Faheem Vohra Email & Phone Number

Pakistan

Karachi

Have been teaching the following courses to BBA and MBA Students:1. Personal Selling2. Capstone I3. Capstone II

Karāchi, Sindh, Pakistan

• Successfully managing the portfolio of Candyland with 13 Categories, 50+ brands & 130+ SKUs, giving an annual business revenue of Rs.300 million+ in International Modern Trade.
• Handling four major Key Accounts including Imtiaz Super Market, Metro Cash & Carry, Carrefour & SPAR with team of 30 individuals reporting directly & indirectly.
• Ensured the growth over last year with 20% in Volume & 35 % in Value in the year 2023.
• Locked contracts with customers for the year of 2022-2023 in successful negotiations and inducted 30+ new SKUs in all four key accounts.
• Designed & implemented Store Wise Planograms to drive growth for high value categories.
• Improved OTIF for all stores by efficiently forecasting the sales & ensuring the product availability at plant & warehouses.

Karāchi, Sindh, Pakistan

Pakistan

• Successfully handled the sales portfolio of Rs.23 Million in Food Services Department, Out Of Home business.
• Managed direct distributors in Karachi & Quetta and ensured 2% positive distributor ROIs at both locations.
• Achieved primary & secondary sales targets by hitting on an average 210,000 litres per month of UHT Milk & 5,000 litres of Fats.
• Ensured 10% & 12% GOLY in 2018 & 2019 respectively by delivering monthly targets each year.
• Reduced market credit by implementing a “credit limit strategy” for each customer on credit purchase & inducted new customers on cash purchasing.
• Maintained a Demand Forecast Calendar as per customer requirements to ensure excellent customer service in terms of product delivery.

Pakistan

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• Promoted from Sales Trainee to Sales Development Executive within a year.
• Successfully handled the sales portfolio of Rs.7 Million per month in traditional trade.
• Ensured secondary primary & secondary sales targets according to Brands & Packs with achievement ratio of 12 out 12 targets in a year (2016-2017) & 10% GOLY
• Minimized wholesale & increased retail sales to ensure distributor & company profitability
• Inducted 150+ outlets into customer base with growth of 30% over last year by analyzing gap in market.

Karachi, Pakistan

• Conducted surveys on consumer behavior at Modern Trade outlets and developed new plans for merchandising.
• Developed new routes, converted non-buyers and non-CSD outlets to increase the availability.
• Executed Sales force effectiveness plan to enhance the productivity of pre-selling officers.
• Worked for verifying the assets in the market to ensure its proper utilization with Coke products.
• Conducted COKE RED activities to enhance the in-outlet retail merchandising resulting increase in sales
• Improved incentive plans for outlets to counter competitor activities.

- Launched Digital Campaigns for Lifebuoy, Crunch Pakistan, Lux Style Awards.- Developed ideas for innovative digital marketing solutions - Managed accounts on social media for brands including Lifebuoy, Hewlett Packard, Lux Style Awards, Pakistan State Oil and Crunch Pakistan.- Developed new mediums for social media optimization

As Training and Development and Organizational Change experts, we had multiple clients from various national and multinational companies around the country and also in Middle east. -Planning of public training workshops-Organizing monthly trainers meetups-Managing client Relationship-Marketing of public and in-house training workshops-Research on training.

Master Of Business Administration (Mba), Marketing, Cgpa 3.2

Activities and Societies: · Moderated Panel Discussions on Technology entrepreneurship and Start-ups at IOBM along with CEOs of best.

Bachelors Of Business Administration, Marketing And Human Resource Management, Cgpa 3.0

Activities and Societies: Part of Enlightenment Society of IoBM as Manager Promotions and Marketing. Organize, Conducted and Hosted.