Executive role, responsible for developing and managing business with three clients, involving governance, relationship with the C-level, sales, and delivery. • Signing and delivery responsibility for contracts ranging from 36-60 months in duration • Exceeding targeted delivery metrics • Optimization of both governance and key project roles, increasing delivery seniority whilst reducing costs and increasing utilization rates • Increasing footprint in accounts by leveraging adjacent projects • Managing multidisciplinary teams • Domain of these projects: • Application Management Services • Big Data and Advanced Analytics • Digital Transformation • Robotics and Process Automation • Strategy and Target Operating Model

Transition from technical to executive roles, initially focused on projects for the core network operations at utility companies and then, a more strategic-related transformational ones with emphasis in new business.Development of ecosystem for core applications related to utilities (MDMS, OMS, DMS, SCADA, ADMS, PDC) involving IBM portfolio (Cloud, Analytics, Mobility, Security).Maintenance of relationship with system integrators to leverage IBM's portfolio related to middleware, hardware and software.Main activities:• Representative of IBM Brazil in a Global Coalition of 13 Utilities, with extensive exposition to C-level executives in bi-annual agenda to discuss and anticipate trends, evaluate impact in business and set up strategy to address relevant trends (e.g. distributed energy, electric vehicle)• Member of the Tiger Team - team of specialists responsible for defining the strategy for the Energy & Utilities (E&U) industry, technical sales and pilots• Support for the Global Business Services business unit (IBM consulting) in delivery projects, especially on Package Selection, Blueprints and Smart Grid Roadmaps• Responsible for the partnerships program in Brazil for the E&U industry• Responsible for designing, procuring partners and prototyping a solution for measuring power transformers and reducing power cables theft• Co-design, with a business partner, of a solution for street light management involving the whole asset lifecycle (design, workforce management, installation, asset management, KPI analytics, discarding, scrapping) with both accounting and physical asset view points.

Design and ecosystem development for Smart Grid solutions including: . Underground power transformer vaults monitoring . Mesh communication networks for smart meters and IoT . Weather applications for forecasting conditions around long power transmission lines (involving IBM Research group)Proof of concept for IoT applications involving monitoring and data analysis with event correlation.Meter Data Management package selection for a large distribution utility in Brazil.Consultative selling for Smart Metering solutions.

Strategic role with direct report to the CEO focused in designing the business strategy for addressing both the services model and the SmartGrid ecosystem, considering the Brazilian operation. Led the initiatives to adequate matching portfolio from the global sister companies to the local operation, especially for IoT and M2M.• Blueprint and Target Operating Model for both services and meter reading (IoT) platform• Business development for a high-volume data acquisition, command and control platform for residential meters, integrated with meter-to-cash processes (IoT / M2M)• Creation of a business model targeting long-term contracts (over 10 years long) for services with existing customersCustomers I worked with directly: Rede Group, Elektro, CPFL, AES Eletropaulo, Ampla, Bandeirante Energia, CELPE.Direct report to: CEO / GM Brazil

Responsible for the relationship with international business partners, definition of a portfolio to address a go-to-market established plan.Focus on developing business models and strategy for meter-to-cash, revenue assurance, smart metering, with core in software, IoT and M2M.• Success in managing two business lines in Brazil: software and hardware (meters and communication appliances) with activities including: • Establishing international partnerships; localization of products and software • Running technical sales team for all the new products and services • Setting up technical support services assembly • Coordination of marketing activities (bulletins, brochures, advertising, participation in trade shows, competitive analysis, and workshops) • Execution of strategy for 2-digit growth in the meter data collection market share over two years, utilizing software from a partner in GermanyThe main accounts under my responsibility included AES Eletropaulo, CELPE and COELBA (both are part of Neoenergia group, an Iberdrola subsidiary), CEMAR, CPFL and CELPA.Direct report to: CEO / GM Brazil

My position held responsibility for: . Prospecting strategic partnership alliances . Defining strategy for new products and services . Supporting sales on new products, systems and services . Extending existing projects capabilitiesI was in charge of Data Acquisition systems for inter-tie, large and C&I customers for the utility industry. My responsibilities included introducing, localizing and keeping the business of ZFA in Brazil. ZFA is a utility industry leader in Data Acquisition (telemetry) and Management (Analysis and Interfacing). From late 2004, I was also in charge of a new segment introduction: residential meters and systems based on PLC (Powerline Carrier) for electric, gas and water utilities.As part of my responsibilities, I can name pricing and market penetration strategy.Note: this section includes experience while at ELO Sistemas e Tecnologia, acquired by Itron, Inc.Direct report to: CEO / GM Brazil

International assignment as expatriate for working as application engineer in the US. Strong relationship with R&D, technical support, and technical sales. Main responsibilities:• Support to sales teams writing technical proposals to customers• Technical sales for US clients (presentations, demos, pilots)• R&D/Engineering: product redesign/cost reduction and Software development• R&D/Engineering: alpha and beta field testing for new hardware• Participation in important studies for alliances with potential business partners• Design of test procedures for Q&A (products and software)Direct report to: Director of Product Marketing

• Market introduction of new set of products imported from the USA and Europe• Technical writing of manuals and training courses• Filed deployment of data acquisition systems (project management)• Marketing planning for 3 years• Attended and performed several presentations in seminars worldwide• Responsible for organizing participation in trade shows (booth, invitations etc.)• Support to sales teams by writing technical proposals to customers• Project management in software developmentDirect report to: Director of Marketing

Introduced Quantum and Fulcrum meters (solid state for inter-tie and C&I applications in the electricity business) in Brazil, involving writing user manuals, training, qualification tests and so forth.Also, responsible for introducing the application Minimaster from Schlumberger US, a data acquisition software for remote access to the meters.Also, developed a significant background on Data Acquisition systems, especially due to deploying the MiniMaster system to important customers such as CESP and ENERSUL.Direct report to: Director of Marketing