular UI for the landing pages and email templates.

Palo Alto, Ca

Leader of a key creative design team responsible for the design and implementation of the new corporate brand for Etón corporation including development of mission, visions and bridging gaps between business strategy and design.Executed robust redesign of Eton’s corporate website - These included art directing the new UI , defined both technical and business requirements, develop site assets and maintained content including localization.Designed tradeshow booth, catalogs and social media assets, e-newsletter, ads and supporting collaterals.Pioneered social media and adwords campaigns including Google Analytics, Facebook and Instagram.Directed and designed marketing communications and design assets including photography of products, illustrations and animations.Supported sales and marketing team with presentations and collateral that contributed to company revenue.Developed product co-brands for Porsche Design and American Red Cross. Implemented packaging design and marketing guidelines. Assisted in product design concepts.

Mountain View, Ca

• Managed business development,account/office management. Responsible for all stages of design process from client contact, proposal writing to ideation, prototyping, coding, graphic design and production. • Developed branding and marketing design including logotypes, stationary systems, brochures, posters and web sites.

Member of small creative design team that implemented the new corporate brand for Eton corporation. Eton corporation is a consumer electronic company that manufactures high to low end radios. Main responsibility was building a robust corporate site - These included designing the new UI (incorporating the new brand look and feel), installing midlevel CMS (Quantum Art QP7 Enterprise) and developing and maintaining content including localization of content. Additionally task included defining both technical and business requirement, develop site assets, and manage QA for the site. Also provided additional support for the the design team with creation of sales collateral and manuals.

Leverage creative and organizational skills to provide a wide range of graphic and web design services to diverse clientele. Resourcefully manage multiple projects simultaneously, and achieve corporate objectives, adhering to timelines, budgets, and design requirements.Played key role in daily business activity and new business presentations. Lead projects from their inception to their completion including concept development, defining site architecture for web projects, creating and coding websites and prototypes. Provided support in developing and producing print, marketing and brand collaterals for clients. Designed mailers, invitations, brochures, marketing collateral, tradeshow graphics, point of purchase display, brand identities and corporate systems. Effectively coordinated and supervised designers and developers to meet projects needs.