Marketic provides Automation Marketing framework using open source software and a premium cloud-based insfrestructure to deliver powerful and scalable solutions. Build your own sales and loyalty program thanks to our integrated platform and connect it to any channel or any source of data. Increase your results with marketing automation.Interested? Visit us at http://mrktic.com

On line marketing consultant specialized in delivering marketing solutions for lead generation and conversion:- Search Engine Optimization (SEO – Search Engine Optimization)- Search Engine Marketing (SEM – Paid keyword Advertising) and landing page design, testing and optimization Search - Display - Remarketing - Shopping - Vídeo- Email marketing planning and development, using CRM and automation marketing tools.- Inbound Marketing: stategic advice on contents management. Contentent Marketing assets production, - Conversion optimization and a/b testing of landing pages effectiveness. - Google analytics configuration and deployment. Creation of main KPI dashboard reports- Automation marketing campaings development. Drip marketing, Lead nurturing, Integration with CRM.Software and technology consultant on Open Source CMS, CRM, E-commerce and Automation Marketing solutions.Holding courses and seminars about online marketing and new technologies. Online strategy consultant for business and entrepreneurs in several mentoring programs held by local councils business promotion departments.

Bringing commercial cleverness and common sense to the marketing automation field. Táctica is a consultancy firm focused in marketing automation strategy and implementation. Agnostic from the point of view of technology and platform, we empower companies to transform its client's digital behaviour into sales.

Responsible for managing the company’s marketing activities of its online trading platform (FX, CFD’s, ETF, Commodities). Responsibilities included marketing strategy development to increase online traffic and conversions (sales). Product marketing/launch plans execution and design. Marketing communications, market reserch and sales collateral delivery. Key responsabilities: - Development of the marketing strategy and product launch plan.- Management of affiliate, email and search engine marketing programs for lead generation.- Adwords campaign design, execution and optimization. - Negotiation, supervision and optimization of online and off line PPC/PPM campaigns with media and agencies.- Campaigns management and optimization. KPI’s and ROI analysis.- Serving as subject matter expert for online products to support internal team, field sales, institutional or end customers as required. - Product presentation to media and customers of various levels and background in a variety of offline and online events.- Consumer research and product benchmark for new products development to further optimize clients business, increase sales and improve customer’s experience.- Work with cross-functional teams on the design, requirements gathering, implementation of new functionalities, features and upgrades.

Responsible of stocks markets software online sales and marketing activities. Accountable for institutional and channel sales activities. Negotiation of partnership and international distribution agreements. Key Responsabilities:- Creation and development of a sales pipeline through a combination of direct marketing, on line and off line campaigns.- Product presentation in various formats: one-on-one, small group and public as required.- Business development activities including creation of business plans, proposals, value propositions, marketing collateral, RFPs, negotiation of technical and contractual issues. - Definition, development and delivery of all foundational product support information including product sales literature, product support documentation, sales and technical support training materials, whitepapers, powerpoint presentations, knowledge base on internet site.- Client follow up and post delivery support- Customer’s requirements gathering and its translation into innovative product features/functions- Work with software engineering on prototype architecture and design of new products.

Negotiation of sponsorship contracts. Clients include, Japan Tobacco International (Camel brand), ExxonMobil, Michelin, Correos (Spanish Postal Service). - Design and implementation of the team website. Updating the site with press releases, photos and results before and after each race and training session.- Coordination of all PR work: creation and management of individualized sponsorship programs for team sponsors.- Design and implementation of team livery including competition bikes, racing leathers, team trucks, team clothing, website and all promotional materials.- Organisation of promotional events including team presentation, filming and photo shoots, press conferences, media activities, promotions for general public.

Management of a multimedia production team strong of approximately 30 people among employees and freelance. Accountable for content management, team coordination and project supervision. - Supervision of the following production areas: multimedia authoring, graphic design, audio, video & photo capture and editing, Quick Time VR, 3D animation; copy writing, dubbing and multilingual localization.Responsible for company’s international partnership search. Sponsorship and content rights negotiation with clients and partners.- Lead generation activities.- Product presentation to contents rights owners (institutions, museums, etc.) and publishing rights negotiation. - Product presentation to sponsors. Sponsorhip proposal development and defence.- International publishing and distribution partners search.- International fair attendance and prospects follow up.