- Responsible for Commercial KPIs (Sales/Margin/supplier Development) and sourcing of products.- Managing product life cycle and smooth supply chain for 100% Availability with a proactive approach considering seasonal factors or other dynamic market shifts.- Market Surveys with immediate response to counter the competition.- End to End Promotions Management

- Identify process-gaps and proactively communicate diagnosis and recommendations to relevant stakeholders- Inventory reconciliation- Inventory layout

* Plan and execute paid marketing campaigns that build brand awareness and generate leads, with a close eye on ROI.* Manage the right mix of content to support integrated campaigns, including outbound emails, campaign landing pages, and social media.* Use analytic skills to identify and test emerging opportunities for business market growth and improvement.* Analyze marketing pipeline, and identify and implement action plans to improve and maximize ROI* Develop effective display campaigns, including banner ads, social media, and retargeting.* Manage A/B testing, including ad copy and landing page optimization to improve click-through and conversion rates.

• Assisting Market GA & FI Manager in the vertical expansion of management practices in regions (Sales, Nestle Professionals, Nestle Nutrition, Nestle Waters). • Acting as a team lead in WinWithNCE project and worked on NBE (Nestlé Business Excellence) newsletter which is circulated throughout Nestlé Pakistan.• Managing communication of information in and out of the office; coordinated both internal and external events.• Got acquainted with the supply chain department and arranged DMAIC White Belt training for the Supply chain team.

• Secured corporate sponsorships worth approximately 3 million, from companies which included Coke, HBL, K&Ns, and Outfitters• Developed Social media campaign for Youth leadership Parliament (YLP) 2018

Project-based internship; I was assigned to the Brand Ambassador Program. Activities included:• Identified low sale stores of Rose Petal and provided insight i.e. shift focus on high sale stores which increased ROI• Analyzed competition in the tissue category and proposed viable strategies to convert and incentivize consumer• Prepare documents and materials (e.g, reports, presentations, information packages) for meetings.• Collected data for Rose Petal retail sales from RSMs and Sentient (Brand Activators) and providedanalysis to the Brand Team• Market survey, mystery shopping and analysis of Rose Petal Brand Ambassadors • Handling customer complaints and giving an action plan for the complaints