Student

Regional Manager (2005-2012)−Awareness sales activities for three university campi and managed 158 employees.−Specialized in ITESM community, Sorteo Tec ticket sales, sales-strategy development, campus branding, corporate alliances.−Managed loyalty-program database, costumer affairs, and customer service.Key Accomplishments−Secured12% sales growth quarterly and 7% profitability, obtaining $1.6 million per year.−Grew Sorteo Tec (Non profit organization lottery) sales by 16% over three-month period, $400,000 each month.−Developed strategic business alliances to open POS and generated branding in major shopping centers and bank branches using trade strategies; significantly lowered cost.−Designed plan to create call center in Mexico City that specialized in servicing partners and the academic community.−Opened a distribution center in Mexico City to manage logistics throughout the metropolitan area.−Implemented a quality training and evaluation plan for five specialized executives who traveled throughout the country; provided informational workshops.Sales Manager (2004-2005) •Managed and oversaw development of 63 employees.•Developed marketing strategies, managed telemarketing and institutional relationships, and provided training to sales people.•Organized promotional loyalty events and coordinated sponsorships and financial campaigns.•Negotiated marketing opportunities with various industries, creating brand presence for clients on campi.

Casa Cuervo Smirnoff•Developed forecasting, marketing plans and AMP; oversaw marketing research, monitored competition, and spearheaded strategies for new products.•Researched and created promotional materials and brand briefs.•Launched of SIFA (Smirnoff International Fashion Awards) and INSOMNIA (TV Show) programs from inception. •Spearheaded business negotiations to create cross-selling campaigns and shared-benefit plans.•Coordinated 3 teams that worked on promotions; managed activities with public relations and promotional agencies and media contacts. Implemented in-house and out-house sales contests.•Organized events trough self-serve locations, POS, and retail venues.