- Directed end-to-end digital marketing product development, encompassing ideation, requirements gathering, and roadmap planning.- Orchestrated Digital Marketing Tools and Assets across seven Sub-Business Units (SBU), optimizing campaign synchronization and brand impact.- Pioneered the development of Kalla's groundbreaking Super App, seamlessly integrating diverse business products and services across sectors.- Ensured quality assurance and user acceptance testing, aligning software with stringent business requirements.- Prioritized exceptional user experiences through extensive research, resulting in streamlined and impactful product roadmaps.- Spearheaded transformative projects, including Kalla Hotline Care and Digital Marketing Center, enhancing customer support efficiency. Managed high inquiry volume, averaging 3,000 per month, leading to elevated customer satisfaction.- Acknowledged as a Platinum Award Winner in the Improvement Competition for optimizing reports, dashboards, and tracking systems in the Call Center (Kalla Care). Resulted in enhanced operational efficiency and customer service excellence.

Analyzed, mapped, and integrated systems across automotive, transport, and logistics sub-businesses within Kalla Group.- Provided technical leadership for 17 ICT projects, ensuring adherence to timeline and budget constraints.- Achieved 100% system readiness within specified time, budget, and schedule, meeting User Requirements document specifications.- Utilized Power BI and Microsoft Excel to visualize Market Share in Automotive within the Sulawesi Area and Shipping sector.- Maintained transparent project updates for stakeholders, conveying strategy, progress, adjustments, and reporting.- Efficiently managed vendor contracts, facilitating seamless task assignment and clear communication of deliverables

- Orchestrated capacity planning, configuration, and maintenance of server apps, encompassing databases and virtualization. Designed infrastructure architecture to ensure high-availability and SLA adherence of up to 98% annually.- Troubleshot hardware and software anomalies, documented issues and resolutions, prioritized problems, and assessed issue impacts.- Provided detailed documentation and technical specifications to IT staff for the strategic implementation of new or upgraded IT infrastructure.

- Amplified social media presence from 1000 to 10K+ followers within a year, driving significant engagement and brand awareness.- Crafted targeted content plans and strategies for impactful digital marketing campaigns.- Co-managed the Makassar Event Community, cultivating partnerships, organizing events, and fostering a vibrant community hub.- Directed Google Ads and SEO strategy and execution for Makassar Event website and social media channels.

- Strategically planned and managed comprehensive ICT Training on topics including Network Engineering, System Administration, and Professional Certification.- Co-developed and launched E-Commerce websites for SMBs, contributing to digital growth and enhancing online presence.- Devised effective digital marketing strategies, overseeing social media, websites, content planning, and campaigns.

- Installation, configuration, and maintain All Servers of State Polytechninc of Ujung Pandang- Designing and Configuring Network Campus from topology, IP Addressing and Configuration devices- CCTV and IP camera installation and configuration

- Repairing and maintenance end-user computation devices including laptops, printers and some networking devices- Observe the migration process using laplink software and configured the microsoft sccm 2012