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- Successfully launched ‘Shades’ Masterbatches business (first ever greenfield project of ICI Pakistan)- Market mapping to the core with all possible categories of the customers in plastic manufacturing industry.- Bringing distributors on board for southern market and negotiating trade agreements with them.- Reputable customers served (Including Dollar Industries, Unilever, RB, Engro Fertilizers, Coke and Pepsi among others) directly or via their designated packaging suppliers. - Managing credit with consistent follow ups in place to ensure credit limits are complied with.- Managing team of Area Sales Managers and Distribution Sales Force to optimize business with present and potential opportunities. - Ensuring sufficient technical knowledge is imparted to the sales team in order to develop an edge in commercial negotiations.- Have successfully managed to get into import substitution for certain products, i.e. BoPP Materbatches and Fiber Masterbatches.

- More than 100% OG of solutions and services business with optimal assets’ utilization, contributing to overall 11.75% OG of overall business portfolio in 2017 against last year.- Success stories include Nestle Docello Dessert range induction at United King and 1L Milkpack Cream at United Catering and other reputed caterers.- Success in solutions business has resulted with the asset placement at reputable and worthy accounts including Hardees Karachi, Bahria Town Head Office, Coldstone (Venus), Careem Head Office, and Meezan House Head Office among others.- Secured “ASM of the month” recognition for September 2017 for exceeding monthly targets.- Ensured optimal servicing of HELT channel customers with Fruitavitals and Nesfruita brands and ensured asset visibility accordingly on POCs with merchandising support from distribution sales team.- Roped in decent accounts for Nestle Butter, Yogurt and Raita working in collaboration with the Chilled Dairy division.- Ensured compliance on GWP (Good Warehouse Practices) and NCE principles, enabling excellence in daily operations at distribution.- Revamped volume based accounts that had been dormant for a year or two with the present and new products and services offered.

- Have managed export sales of MATCO FOODs’ flagship basmati rice brands - FALAK, AMBER & BAHAR across Asia, Africa and Australia.- Have managed distribution channels across the regions mentioned above with customers, i.e. importers, distributors, and wholesalers based locally in respective countries. - Have traveled to Oman, Qatar, Bahrain, Maldives, Srilanka, Dubai, Djibouti and South Africa to monitor and develop business.- Have developed and retained business with new and existing customers and have met and exceeded the sales targets quarterly and yearly.- Have participated in exhibitions GULF FOODS DUBAI 2014, GULF FOODS DUBAI 2015 & GULF FOODS DUBAI 2016 representing MATCO FOODs.- Have conducted BTL activities in liaison with the marketing team in Oman, with distributor’s sales staff to promote FALAK EXTREME & FALAK AROMATIQUE brands.- Have prepared post-visit and competitive intelligence reports for the higher management and have also suggested strategies and tactics accordingly.- Take pride in having opened new accounts (Importers and Distributors) for AMBER brand in Ethiopia and BAHAR brand in South Africa.- Have also been successful to revive FALAK brand in Kuwait by following up consistently with a wholesaler who had been dormant for last 3 years.- Have taken care of pricing mechanism and have developed different trade and consumer promotion offers to attract larger volumes’ order from distributors.- Have forecasted and budgeted the quarterly and yearly targets with reference to present business performance and requirements of strategic management.- Have successfully collaborated with the team members to optimize the internal organizational operations, supervising them daily and weekly to ensure proper coordination and follow up with production, packaging and supply chain departments.- Have worked as de-facto Export Head in absence of GM Export Sales and reported overall sales scenario to the higher management periodically.

- Management of sales processes for external customers and key accounts and taking care of outstanding payments and their collection.- Developing and retaining focus on consistency and betterment of business to business (B2B) relationships.- Launched much awaited product, BOPET films, successfully in second quarter of FY 2012-13.

I worked with Sales department in order to come up with a wholesome document regarding the modus operandi of the department in order to assess loopholes and make amendments

I worked with the credit and collection team in Finance dept. and assisted them in sales vetting process of post paid connections