Fahad Naseem Email & Phone Number

Islamabad, Pk

Islāmābād, Pakistan

Sukkur, Sindh, Pakistan

Bahawalpur, Punjab, Pakistan

Islamabad, Pakistan

As Project Executive |Subject Matter Expert| primary role is to drive Secondary Sales through Automation, enabling internal stakeholders to get real time Voume Insights data and empower Team for quick & better Sales Planning.

Islamabad

Responsible to drive innovation in Semi & Permanent Merchandising solutions for FMC category. Portfolio management at Retail landscape to give optimum space to all Local & GDB Brands to drive growth across Channels.

Islamabad

I have been assigned a key post in Regional operation (Planning & Execution) in 2013, Position reports directly to Regional Manager & underline reporting to Brand Managers (Premium / VFM Segment) and to Shopper Marketing Manager. This diversified role gives me a 360 degree exposure from planning to end market execution. SPC has a key role on planning & execution of Monthly Cycle Plan, Brand Launches, and Regional Merchandising Activities. Managing a Team of 5 CF accountants / Admin officers & Merchandising warehouse In-charge. They are working on Area level day to day budget affairs, handling distributors claim processing and all merchandising material management of Areas.

Sargodha

My success story continues at Pakistan Tobacco Company when I took the next step on ladder as a Senior Distribution Officer – Sargodha Area on 4th Jan 2012. In this role I will assist Area manager for better distribution management of Sargodha Area, achieving the sales numbers while managing day to day tasks. I will be actively managing Local Sargodha distributor one of the key contributor of North Region when it comes to hitting the numbers.

Sargodha

In recognition of my performance since last 16 months with Pakistan Tobacco Company, I have been promoted as Senior Trade Marketing officer in month of September, 2011. In this role I will be looking after our 2nd tier of Key accounts in Sargodha (T -21) market which is one of PTC strong market where we are enjoying almost 80% market share. Drive and manage a long term relationship with the retailers on basis of their disposition towards BAT and their capabilities to actively sell its brands in their outlets. Ensure that the Area distribution objectives of Company brands are achieved by trade channel and outlet type in order that availability is maximized in line with brand strategies and the needs of the market monitor brand availability on shelf and in stock and take corrective action if agreed targets are not being achieved. Design and rearrange salesmen beats in each distributor’s territory to ensure smooth uninterrupted supplies to all outlets in order to secure 100% stock availability for all brands. SWOT Analysis after the conclusion of activities which should encompass feedback from distributor staff, trade and consumers.

• During my training I get a chance to be part of team to conduct Distributor conference 28th May, 2010. As a new member of Team PTC I get a marvelous chance to prove my skills. The conference was perfectly organized which was appreciated by seniors and the result a very well organized Distributor conference and a YOU ROCK appreciation checque for ME. • In June 2010 I have been posted to Sargodha Area. We have repositioned Capstan by Pall Mall International to Capstan by Pall Mall Original in July 2010 in our Area and success kisses again my feet, with in few weeks our Brand flourished with help of Marketing/PoP/POS activities filled whole area. Again I have been given a YOU ROCK appreciation checque for my Successful Brand Launch activities.• I received my 3rd YOU ROCK for zero observation in audit in December 2010. • Responsible for managing widespread geography of Sargodha to Mianwali along with connected Semi Urban and Rural areas.• Responsible for managing Area budget, Sales forecasting, Stock management, Resource management (6 Sales Promoters) and Distributor’s management. • Developed and executed plans for Wholesale Rationalization & Retail Development by enhancing distribution width and coverage to increase sales volumes across the area.• Proactively developing new relationships across Trade to identify opportunities for business growth and capture the key strategic accounts to block shelves space for better availability.• Responsible for making Sargodha and Jauharabad benchmark distributor through (DX - Distribution Excellence) in accordance to BAT’s distribution best practices.• Prepared Business Plan for Area and executed Distributors Rationalization through mergers & consolidations.• 4th YOU ROCK for a good HoReCa Survey in Sargodha Area May, 2011.• Launched New pack of Wills Kings in month of August, 2011 whereby we extended its 70% distribution across our area in just one month.

Joined CCBPL Islamabad in the Marketing Services Department as Trade Marketing Officer while looking after the BTL activities at Trade level using different marketing tools including Signage, Wallpaint, Offset printing. Managing North Region budgets and Business partners, at the same time making sure the quality of work and execution pace to compete with the competition. ACHIEVEMENTSAwarded best employee of 3rd quarter in September 2008 being first employee in non sales function rewarded with the honor. Part of launching Team of Minute Maid Splash and MMPO (Minute Maid Puply Orange) in 2008. As a tool of Channel development successfully executed Coke n Meal and Sprite n Meal activities in the region in 2008 and 2009. Look after the regional BTL activity of Sprite 3G Power Challenge in 2009. In Islamabad I have implemented and executed very first shop fascia all over Pakistan from DM (Design Machine) a web based designing Project in July 2009 and stood ahead in all location and my very first execution appreciated in corporate office and our location stand out.

I had performed additional responsibility of Marketing Services Executive for 2 months where I looked after all marketing finance side of North region.

Mba, Marketing

Activities and Societies: Conducted and participated in an International Seminar at Riphah International University on CHANGING BUSINESS.

Master Of Business Administration - Mba, Marketing/Marketing Management, General, A

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services, A

Activities and Societies: Active member for School & lead various Seminars & Expos

Certificate, Entrepreneurship Certification

Ba, Political Science And Economics

Bs - Cs, Computer Sciences