Fabio Caetano

Fabio Caetano Email and Phone Number

Head of Media | Data Driven | Growth | Business | Performance | Omni channel Strategy I Data Intelligence | Talent Management @ Purpple
Fabio Caetano's Location
São Paulo, São Paulo, Brazil, Brazil
Fabio Caetano's Contact Details

Fabio Caetano personal email

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About Fabio Caetano

Transparence, respect, dedication, working together, teaching, learning and building, make part of my profile, things that motivate me to build my reputation.About my experience, are more than 25 years of experience in media with a focus on multi-platform concepts (traditional media, direct marketing, CRM, advertising, digital media for branding and performance), Data-Driven, and precision marketing. Ability to deal with ambiguity, solve complex problems, and scale across a large and highly distributed organization.Ability to establish close working relationships with key leaders internally and externally.Ability to successfully engage and negotiate at the C-Level within clients, agencies, and agency groups.Experience working with partners on relationship management, business development, or agreements.More than 14 years of experience managing diverse teams and developing talent.Graduated in Marketing and MBA Business Management for FGV and Neuroscience and Behavior for PUCRS. I have worked for many large advertising companies in Brazil such as Rapp, Y&R, Africa, Euro, Sync, EC (partner), Vbeta, TBWA Group (ID and Lew Lara), and now Babel Azza.In my career, I had the opportunity to work with different segments:Telecom: Net, Sky, Telefonica, Vivo, Tim, Claro and Oi.Financial: Citibank, Banco Ford, Itau, Santanter. Porto Seguro, Brasilprev.Auto: Ford, Land Rover and Nissan.Foods and Drinks: Mondelez, Pepsi, Femsa, Ambev, Friboi, Cacau Show, Camil, Swift and AtacadãoHealth Care: Albert Dasa, GSK, Hospital Israelita Albert Einstein, IBCC, Pfizer. Nycomed.Beauty Care: Puig, Avon, Natura, Coty.Tech: Microsoft, HP, Dell, Samsung.Others B2B: Abeeolica, Santos Brasil, Computer Associates.

