Digital Strategist | E-Commerce Specialist | Digital Marketing Consultant
CurrentIn charge of defining and driving Digital and E-Commerce global strategy:• Global brand strategy;• Online sales strategies with attention to seasonal trends;• Digital marketing approach to grow digital identity and reputation of the company across all core digital & social channels;• Work closely with the digital team to optimize UX, best presentation of products / services and information to optimize performance;• Analyze consumer behavior and key metrics;• Improve performance on marketplaces (E-commerce);• Design and developement management of B2B / B2C channels;• KPIs and results analysis with focus on business planning and local marketing strategy;• Team leader managing digital depts;• Responsibility for budget management;• Guiding investment towards new technologies.Management of companies' online business from a commercial and operational point of view:• Development of online Selling Strategies and Digital Promotion;• KPIs definition, analysis and control (Channel's revenue budget and forecast, online and offline promotional activities, monitoring of business trends and assessment of new sales opportunities);• Web and social media marketing strategies to accelerate sales (e.g. flash sales, marketplaces, etc.);• Team supervision and support (marketing, communication, customer care and administration).Responsible for companies Brand Identity across Social Media channels:• Social Media content creation, monitoring and analysis;• Community management;• Customer relationship management;• Work closely together with the graphic’s department;• Direct e-mail marketing and newsletter.Lecturer for training courses:• Training courses on Digital and Social Advertising, DEM and Feedback management at basic, intermediate and advanced level.
