Fabiana Lima Email and Phone Number
- Solid business intelligence and sales force effectiveness background (over 15 years) from the pharmaceutical industry.- Strong experience in business operation support, being able to excel in data-driven problem-solving situations.- Broad and diverse experience in Targeting & Segmentation Projects and database structuring creating relevant information for the business.
Biogen
View- Website:
- biogen.com
- Employees:
- 7604
-
Market Insights And Field Force Effectiveness ManagerBiogenSão Paulo, Sp, Br -
Business Intelligence And Sales Force Effectiveness ManagerAstellas Farma Brasil Aug 2020 - Dec 2022São Paulo, Brasil- Responsible for manage consultative support focus on Non-Retail (Oncology and Hematology) and Retails (Urology) markets.- Strong role in challenging the team, promoting the consultative mindset about whys of working as a support area (business partners);- Responsible for support and drive better decision making, driving excellence in identifying customers in a multichannel environment, working cross-functional across the brand teams and the field force, with tools, dashboards… Show more - Responsible for manage consultative support focus on Non-Retail (Oncology and Hematology) and Retails (Urology) markets.- Strong role in challenging the team, promoting the consultative mindset about whys of working as a support area (business partners);- Responsible for support and drive better decision making, driving excellence in identifying customers in a multichannel environment, working cross-functional across the brand teams and the field force, with tools, dashboards, training and analyses;- Leading a team of 3 people. Show less
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Business Intelligence Manager (Analytics)Sanofi Mar 2018 - Jul 2020São Paulo E Região, Brasil- Responsible for developing and monitoring information, focus on Specialty Care markets in Oncology, Rare Diseases, Immunology, Multiple Sclerosis, and Rare Blood Disorders;- Driving relevant insights and actionable recommendations to optimize product performance;- Responsible for the development and implementation of KPIs dashboards according to business needs and strategy;- Leading a team of 3 people. -
Consulting Project In Sales Force EffectivenessStragen Oct 2017 - Feb 2018São Paulo E Região, Brasil- Internal consultant for Gynecology market: leading the Targeting & Segmentation Project (improving the quality and potential of the physicians panel, upgrading the sales force effectiveness) and Restructuring of the incentives model (criteria and objectives).
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Business Intelligence And Sales Force Effectiveness ManagerBausch + Lomb Mar 2013 - Dec 2016São Paulo E Região, Brasil- Multichannel Project planning and implementation, segmentation and restructuring the sales force team;- In charge of Targeting & Segmentation Project (improving the sales force effectiveness) and KPI´s project implementation (monitoring and evaluation of the sales force performance);- Sales force incentives objectives definition and monitoring;- Department structuring and leading a team of 2 people. -
Business Intelligence And Sales Force Effectiveness CoordinatorBausch + Lomb Apr 2012 - Feb 2013São Paulo E Região, Brasil -
Business Intelligence AnalystDanone Medical Nutrition Division May 2011 - Mar 2012São Paulo E Região, Brasil- Development analysis and databases information for medical nutrition products to elderly and children;- Leadership and development of the market audits comprehension project;- Market feasibility analysis of new projects, developed in partnership with the marketing department. -
Business Intelligence AnalystMantecorp Jul 2008 - Apr 2011São Paulo E Região, Brasil- Development and analysis reports of market audits PMB, MDTR, NDDD, prescription and INTE (diagnoses);- Monitoring of business and market plans;- Business Unit market and financial performance monitoring; -
Training And Strategic Development InternMantecorp Mar 2007 - Jun 2008São Paulo E Região, Brasil
Fabiana Lima Education Details
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Business Administration
Frequently Asked Questions about Fabiana Lima
What company does Fabiana Lima work for?
Fabiana Lima works for Biogen
What is Fabiana Lima's role at the current company?
Fabiana Lima's current role is Market Insights and Field Force Effectiveness Manager.
What schools did Fabiana Lima attend?
Fabiana Lima attended Universidade Presbiteriana Mackenzie.
Who are Fabiana Lima's colleagues?
Fabiana Lima's colleagues are Bipin Kumar, Saša Kotar, Emily Charest, Connie Shearin, Brenda Verderio, Bahman Poori, Vusi Ndlovu.
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Fabiana Lima
Belo Horizonte, Mg3yahoo.com.br, magnetimarelli.com, marelli.com -
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Fabiana Lima
São Paulo, Sp
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