Etactica

We provide professional advice on digital marketing strategy including Online Marketing Plan development and campaigns execution. Our specialities covers: • SEO Optimizing organic positioning. Best practices definition. Establishment of criteria for the generation of content based on keywords and Meta Information. Link building. Evaluation of the evolution of organic positioning • SEM Adwords PPC (search), Adwords (display) & Facebook CPM/CPC campaigns implementation. Affiliation CPL, CPA campaigns design and development. Landing page design and optimization using Google A /B and Optimization test tool. Remarketing campaigns. Conversion optimization. Budget management and control. Daily CTR / CPC campaigns monitoring and optimization. • EMAIL MARKETING Defining direct marketing strategy (email marketing, newsletter, etc.).End-to-end e-mail campaigns design and execution. • SOCIAL MEDIA MARKETING Facebook G+, Linkedin enterprise page design and set-up. Facebook viral contests, sweeptakes design, execution and community management. • ANALYTICS Analysis of all online marketing activities; web data analysis and reporting using Google Analytics/Adwords reports (ROI, KPI's, CTR ...). • MARKETING AUTOMATION Implementation of automation marketing software for lead capture processes, lead data management and customer/leads segmentation. Integration with CRM solutions for segmentation. • CONTENT MANAGEMENT - ECOMMERCE Implementation of CMS based websites OS (Joomla, Wordpress) and e-commerce platforms (Magento, Prestashop).