Creative Director
São Paulo Area, Brazil
Experienced creative leader and communication designer with a solid track record in developing integrated solutions, including branding, digital products, advertising, PR, and events for prominent brands and government entities in Brazil. Worked with Nestlé, Gol Linhas Aéreas, Sesc SP, Secom (gov.br platform), Localiza, CAIXA, Ambev, Brahma, and other high-profile clients.Achievements:SOCIAL NETWORK: Social media campaign promoting Brazilian football team during FIFA World Cup 2014. The campaign exceeded its audience target by 25%, reaching over 9.5 million views during the first week of the event.E-COMMERCE: Redesign and launching of new airline e-commerce platform focusing on improving the entire communication identity and user experience in online purchasing resulting in a simpler, clearer, and faster design solution.DIGITAL PLATFORM: Design, construction and launching of new web platform for the Brazilian government agency including UX, brand content solutions and visual identity. The solution comprised different services in one single platform with a unique brand identity.