Fabien Abbet Email & Phone Number

Ebikon, Lucerne, Switzerland

Shanghai, China

• Developed and executed an effective communication plan, to manage the internal community and external communication from concept, content creation, to roll-out and KPIs measurement.
• Developed a global awareness campaign strategy and creative concept with a newly hired agency, to reach Top of Mind objectives.
• Oversaw the creation of a new website from the structure, content creation, design, to SEO and UX optimization.
• Lead the planning, content production, and coordination of an external virtual event addressed to customers in three different business zones.
• Lead biannual employee webinars, to ensure an active communication with sales teams for key markets.

Shanghai City, China

• Drafted and executed B2C and B2B marketing strategies for ICL and its different brands.
• Monitored social media accounts to build brand awareness among the target audiences.
• Identified and developed business opportunities with Swiss government, companies and schools to enable young people to have a professional experience in China.
• Built strategic relationships and a network of key players in various industries to organize workshops and events for our customers.
• Designed visual material for both offline (brochures, reports, posters) and online uses (websites redesign, banners, social media content), as well as edited promotion and presentation videos.
• Wrote press releases and media kits, established relationships with journalists.

Shanghai City, China

• Conducted a marketing analysis through offline and online surveys, to identify customers’ insights and define the company’s targets.
• Established a brand positioning, created a marketing strategy, executed communication campaigns, and managed the WeChat Official Account.

Shanghai City, China

• Performed primary and secondary research in the Chinese food & beverage industry, and prepared reports highlighting the findings and insights.

Montreux, Switzerland

• Interpreted the clients’ briefs, instructed the creative team, and managed the schedule and campaign budget with internal, external and media quotes.

St-Légier, Switzerland

• Guaranteed an excellent visual field presence for the sponsoring brand, managed relational marketing activities and point-of-sale events.

Bachelor, Marketing, Communications And Public Relations

Maturité Commerciale