Suzanne Ware Email & Phone Number

180 Queen St. West

77 King Street West

Member of the COE team responsible for strategic leadership across paid, own and earned media. Focused on media with connections across the consumer journey and the opportunity capabilities provide. Responsible for functional expertise in setting strategic direction for the overall vision and quality of media planning and investment.- Balancing efficiency with effectiveness to ensure business objectives are met including setting strategic best practice planning principles that drive… Show more Member of the COE team responsible for strategic leadership across paid, own and earned media. Focused on media with connections across the consumer journey and the opportunity capabilities provide. Responsible for functional expertise in setting strategic direction for the overall vision and quality of media planning and investment.- Balancing efficiency with effectiveness to ensure business objectives are met including setting strategic best practice planning principles that drive continued ROI improvement as measured through marketing analytics- Specialized resource to maximize business opportunity & liaise with all relevant/appropriate departments to create leverage- Implement best practices and champion integrated traditional and non-traditional media solutions- Marketing lead, partnering with analytics, for data collection, vetting and results implementation for marketing mix modelling- Development and implementation of paid media data taxonomy to drive automation and reporting agility- Management of agency relationships (media & creative) including pitch processes, SOW development and negotiations, planning processes, agency engagement models and relationship governance Show less

Toronto, Canada Area

• In-house center of functional expertise setting strategic direction for the overall vision and quality of media planning and investment - Balancing efficiency with effectiveness to ensure business objectives are met including setting strategic planning principles that drive continued ROI improvement as measured through marketing analytics - Specialized resource to maximize business opportunity & liaise with all relevant/appropriate departments to create leverage - Implement… Show more • In-house center of functional expertise setting strategic direction for the overall vision and quality of media planning and investment - Balancing efficiency with effectiveness to ensure business objectives are met including setting strategic planning principles that drive continued ROI improvement as measured through marketing analytics - Specialized resource to maximize business opportunity & liaise with all relevant/appropriate departments to create leverage - Implement best practices and champion integrated traditional and non-traditional media solutions• Marketing lead for development of data strategy including the build of infrastructure, governance, change management and run models• Primary center for generation of marketing productivity and delivery of targets• Management of corporate scale & CRM media needs (including all corporate partner agreements with media suppliers)• Management of agency relationships (media & creative) including pitch processes, SOW development and negotiations, planning processes and agency engagement models• Financial management of all media budgets executed, liaison between marketing and corporate finance• Member of the marketing people leadership team• Subject matter expert for marketing for cash committee (driving cash culture, mentality and driving free cash flow opportunities)• Lead for development and implementation of total marketing training curriculum Show less

Toronto, Canada Area

• Management and development of various teams/staff for multiple clients across all Canadian offices (Toronto, Vancouver & Montreal)• Media planning and investment for both Canadian and US markets - Development of strategic direction - Presentation and sell through of strategy and overall plan details - Negotiation and execution of traditional and non-traditional media - Planning and execution of media driven promotions - Management of client forecasts/P&Ls•… Show more • Management and development of various teams/staff for multiple clients across all Canadian offices (Toronto, Vancouver & Montreal)• Media planning and investment for both Canadian and US markets - Development of strategic direction - Presentation and sell through of strategy and overall plan details - Negotiation and execution of traditional and non-traditional media - Planning and execution of media driven promotions - Management of client forecasts/P&Ls• Development & execution of presentations for McDonalds national marketing forum to local franchisees • Client servicing – including client meetings and presentations, budget controls and revenueforecasting, client relationship development including internal business growth opportunities, research, liaison with accounting, media and administrative duties Show less