Fabrizio Trotti Email & Phone Number

Helsinki, Fi

Stockholm, Stockholm County, Se

After Lumoa got acquired by Netigate in March 2024, I continued as Marketing Director for the group.I now lead a team of 10 marketers and product marketers located in Finland, Sweden, and Germany, and I am ultimately responsible for GTM and pipeline generation for the whole Netigate offering. I work closely with Sales, Sales Development, Customer Success, and Product.

Helsinki, Uusimaa, Fi

After Lumoa got acquired by Netigate in March 2024, I continued as Marketing Director for the group.I now lead a team of 10 marketers and product marketers located in Finland, Sweden, and Germany, and I am ultimately responsible for GTM and pipeline generation for the whole Netigate offering. I work closely with Sales, Sales Development, Customer Success, and Product.

Helsinki, Uusimaa, Fi

I report to the CEO for all matters concerning pipeline generation.Main responsibility is leading a team of 9 marketers, product marketers, and sales development reps to generate and capture demand for the product. I work closely with Sales, Customer Success, and Product, in order to align ICP and go-to-market strategy. The team shattered their goals for pipeline generation for three quarters in a row.Lumoa got acquired by Netigate in March 2024, and I continued as Marketing Director for the group.

Helsinki, Uusimaa, Fi

I report to the CEO and I lead the Marketing function.My primary responsibilities are defining the voice of the company (positioning, messaging, GTM), aligning marketing with the needs of Sales, CS, Partners, and Product, and building a marketing team that can deliver on the aggressive growth targets of the company.

Austin, Tx, Us

I led a team of internal and external contributors to bring M-Files to market in key verticals.Working with stakeholders and team members, we look for the most effective way to position and message our offering to specific initiators and decision makers. Our work enables Marketing and Sales, and it informs Product in terms of future needs and roadmap prioritization.At the same time, I continue working to bring a more customer-focused approach to the way we do things. I have led the efforts for win/loss analysis and customer research programmes, and I work cross-functionally to analyse insights that inform actions.

Austin, Tx, Us

This new role is taking me for the first time to the world of B2B and Saas.I work daily with Sales, Marketing, Channels and Product to find effective ways to position M-Files in key verticals. Together with my team, we craft the messaging that ends up in different types of collaterals: from sales presentation to brochure, web pages and blog posts.As I bring my B2C experience to the company, I am also focusing on establishing our practice of customer research, to ensure what we do resonates with our audience and is easy to understand.

I joined the company as management was trying to find a way forward. Witrafi was four years old, and yet no product was finalized and ready for the market.As Chief Marketing Officer, I championed a pivoting toward B2C. Working closely with the Product team, we got the first service to market within 6 months (Rentapark.fi, a marketplace for parking spaces), and then planned and delivered a mobile app to take drivers across their journey looking and paying for a parking space (Spottery).Looking back at the experience, I see that splitting the very limited resources on building two brands was a mistake. Eventually, we were super-late to an already very cluttered market, and we failed to get stable funding.

Helsinki, Fi

A short experience, and yet a fantastic time with one of the most passionate community of customers.My team and I wanted to build a relationship with users of the music education app, and in less than six months we increased mentions and engagement in key social media channels. To achieve this, we mainly leveraged influencer marketing and user-generated content.Together with Demand Gen and Product, I have also coordinated the launch campaign of Song Creator - a new in-app feature for users to create their own songs. The campaign added more than 100 new playable and original songs to the app library.The chaos in growing companies sometimes translates into roles being completely reconsidered within a matter of months, and that is why I eventually had to leave the company.

Helsinki, Southern Finland, Fi

Working at Supercell was a life-changing experience.I started leading the Customer Support team for Hay Day, five people working around a table in the "war room". When I left, I was responsible for an operation of more than 1,500 reps in seven locations around the World.While my role was not directly in marketing, I was working daily with Product and Partners to ensure our players had a great experience. With my team, we have planned and executed different content marketing tactics to better inform players: we built the first knowledge base for Supercell games, we have taken into use a brand new tool to share knowledge in-app, and we have produced video tutorials that covered critical updates.I left Supercell because starting my MBA studies (in 2015) reignited my passion for marketing, and I was sure my customer-focused approach could help other companies thrive.

Castel Bolognese, Italy, It

Everything was changing in Marketing as I joined Best In Game, an Italian online gambling company part of Capecod Gaming.Social media was a new thing, and my main effort was to set up channels and build community around the product. Working closely with CTO and CPO, our main intent was to open a feedback loop that could inform our offer of tournaments and games, as well as future technology developments.Best In Game was official sponsor of Bologna Football Club for the season 2009/2010, and we could leverage both Facebook and popular forums to create a sounding board for the many initiatives we organized. The following year, as we launched our own Poker Team, we used the same channels to distribute content about tournaments and our players.When I left the company to move to Finland, I was proud to see the platform grow to own 5% of the Italian gambling market, competing against international incumbents such as Pokerstars and Full Tilt.

When I joined this traditional travel agency, the business was struggling as people had started planning and buying their travels online.Together with the founder and CEO, we planned and executed a strategy to pivot the company. We identified a niche (golf travels), and started putting together an offer that could be competitive and appealing to our new target audience.We launched an e-commerce portal (www.ilcamminoviaggi.it), we used Facebook to support sale and post-sale, and we established a network of partners that allowed the company to offer customised travel packages across Europe.In a couple of years, business from online grew from 30% to 70% of revenue. I left because Best In Game came along and offered me a new, more interesting challenge.

Faenza, Ravenna, It

Less than one year from graduation, and few months into an agency job, some friends and I felt it was quite about time we started our own company.KtCN was a marketing agency active in the area around Imola, and therefore mainly focused on providing marketing and communication services to manufacturing companies (ceramics and industrial manufacturing).I have great memories of the experience. As a co-founder, I got to wear many hats, even though my main focus was on digital marketing and events organization. The main challenge was to prove that emerging marketing tools (newsletters, mailing lists, forums) could be more effective than traditional ones. In most cases, we had to find the right balance between the former and the latter.Almost three years into our entrepreneurial experience, the co-founder in charge of sales decided to join another agency and take most of our portfolio along. That's always a good reminder not to get into business with friends and family!

It

My first gig after graduation, working in a small PR and Events agency in Bologna.We were mainly working with local governments in Northern Italy, and we were developing and executing ideas for events and participation to trade fairs. The job involved calling, faxing and putting together proposals with the aid of our network of partners (designers, exhibitors, printing services, etc.).In general, I was put in front of problems and I had to find a solution. I still remember when the owner called me at 18.30 one Friday afternoon saying I was supposed to organise the transportation of a fragile and valuable piece of art from Bologna to Milan, within a tight budget, by the following Wednesday. Good times.

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Master Degree, Semiotics & Communication