Faizaan Maniar Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Team Lead for the North American business managing marketing technology and all major paid advertising channels and analytics
• Leading the digital business initiative for digital products across North America
• Lead the analytics initiative for the North American Life business producing dashboards and reports
• Manage and build tailored visual dashboards through Google Analytics and Power BI that produce dashboards, reports, analysis, insights that drive decisions and help the business

Toronto, Ontario, Canada

Toronto, Canada Area

• Google ads account manager for clients across North America
• Plan and execute digital marketing campaigns mainly search, display, YouTube & shopping ads
• Managing analytic (GA) programs including strategic recommendations and performance monitoring
• Assisted 5+ major retail e-commerce companies in achieving 200% return on investment through Google search, shopping & YouTube
• Produced positive measurable results in the form of reach, engagement, brand awareness, acquisition & customer retention
• Manage and optimize campaigns including bid optimization, landing page optimization, analyzing search query reports, and creating ad copy

Toronto, Canada Area

Mumbai, Maharashtra, India

• Led the marketing team responsible for business through 360-degree marketing campaigns
• Key Member in launch to scale of multiple products with a Y-O-Y growth of 300%
• Collaborate cross-function with sales to enable them with training, quality leads and customer touchpoints
• Built successful customer journeys and UX through regular landing page testing and implementing new tactics
• Develop, execute, and manage the digital marketing plan, budget, and analytics to deliver result
• Awarded the Best Campaign Manager by Edelweiss Group Marketing team

Mumbai, Maharashtra, India

• Successfully managing the web portal for life insurance policy renewal
• Responsible for online policy renewals through the customer service app
• Designed campaigns to promote the web portal and app for renewals and migrated 35% of the customers from the entire base.
• Responsible for basic hygiene check of the online portal thus reducing system defects by 15%
• Leading the project team for deploying the email & chat bot automation project.
• Translated complex business requirements into automated and robust solutions model for the revamped Customer Portal.

Mumbai, Maharashtra, India

• Leading the movement of the organization from a social media agency to a holistic digital media company.
• Successfully conceptualized and implemented trending social media campaigns for clients and achieve various marketing objectives, such as generating leads, boosting sales, awareness creation and fostering engagement.
• Creating digital brand properties. Projects: Travel Responsibly, Wellness Wednesdays
• Campaigns for E-commerce portals leading more visibility for the brand along with increase in sales.

• Single handedly manage all the digital marketing channels
• Create and manage PPC campaigns with prime focus on lead generation and intent generation
• Work on the Google page rankings by monitoring keywords and optimizing the web pages
• Content creation, management and updating on website, blogs, Facebook posts, Google ads & Twitter

Bachelor'S Degree, Electrical, Electronics And Communications Engineering

Diploma In Computer Engineering, Computer Engineering