Fady Aziz is a distinguished brand and design consultant, currently advising a diverse portfolio of brands while managing and overseeing his own venture, The Good Thymes. As an entrepreneur, he successfully established The Good Thymes as a leading brand in the Lebanese market, known for its innovative zaatar products and expansion into new product categories.Before founding The Good Thymes, Fady served as the Head of Design at M Media, a pioneering multimedia online platform that provided global audiences with access to Lebanese media and entertainment. In this role, he was the creative leader responsible for all digital design initiatives and the overall creative outreach strategy.From 2012 to late 2014, Fady was the Lead Designer at Mercury, a subdivision of M Media, where he managed a team of talented designers. His team delivered a wide range of digital and traditional media projects and campaigns, which deepened his expertise in digital design, particularly in mobile applications, large-scale platforms, and interactive games. His notable achievements include the successful launch of digital products such as NOW, the news portal, Lebanon Games, a Facebook application, and President-2014.com.Prior to his tenure at Mercury, Fady held the position of Corporate Identity Designer at Brand Central, a division of M&C Saatchi MENA. His work there included leading the design and identity creation for several high-profile local and regional projects. He spearheaded the launch of the Zain Telecom brand in Saudi Arabia and played a pivotal role in the major rebranding of AUBMC and the Office of the Lebanese President.Additionally, Fady has also served as a part-time instructor at USEK University, where he taught 'Digital Design and Branding.' In this role, he provided competency-based education and advised graduates on their professional and academic projects.