Fabrice Le Page Email & Phone Number

Bucuresti, Romania, Ro

Bucuresti, Romania, Ro

Bucuresti, Romania, Ro

Responsibilities:• Develop, implement and monitor the channel marketing plan and the corresponding budget required to achieve all business objectives;• Ensure that all marketing initiatives are executed by the Bitdefender field marketing team and channel partners -- monitoring and evaluating continuously;• Manage internal cross functional projects and coordinate internal resources and teams to guarantee that all marketing initiatives are implemented according to the project plan;• Work closely with the Product Marketing, Digital Marketing and Channel Marketing teams at HQ to design, implement and track the results of B2B end-customer promotions together with our channel partners;• Monitor the ROI for each marketing initiative in order to maximize the effectiveness of our marketing investments;• Collaborate with Bitdefender channel partners and the field sales team, to identify strategic opportunities to run integrated marketing campaigns;• Develop lead generation programs;• Develop and implement account based marketing programs;• Facilitate training and enablement activities, adapting the communication channels, promotions and training programs to regional and local requirements;• Work with our account management team to grow existing channel partners, attract new partners and generate new business with them;• Plan and manage our participation in national and regional shows and events targeting SMB, enterprise, S&LG, FED and education customers.

Fr

1/ Editorial Marketing - Participate in the conception of the game by bringing marketing expertise (market analysis, consumer testing), both to emphasise game creativity and strong positioning.- Pre-production and production follow-up by refining positioning and communication strategy - Manage relationship with NA PD to get all assets needed for production- Implement the product positioning and strategy for games to ensure consistency with the international marketing department (target identification, communication tools…) - Competition analysis to monitor benchmark and optimize product quality2/ Operational Marketing - Creation of all marketing assets for operational teams in collaboration with internal services & external agency (screenshots, videos, artworks, demos…)- In collaboration with the producer, prepare and ensure presentation to the top management for all important milestones and reach out all operational teams by providing all necessary information

Neuilly-Sur-Seine Cedex, Fr

- Animate the website: articles & services selection, catch lines writing.- Build promotions, games/contests and manage partnerships.- Daily and monthly statistical reporting.- Present benchmark studies: analyze, monitoring, evolution of the competitor websites. Then clear recommendations.- Manage the promotion of the website by the creation of advertising banners and skyscrapers.- Regulate the relation with and between users: website e-mail box, forums and weblogs.- Work on the development & redesign of new categories and/or sections of the website.