Fabio Biocchetti Email & Phone Number

Portugal

• We are the people behind WordPress.com, WooCommerce, Tumblr, Jetpack, Simplenote, VaultPress, Akismet, Gravatar and more. We believe in making the web a better place. Automattic is a distributed company in 97 countries.
• Building, coding, testing and deploying strategic e-mail marketing campaigns — including drafting and editing copy, pixel perfect layout, links and dynamic content — making sure that templates are correctly rendered on.
• Working with a multifunctional engineering team in marketing tech to unlock the potential of WordPress.com’s marketing technology stack and the teams who use it across the whole company.
• Championing the growth and continuous improvement of our email marketing and customer communications platforms in support of business opportunities, and goals.
• Maintaining and leading all ongoing e-mail campaigns and efforts with a focus on optimization opportunities to drive customer lifetime value, including welcome series, winback series, abandoned campaigns, upsell, and.
• Utilizing a variety of data and analytics tools to regularly measure campaign performanceand overall program health and conversion rates.

Berlino, Germania

• With more than 10 millions subscriptions sold and hundreds of thousands active daily users, Babbel is the #1 selling language learning app in the world.Advisory and teaching role. New hires & employees training on:
• Content migration. Transferring articles, images and video from one platform or domain to another without causing 404s or damaging organic ranking.
• User experience research. Creating surveys to collect users feedbacks and gathering optimization ideas for landing pages.
• Keywords research. Collecting and testing what keywords combination generates more organic traffic.

Berlino, Germania

• Optimizing pages UX, layout and loading times in order to achieve higher ranking on search engines.
• SEO metrics analysis and A/B testing to reduce bounce rate and increase session duration and conversions on SEO pages.
• Structured data implementation, redirects setup and websites migrations.
• Images and videos loading times optimization — also with automation scripts — on thousands of pages across dozens of domains.

Berlino, Germania

• Building, optimizing and maintaining hundreds of landing pages with millions of unique visitors per month, used across many marketing channels (paid social, SEM, SEO, offline).
• Defining web templates based on Design & Brand team’s guidelines and implementing pixel perfect web pages, ad-hoc UI components and in-page features with HTML, CSS and jQuery.
• A/B and Multivariate testing of data-driven hypotheses, according to UX Research team studies and prototypes validation. A/B and Multivariate traffic splitters setup with Google Optimize or other in-house tools.
• Analyzing users behavior through the funnel, generating new hypotheses to test, reporting to different stakeholders and discussing about further improvements.
• CMS systems spending optimization and training colleagues from non-technical departments.

Italia

VISIO Multimedia is my digital agency. I create websites — also e-commerce — and lyric videos as a freelance. At the moment I'm not accepting new requests.

Heidelberg, Baden-Württemberg, Germania

• Goldn is an online workspace where Cosmetic Creators & Suppliers can ideate, plan & develop new formula-based products simply & delightfully—and get to market faster.
• Defining and executing mid-term and long-term SEO strategy.
• Collaborating with cross-functional teams to lead SEO and technical SEO enhancements.
• Conducting competitive analysis to identify new opportunities to unlock organic search growth.
• Keywords research and analysis.
• A/B testing on organic pages.

Gualdo Tadino, Umbria, Italia

• Vendini (now AudienceView) is one of the leading companies for ticketing and live events management software in USA and Canada.
• Building dynamic, fluid and responsive templates, translating mockups or wireframes into working webpages, working closely with the design team and product managers. Deep knowledge of HTML, (S)CSS and UI frameworks.
• Measuring users interactions and habits, products sales and impressions by defining technical specifications — according to marketing teams needs — and implementing Google Analytics (with Enhanced Ecommerce module).
• Building and maintaining the Living Style Guide, a set of company-defined UI frameworks used in multiple projects, each containing reusable, responsive and pixel-perfect HTML / CSS components. Writing and implementing.
• Planning and implementing a series of effective techniques to increase organic traffic and ranking in search engines (SEO), ensuring that every web page follows a series of up-to-date standards to obtain the best.
• Restyling already existing products without touching the backend, making them fully responsive, accessible, modern and up-to-date according to constantly evolving web standards and with an eye on performance..

Pisa, Italia

Foligno, Umbria, Italia

Laurea Triennale, Computer Science

Diploma Di Liceo Scientifico, Piano Nazionale Informatica (Pni)