Fabio Caetano's Current Company Details
Purpple

Purpple

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Head of Media | Data Driven | Growth | Business | Performance | Omni channel Strategy I Data Intelligence | Talent Management
Fabio Caetano Work Experience Details
  • Purpple
    Head Of Media
    Purpple Aug 2023 - Present
    São Paulo, Brasil
  • Integrated Insight - Talent And Leadership Development, Cross-Media And Growth Strategies, Workshop
    Company Owner
    Integrated Insight - Talent And Leadership Development, Cross-Media And Growth Strategies, Workshop Sep 2013 - Present
    São Paulo, Brazil
  • Integrated Insight - Talent And Leader Coach, Cross-Media Strategies, Growth Strategies And Workshop
    Media Consultant
    Integrated Insight - Talent And Leader Coach, Cross-Media Strategies, Growth Strategies And Workshop Sep 2013 - Aug 2014
    São Paulo, Brazil
    During this períod, I provided consultancy for direct clients, vehicles, and agencies.
  • Babel-Azza
    General Media Director
    Babel-Azza Aug 2021 - Aug 2023
    São Paulo, Brazil
    I was responsible for Media Department.
  • Lew'Lara\Tbwa
    Media Group Director
    Lew'Lara\Tbwa Oct 2017 - Jul 2021
    São Paulo Area, Brazil
    I was responsible for managing the Media Team from Nissan United in Brazil at TBWA. Following the rule of precision marketing, omnichannel thinking, in multiplatform concept. Relationship with other markets, Latam and Global.
  • Id\Tbwa
    Head Of Media
    Id\Tbwa Oct 2015 - Dec 2017
    São Paulo, Brazil
    I was responsible for Media Department, working clients such as Adidas, America Movel, JBS, Natura, Santander and building full funnel strategies to reach the kpis.
  • Versao Beta
    Associate Media Director
    Versao Beta Jan 2014 - Aug 2015
    Sao Paulo, Sp
    I was responsible for the Department of Media On and Offline, with focus in brand and performance for the clients: Stella Artois, Budweiser, Emporio da Cerveja from AB Invev.
  • Cheil Brasil
    Head Of Media
    Cheil Brasil May 2013 - Sep 2013
    São Paulo Area, Brazil
    I was responsible for media departament.
  • Ec Comunicação Ltda
    Partner Media Director
    Ec Comunicação Ltda Jun 2011 - May 2013
    Rua Madalena, 254
    I was responsible for the Media Department and management for the agency.
  • Rapp Collins Worldwide
    General Media Director Brazil
    Rapp Collins Worldwide Jun 2008 - Jun 2011
    I was responsible for the Media Department.
  • Sinc
    Media Director
    Sinc Apr 2006 - Jun 2008
    I was responsible for the Media Department.
  • Africa Propaganda
    Media Manager
    Africa Propaganda 2005 - 2006
    Through direct contact with the client, my job was in management and development of Plans and strategies of the media for Vivo, Institutional division and High Value Products, focused on the local and national markets, as well as be involved in the negotiations and control of large packages of Media such as: Soccer Sponsorship in Globo, Globosat and ESPN Channel, evaluated and approved with the client.
  • Young & Rubicam
    Media Supervisor
    Young & Rubicam 1999 - 2005
    Media Supervisor-January 2004 to June 2005: Establishment of the planning, coordination of the strategies of media and negotiation with vehicles for the Vivo division, National and Regional Retail running major campaigns indicating the dates commemorative (Mothers Day, Valentines Day, Fathers Day, Christmas). I was responsible for the Organization and negotiation of all the part of Outside Media from Vivo. Participation in the stock differentiated and pioneers of media.Media Planner-October 1999 to December 2003:Preparation of planning, coordination and implementation of media strategies for the Clients: Arno S.A., ACCenture, Bank Ford S.A., Computer Associates, Du Pont of Brazil S.A., Editora Abril S.A., Kraft Foods (Laka, Sonho de Valsa, Ovos de Pascoa), SKY and Telefonica. Abemd Direct Marketing Award - Business to Consumer Campaign for the client Sky in 2001. Responsible for the campaign to launch the new logo of Citibank/
  • Rapp Collins Worldwide
    Media Executive
    Rapp Collins Worldwide Dec 1997 - Feb 1999
    São Paulo, Brazil
    Midia Executive My challenge was implant the Media Department in Direct Marketing, where I planned, coordinated, negotiated and executed of the media for the clients: Berlitz, Correio, Metrophone, NetBrasil S.A. and Gradiente.
  • Mrm Worldwide Brazil
    Media Assistant
    Mrm Worldwide Brazil 1996 - 1997
    MIdia Assistant – April 1996 to November 1997I started as trainee in Media Department in Direct Marketing. I received a promotion with 8 months, my job was Execution and Media Checking for the clients: Renasce Group, Citibank Bank, IBMEC and TVA.
  • Itautec
    Economic Financial Analyst
    Itautec Feb 1987 - Dec 1995
    This was my first job. I started with 14 years old and I accumulated three promotions. I worked in Costs Department analyzing and consolidating the costs of two Companies of the Group.

Fabio Caetano Skills

Project Planning Direct Marketing Digital Marketing Negotiation Media Planning Management Digital Media Integrated Marketing Social Media Marketing Digital Strategy Analysis Sponsorship Creative Strategy Mobile Marketing Logo Design Marketing Communications Online Advertising Retail Interactive Advertising Advertising Sem Email Marketing Online Marketing

Frequently Asked Questions about Fabio Caetano

What company does Fabio Caetano work for?

Fabio Caetano works for Purpple

What is Fabio Caetano's role at the current company?

Fabio Caetano's current role is Head of Media | Data Driven | Growth | Business | Performance | Omni channel Strategy I Data Intelligence | Talent Management.

What is Fabio Caetano's email address?

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What is Fabio Caetano's direct phone number?

Fabio Caetano's direct phone number is +121280*****

What schools did Fabio Caetano attend?

Fabio Caetano attended Pontifícia Universidade Católica Do Rio Grande Do Sul, Fgv - Fundação Getulio Vargas, Pontifícia Universidade Católica Do Rio Grande Do Sul, Pontifícia Universidade Católica Do Rio Grande Do Sul, Pontifícia Universidade Católica Do Rio Grande Do Sul, Hyper Island, Berlin School Of Creative Leadership, Hyper Island, Hyper Island.

What skills is Fabio Caetano known for?

Fabio Caetano has skills like Project Planning, Direct Marketing, Digital Marketing, Negotiation, Media Planning, Management, Digital Media, Integrated Marketing, Social Media Marketing, Digital Strategy, Analysis, Sponsorship.

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