Fabio Fabri Email & Phone Number

State Of São Paulo, Brazil

Indaiatuba, São Paulo, Brazil

• Working as an individual contributor, reporting directly to Global Marketing Director in United States;• Responsible for planning, creating and executing marketing campaigns and initiatives to expand company’s reach and potential new customer pipeline in the LATAM region;• Product launch and collaboration with cross-functional teams to develop strategy, messaging, positioning and go-to-market plans;• Content Management for digital channels with quick Social Media increase – 25% followers and 30% interaction;• Budget management.

São Bernardo Do Campo, São Paulo, Brasil

• Strategic planning and operationalization of multichannel MarCom, connected with the company's general objectives;• Creation, localization and regional deployment of campaigns and MarCom projects;• Digital Channel Management and content planning for Social Media, with organic growth of 13% in 11 months;• Sales Leads strategy;• Tradeshow, Events and Sales Conventions planning, organization and execution, interfacing with internal and external stakeholders;• Team leadership and budget management;• LATAM point of contact reporting directly to the USA and indirectly to the headquarters in Germany;• Definition of performance indicators and OKR goals.

Brazil

• Restructuring of the area with a focus on digital strategy and B2B2C, Inbound & Outbound, growth and lead generation, with a 30% increase in traffic in 2 months;• Management of product launch/trade marketing campaigns;• Team Leader of designers and Social Media;• Development of commercial engagement and employees.

São Paulo, São Paulo, Brazil

• Support on the new institutional rebrand launch and its atributes; • Launch, growth and partnership management for McDonalds, Habib´s, Ragazzo, Volkswagen and Nissan with content awareness generation and activation by up to 20%;• Launch of the new product Sem Parar Pay, from persona definition, briefing with agency and media channels, digital influencers, conversion performance and onboarding;• Management of the PR and Waze initiative raising brand value up to +16%;• Management of 360º communication campaigns, including briefings and development with agencies; • Alignment and communication action plan in junction with partners of products, business, innovation, CRM and customer support;• ROI Analysis and KPI indicators with relationship with ad and PR agencies;• Budget control.

São Paulo Area, Brazil

• Team management;• Sales channel development;• Development of retail product, point of sales materials and category;• Campaign planning for sales leverage;• Events organization for the trade and retail.

• Responsible for team leadership for Brazil and LATAM; • Resources negotiation for budget composition; • Global projects localization and deployment for Latin America;• Strategic brand development for products and services communication;• Definition and implementation of sales activation and incentive campaigns, targeting the Distribution Network, trade market, B2B and e-Commerce channels, raising sell out sales result by 8%;• Responsible for the construction and golive of the new e-commerce website; • Planning and execution of relationship and loyalty events in Brazil and Europe, aligned with SKF units in Latin America and Sweden; • Trade fairs organization, seeking synergy with other manufacturers for lower cost; Technical articles and Success Cases construction; • Management of marketing tools in social networks, Inbound Marketing, SEO and sales funnel, raising leads by 15%; • Interface with advertising agency, R&D, Procurement, Compliance, Legal and HR;• Planning of press and crisis management; • Negotiation and sponsorships management (sports, cultural and social); • Content management for social media, aiming to increase audience interactions with the brand;• Development, validation and contract management of communication service providers, reducing overall purchasing costs by 25%; • Creation of merchandising, promotion and point of sales materials; • Endomarketing and employer branding activities;• KPI reports generation and ROI evaluation.

• Creation and management of online and offline projects; • Briefing preparation for advertising agency; • Creation of communication material such as advertisements and corporate videos, products and services presentations; • Special projects management with sponsorship activation in partnership with customers; • Creation and implementation of social media integrated campaigns; • Creation of communication and point of sales material for sales acceleration.

• Management and creation of packaging graphic designs, oriented to the customer and R&D, and working globally with interface between Marketing and Regulatory Affairs;• Responsible for creating new packaging artwork for new product launches; • Solution provider guided to industrial and Quality Assurance needs; • Technical evaluation and approval of graphic suppliers; • KPIs generation and reports.

• Creation of campaign material and art direction using Adobe platform (Photoshop, Illustrator and InDesign);• Internal Visual Communication Manager;• Creation of carton and flow pack format packaging;• Content administrator for the web page in Brazil and own e-Learning tool;• Language manager for content material (English & Portuguese).

• Creation and development of food packaging concepts, working with clients and agencies such as Coca-Cola, Bunge Alimentos, Unilever, PepsiCo;• Production and validation of packaging/color proofs;• Final product approval.

Mba In Business Management And Leadership

Post Grad In Globalization And Culture, Ciências Sociais

Bachelor In Marketing, Advertising And Propaganda, Marketing Management

Certificate In Graphic Arts, Design And Applied Arts