Fabien Laffargue work email
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13+ years experience in Growth for B2C and B2B markets (Marketing, Business & Corporate Development) through data enlightenment: - Go-to-Market Strategy- Product & Project Management- Team Leadership- Customer Acquisition: Search, Social & Content Marketing (Inbound, Outbound, Paid, ABM)- Customer Relationship (Retention, Referral)- Selling Skills Toolbox:- Office softwares (Google Workspace, Microsoft 365)- Dataviz & Traffic analytic gear (Google Tag Manager, Google Analytics, Google Looker Studio, AT Internet XiTi, Mediametrie eStat, Eulerian, Adjust, Facebook Audience Insights, YouTube Studio, Twitter Analytics)- SEO tools (OnCrawl, Seolyzer, Ahrefs, Google Search Console, Babbar.tech, SEMJI, Yourtext.guru)- CMS & CRO solutions (WordPress, Leadpages, Brizy, Lumen5, AB Tasty, HotJar, Hyperise)- Advertising platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Microsoft Ads, Outbrain, Taboola, Criteo, Tradedoubler, Effinity, Companeo)- Outreach, PRM, CRM, Sales & Marketing automation set (LinkedIn Sales Navigator, Captain Data, PhantomBuster, Dropcontact, Lemlist, Hubspot, Salesforce, Make, Zapier)- Project management apps (Notion, Asana, Trello, GitHub, Slack, Redmine, Basecamp)
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Marketing And Growth DirectorOfficéoFrance
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Marketing & Growth DirectorOfficéo Oct 2016 - PresentRégion De Paris, FranceOfficéo est le leader français de l'Office Management à la demande pour entreprises et entrepreneurs.Nos clients sont des PME, professionnels libéraux, services publics, associations, startups et grands groupes dans des secteurs variés. Officéo leur permet d’externaliser sur un mode ultra-flexible leurs fonctions support : administratif, secrétariat, pré-comptabilité, services généraux, assistanat expert (médical, juridique, assistance appels d’offre…), gestion RH, travaux bureautiques, suivi de projets.La bonne compétence, au bon endroit, au bon moment : un service s'appuyant sur une communauté de 6000 Office Managers en France et pays limitrophes, issus de tous secteurs professionnels, immédiatement opérationnels et disponibles sur site en 48h.
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Account StrategistOutbrain Feb 2016 - Sep 2016Région De Paris, France -
Senior Digital Project ManagerE-Tf1 May 2014 - Dec 2015Région De Boulogne-Billancourt, FranceStructure: e-TF1 = Subsidiary of TF1 Group dealing with its digital activities = 100 M€ annual turnover / 150 employees / Double digit margin profit ratioInside the New Contents & New Offers business unit, created in order to develop online traffic and company’s turnover growth while diversifying sources of income:- Financial forecasts, legal, product and commercial coordination on several projects- Co-development of a Multichannel Network (YouTube centered)- Transversal management with internal and external teams: Technical, Content, Marketing, Ad Sales and Communication departments- Data-driven development of brands through a multiscreen (Mobile, Tablet, Desktop, IPTV) and a multiplatform environment (Owned, Paid and Earned channels)+ Recruitment & management of one collaborator -
Partnerships And Product ManagerE-Tf1 Jul 2012 - Jul 2014Région De Boulogne-Billancourt, FranceStructure: WAT.tv = Both the 3rd French video platform (6M unique visitors a month) aiming a core target of 15-25 years old and the video player technology of TF1 Group.Partnership: Regarding the 3 following major sections of the site; i.e. Catch-up TV, Movies and Humor- Canvassing and recruiting of key actors and strategic contents of these themes: NextRadioTV, Viacom…- Setting up and management of partnerships, developing traffic, revenues and loyalty of partners: Universal Pictures Home Entertainment, FNCF (French national federation of movie theaters)…- Creating from A to Z, in coordination with advertising sales agency, special advertising operations: #BestFan Award delivered under the NRJ Music Awards 15th edition; operation sponsored by Bouygues Telecom for the launch of its 4G service…- Developing brand awareness through innovative and cost-efficient solutions: bartering, tripartite exchange…Product:- Writing of functional specifications regarding video player and analytics improvements- Launching the new iOS and Android app (tablet+mobile) from strategic framework to user testing+ Recruitment & management up to a 3-person team
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Traffic Acquisition Manager (Sem / Affiliate Marketing / Social Ads / Smo / Monetization)E-Tf1 Jan 2011 - Jun 2012Région De Boulogne-Billancourt, FranceIn e-TF1’s matrix organization, as a member of the marketing team, advising internal customers [MYTF1.fr, MYTF1News.fr, MYTF1VOD.fr, AutomotoCompare.fr, TF1Conso.fr, TFou.fr, WAT.tv...] accounting for 14M unique visitors a month to:- Identify traffic acquisition opportunities according to their objectives then perform and monitor these activities to get the best ROI (CPC, CPL & CPA campaigns on desktop and mobile devices)- Implement and optimize monetization solutions to maximize additional revenues (AdSense, Ligatus, Outbrain, Taboola…)- Build communities on Facebook, Twitter and G+ (>10M fans) through social analytics reports, strategic recommendation, social plugins optimization, tools implementation (CMS, moderation…)+ Recruitment & management of an intern
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Assistant Digital Marketing Manager (Theater & Video Releases)Metropolitan Filmexport Mar 2010 - Aug 201029 Rue Galilée, 75116 Paris- Coordination of online advertising campaigns- Administration of Metropolitan Films portal and movies official websites - Digital PR and community management (YouTube, Facebook, Twitter)- Writing of marketing arguments for video sales - Benchmarks and reportsMajor Theater Releases: Kick-Ass, Street Dance, The ExpendablesMajor Home Entertainment Release: The Lord of the Rings Trilogy on Blu-ray -
Assistant Webmarketing ManagerSony Pictures Releasing France Sep 2009 - Feb 20105 Rue Du Colisée, 75008 Paris- Coordination of online advertising campaigns (from creative briefs to reports)- Translation of movies official websites - Community management (YouTube, Facebook, Twitter)- Digital PR for Red Carpet Previews- Organization of the 2010-2011 Sony Pictures Line-up RoadshowMajor Theater Releases: Michael Jackson’s This Is It, 2012, Zombieland
Fabien Laffargue Skills
Fabien Laffargue Education Details
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Ebusiness, Ecommerce, Emarketing
Frequently Asked Questions about Fabien Laffargue
What company does Fabien Laffargue work for?
Fabien Laffargue works for Officéo
What is Fabien Laffargue's role at the current company?
Fabien Laffargue's current role is Marketing and Growth Director.
What is Fabien Laffargue's email address?
Fabien Laffargue's email address is f.****@****-bs.org
What schools did Fabien Laffargue attend?
Fabien Laffargue attended Toulouse Business School.
What skills is Fabien Laffargue known for?
Fabien Laffargue has skills like Marketing En Ligne, Content Development, Online Advertising, Sem, Web Marketing, Digital Marketing, People Skills, Google Analytics, Partnership Marketing, Smo, Social Media, Online Marketing.
Who are Fabien Laffargue's colleagues?
Fabien Laffargue's colleagues are Celine P., Séverine Bouvier, Julien Brasse, David Meguira, Mireille Pistre, Myriam Yahyaoui, Etienne Duvernoy.
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Fabien Laffargue
Team Management , Project Management And Continuous Improvement.Geneva Metropolitan Area
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