Fabio Biocchetti Email & Phone Number

Portugal

We are the people behind WordPress.com, WooCommerce, Tumblr, Jetpack, Simplenote, VaultPress, Akismet, Gravatar and more. We believe in making the web a better place. Automattic is a distributed company in 97 countries speaking 123 different languages.• Building, coding, testing and deploying strategic e-mail marketing campaigns — including drafting and editing copy, pixel perfect layout, links and dynamic content — making sure that templates are correctly rendered on every e-mail client, screen, and device.• Working with a multifunctional engineering team in marketing tech to unlock the potential of WordPress.com’s marketing technology stack and the teams who use it across the whole company.• Championing the growth and continuous improvement of our email marketing and customer communications platforms in support of business opportunities, and goals.• Maintaining and leading all ongoing e-mail campaigns and efforts with a focus on optimization opportunities to drive customer lifetime value, including welcome series, winback series, abandoned campaigns, upsell, and postpurchase experiences.• Utilizing a variety of data and analytics tools to regularly measure campaign performanceand overall program health and conversion rates.• Being responsible for creating comprehensive documentation (internal field guide articles) that effectively enable selfserve use of our e-mail marketing platform.Automattic is committed to diversity, equity, and inclusion, and our common goal is to democratize publishing and commerce so that anyone with a story can tell it, and anyone with a product can sell it, regardless of income, gender, politics, language, or where they live in the world.We believe in Open Source and the vast majority of our work is available under the GPL.

Berlino, Germania

With more than 10 millions subscriptions sold and hundreds of thousands active daily users, Babbel is the #1 selling language learning app in the world.Advisory and teaching role. New hires & employees training on:• Content migration. Transferring articles, images and video from one platform or domain to another without causing 404s or damaging organic ranking.• User experience research. Creating surveys to collect users feedbacks and gathering optimization ideas for landing pages.• Keywords research. Collecting and testing what keywords combination generates more organic traffic.

Berlino, Germania

• Optimizing pages UX, layout and loading times in order to achieve higher ranking on search engines.• SEO metrics analysis and A/B testing to reduce bounce rate and increase session duration and conversions on SEO pages.• Structured data implementation, redirects setup and websites migrations.• Images and videos loading times optimization — also with automation scripts — on thousands of pages across dozens of domains.

Berlino, Germania

• Building, optimizing and maintaining hundreds of landing pages with millions of unique visitors per month, used across many marketing channels (paid social, SEM, SEO, offline).• Defining web templates based on Design & Brand team’s guidelines and implementing pixel perfect web pages, ad-hoc UI components and in-page features with HTML, CSS and jQuery. • A/B and Multivariate testing of data-driven hypotheses, according to UX Research team studies and prototypes validation. A/B and Multivariate traffic splitters setup with Google Optimize or other in-house tools.• Analyzing users behavior through the funnel, generating new hypotheses to test, reporting to different stakeholders and discussing about further improvements. • CMS systems spending optimization and training colleagues from non-technical departments.

Italia

VISIO Multimedia is my digital agency. I create websites — also e-commerce — and lyric videos as a freelance. At the moment I'm not accepting new requests.

Heidelberg, Baden-Württemberg, Germania

Goldn is an online workspace where Cosmetic Creators & Suppliers can ideate, plan & develop new formula-based products simply & delightfully—and get to market faster.• Defining and executing mid-term and long-term SEO strategy.• Collaborating with cross-functional teams to lead SEO and technical SEO enhancements.• Conducting competitive analysis to identify new opportunities to unlock organic search growth.• Keywords research and analysis.• A/B testing on organic pages.

Gualdo Tadino, Umbria, Italia

Vendini (now AudienceView) is one of the leading companies for ticketing and live events management software in USA and Canada.• Building dynamic, fluid and responsive templates, translating mockups or wireframes into working webpages, working closely with the design team and product managers. Deep knowledge of HTML, (S)CSS and UI frameworks like Bootstrap and Semantic. Good sense of grid layouts, spacing and minimal design, to always ensure the best UX.• Measuring users interactions and habits, products sales and impressions by defining technical specifications — according to marketing teams needs — and implementing Google Analytics (with Enhanced Ecommerce module) and/or Google Tag Manager and/or Facebook Pixel with a high level of detail and setting up accounts so that the sales or marketing team have just to analyze a clear set of human readable data.• Building and maintaining the Living Style Guide, a set of company-defined UI frameworks used in multiple projects, each containing reusable, responsive and pixel-perfect HTML / CSS components. Writing and implementing custom Grunt (a JavaScript task runner based on Node.js) modules used to build, test and release Living Style Guide.• Planning and implementing a series of effective techniques to increase organic traffic and ranking in search engines (SEO), ensuring that every web page follows a series of up-to-date standards to obtain the best possible organic positioning in SERP.• Restyling already existing products without touching the backend, making them fully responsive, accessible, modern and up-to-date according to constantly evolving web standards and with an eye on performance. Browser-specific cosmetic issues solving.• Technical adjustments on existing products for GDPR compliance, for European users. Analysis, planning and implementation on multiple web projects.

Pisa, Italia

Foligno, Umbria, Italia

Laurea Triennale, Computer Science

Diploma Di Liceo Scientifico, Piano Nazionale Informatica (Pni)