Fadi Awada Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

● Took a lead role with product launch events, launching the Genesis carsin the Middle East through launch events in the MEA region. I handled the RFP with support from my team and execution of launch events● Took a lead role with Genesis roadshow in the Middle East. Handled the RFP and stand build for multiple cities across the Middle East (Riyadh, Jeddah, Dammam, Doha, Manama, Muscat and Kuwait) travelled to all the cities for installation inspection● Developed and implemented performance metrics and reporting systems to track progress and ensure accountability● Established partnerships with key stakeholders to ensure alignment between business objectives and customer needs● Developed a strategic plan that improved operational efficiency and increased customer satisfaction to 81%● Led cross-functional teams to successfully implement new initiatives, resulting in a 50% increase in revenue● Developed and implemented a customer service program that improved customer satisfaction by 21%● Analyzed customer feedback and identified areas for improvement, resulting in a 12% increase in customer retention● Developed a comprehensive training program to ensure employees had the skills and tools necessary to succeed● Created a culture of innovation that resulted in the successful launch of 5 new products● Overseeing film and content production for all Genesis ME campaigns

Dubai, United Arab Emirates

Empowering media and ad agencies with new media mediums. We create content creators for brands, new media edutainment content & distribute exclusive new media academy shows. There is always a way for collaboration. Lets talk!

Dubai, United Arab Emirates

• Built Barq EV's brand identity including look & feel, communication style and communications strategy• Took a lead role in launching Barq EV's brand in the region• Built Barq EV's brand Digital marketing strategy and initiated execution with my team• Took a lead role in content development for our brand launch campaign with our in house content creators and writers as well with a remote production house• Lead role in Directing scriptwriters, content creators & remote production houses to produce content that is relevant to our brand and products• Lead role in coordinating and collaborating with all departments at the company and the agencies we work with to ensure everything marketing related is in place and on track• Maintain a fruitful relationship with my colleagues, agency team and provided support whenever I felt it was required• Maintaining a great relationship with my team of 1 Social media manager, 1 Community manager, 1 Marketing specialist, 2 content creators and a scriptwriter as well ensuring they are getting the right education as we move forward• Always sharing new ideas and advises on how to built/enhance certain skills for each employee on my team

Down Town Dubai

Nissan•Handling all Nissan Brand campaignsoNissan UCL sponsorship management on ground and on social media which includes communications strategyoNissan UCL branding & on ground activationsoNissan ICC sponsorship (globally)oAll brand communication approval process•Developing targeted marketing communication tool kits for MENA region.•Identifying local insights and accordingly developing targeted marketing communication tool kits for KSA market that speaks the KSA local language.•Developing marketing campaigns for all Nissan tactical activities in the MENA region & KSA.•Developed the Nissan After Sales strategy & executed all the deliverables within the strategy based on the agreed objectives for MENA region & KSA.•Lead role in the KSA women drive marketing communication strategy for the campaign #shedrives. From the minute the rumors started around the topic in April 2017 I launched the strategy through our internal departments and we prepared the assets since then. 10 minutes from when the decision was announced to public we published the assets over all Nissan KSA social media platforms. We made Nissan to be the 1st automotive brand to talk about the topic.•Lead role in coordinating and collaborating with all departments (Creative, PR, Media, Digital & Social Media, Events) to present an integrated marketing proposal to clients and their partners.•Turning consumer insights into robust communication platforms encompassing ATL i.e.TV, BTL including in store branding, digital and PR. •Worked on and managed more than 50 digital campaigns with technical involvement for Nissan. From rich media banners, standard media banners, mobile ads, social media & page takeovers.•Maintain & develop a fruitful business relationship with the Nissan Team.•Managing client projects from creating the brief, strategy and follow-up till project completion•Briefing and coordinating on-going projects with different departments within the agency

The Partnership

Successfully managed major campaigns for FMCG brands from strategy to final execution across the Middle East & North Africa Region.GSK Oral Care: Sensodyne, Parodontax, Pronamel, Aquafresh and Corega (Toothpastes)GSK Wellness: Panadol, Breathe Right, ENO, Niquitin (Respiratory Health)

Dubai

Handling Key Accounts such as: GlaxoSmithKline, Ajman Bank, Emirates computers, Al Arabia news TV, Tag heuer and DellKey Responsibilities- Reporting to an Account Manager and Account Director in charge.- Handling operational processes (daily follow up on jobs, financials, work-in-process, timelines & deadlines)- Briefing creative & production departments on ATL & BTL jobs (TVCs, Print, POSM, packaging, Collaterals, Corporate Newsletter, Yearly and/or periodic Management Events)- Liaising with the client & internal departments on work-in-process- Preparing weekly status reports for clients. - Participating in Brand architecture workshop sessions (brand keys, target audience identification and consumer insights) and competitive review sessions with Media and Client- Participating in the TVC production process (Pre-production preparations, shooting days, Post-production) as well as animatics for research purposes, pack designs & POS material- Attending Consumer Research findings and analysis conducted by the client prior to any campaign.