Insightful businessman with 25 years experience, started and successfully developed five mid to large-sized companies in the trading, agriculture, metal industries and trading sectors before exiting in order to pursue ever new ventures.Currently CEO at Apiron, a business intelligence company set out to change the way businesses implement tech in order to succeed.In 2009 Faisal started leading a venture in the fashion e-commerce ecosystem. Struggling to manage data coming in from four different countries, data concerning pricing, competition, inventory and marketing and the ensuing brand protection issues, he came to the conclusion that the technologies available could not help him scale his business or turn the data they gathered into reliable conclusions that would lead the company into greater profitability and efficiency. Realizing that his own pain points constituted the pain points of the majority of the fashion industry businesses, he decided, with the help of a team of dedicated technology experts, to bridge business and technology by creating tools that seamlessly integrate in the company culture and processes.Faisal implemented these tools in his business. Their accurate function and reliable predictions helped him pivot his business model, actively protect his brand and increase overall profitability. Having tried and tested their results he concluded that his next project would be to share these AI-based tools with those businessmen of the fashion industry who aspire to improve their profits and overall position in the market.