Fabiana Lima

Fabiana Lima Email and Phone Number

Market Insights and Field Force Effectiveness Manager @ Biogen
São Paulo, SP, BR
Fabiana Lima's Location
São Paulo, São Paulo, Brazil, Brazil
About Fabiana Lima

- Solid business intelligence and sales force effectiveness background (over 15 years) from the pharmaceutical industry.- Strong experience in business operation support, being able to excel in data-driven problem-solving situations.- Broad and diverse experience in Targeting & Segmentation Projects and database structuring creating relevant information for the business.

Fabiana Lima's Current Company Details
Biogen

Biogen

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Market Insights and Field Force Effectiveness Manager
São Paulo, SP, BR
Website:
biogen.com
Employees:
7604
Fabiana Lima Work Experience Details
  • Biogen
    Market Insights And Field Force Effectiveness Manager
    Biogen
    São Paulo, Sp, Br
  • Astellas Farma Brasil
    Business Intelligence And Sales Force Effectiveness Manager
    Astellas Farma Brasil Aug 2020 - Dec 2022
    São Paulo, Brasil
    - Responsible for manage consultative support focus on Non-Retail (Oncology and Hematology) and Retails (Urology) markets.- Strong role in challenging the team, promoting the consultative mindset about whys of working as a support area (business partners);- Responsible for support and drive better decision making, driving excellence in identifying customers in a multichannel environment, working cross-functional across the brand teams and the field force, with tools, dashboards… Show more - Responsible for manage consultative support focus on Non-Retail (Oncology and Hematology) and Retails (Urology) markets.- Strong role in challenging the team, promoting the consultative mindset about whys of working as a support area (business partners);- Responsible for support and drive better decision making, driving excellence in identifying customers in a multichannel environment, working cross-functional across the brand teams and the field force, with tools, dashboards, training and analyses;- Leading a team of 3 people. Show less
  • Sanofi
    Business Intelligence Manager (Analytics)
    Sanofi Mar 2018 - Jul 2020
    São Paulo E Região, Brasil
    - Responsible for developing and monitoring information, focus on Specialty Care markets in Oncology, Rare Diseases, Immunology, Multiple Sclerosis, and Rare Blood Disorders;- Driving relevant insights and actionable recommendations to optimize product performance;- Responsible for the development and implementation of KPIs dashboards according to business needs and strategy;- Leading a team of 3 people.
  • Stragen
    Consulting Project In Sales Force Effectiveness
    Stragen Oct 2017 - Feb 2018
    São Paulo E Região, Brasil
    - Internal consultant for Gynecology market: leading the Targeting & Segmentation Project (improving the quality and potential of the physicians panel, upgrading the sales force effectiveness) and Restructuring of the incentives model (criteria and objectives).
  • Bausch + Lomb
    Business Intelligence And Sales Force Effectiveness Manager
    Bausch + Lomb Mar 2013 - Dec 2016
    São Paulo E Região, Brasil
    - Multichannel Project planning and implementation, segmentation and restructuring the sales force team;- In charge of Targeting & Segmentation Project (improving the sales force effectiveness) and KPI´s project implementation (monitoring and evaluation of the sales force performance);- Sales force incentives objectives definition and monitoring;- Department structuring and leading a team of 2 people.
  • Bausch + Lomb
    Business Intelligence And Sales Force Effectiveness Coordinator
    Bausch + Lomb Apr 2012 - Feb 2013
    São Paulo E Região, Brasil
  • Danone Medical Nutrition Division
    Business Intelligence Analyst
    Danone Medical Nutrition Division May 2011 - Mar 2012
    São Paulo E Região, Brasil
    - Development analysis and databases information for medical nutrition products to elderly and children;- Leadership and development of the market audits comprehension project;- Market feasibility analysis of new projects, developed in partnership with the marketing department.
  • Mantecorp
    Business Intelligence Analyst
    Mantecorp Jul 2008 - Apr 2011
    São Paulo E Região, Brasil
    - Development and analysis reports of market audits PMB, MDTR, NDDD, prescription and INTE (diagnoses);- Monitoring of business and market plans;- Business Unit market and financial performance monitoring;
  • Mantecorp
    Training And Strategic Development Intern
    Mantecorp Mar 2007 - Jun 2008
    São Paulo E Região, Brasil

Fabiana Lima Education Details

Frequently Asked Questions about Fabiana Lima

What company does Fabiana Lima work for?

Fabiana Lima works for Biogen

What is Fabiana Lima's role at the current company?

Fabiana Lima's current role is Market Insights and Field Force Effectiveness Manager.

What schools did Fabiana Lima attend?

Fabiana Lima attended Universidade Presbiteriana Mackenzie.

Who are Fabiana Lima's colleagues?

Fabiana Lima's colleagues are Bipin Kumar, Saša Kotar, Emily Charest, Connie Shearin, Brenda Verderio, Bahman Poori, Vusi Ndlovu.

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