• Enhanced visitor turn-up at the event by defining and implementing the best plan to promote the event across the target market segment• Followed up with the vendors, designing team and sales team in rolling out activities and designing collaterals. Optimized costs and ensured compliance to budgetary allocations• Generated maximum sales inquiries through various marketing activities and interacted with existing clients for key deliverables• Developed content and monitored the production of all marketing collaterals.• Ensured seamless operations in coordination with the marketing executives, database executive, graphic designer, and interns• Liaised with vendors for managing onsite events and branding activitiesMajor Highlights• Generated awareness on the exhibition and secured maximum visitors at the show and exhibitor (sales)through various marketing activities• Secured record-breaking, 82% growth in visitor footfalls in Index Fairs 2018 compared to its previous edition in 2017 post joining the organization.• Accomplished over 14000 visitor footfalls during the first edition of Index Fairs in Delhi in 2019. Secured 32% growth in visitor footfalls in Index Fair 2019 compared to the previous edition in 2018 in Mumbai• Generated business worth approximately INR 60 Lakhs from conversions of inquiries through marketing activity in 2019• Successfully streamlined database of visitors and exhibitors leading to targeted marketing with tailored• Optimized costs by introducing better and cost-effective vendors for the printing of collaterals and visitor calling, compared to the previous vendors communication for each visitor/exhibitor category• Recruited a team of people to personally invite key buyers for the exhibition in 12 cities across India. Rolled out hosted buyer program for key buyersKey Projects• Index Fair Delhi (2-4 Aug 2019)• Index Fair Mumbai (1-4 May 2019)• Index Fair Mumbai (3-6 May 2018)

• Guided and interacted with the Client Acquisition Services (CAS) team, shared updated information about the show and resolved their queries in order to achieve targets• Attracted visitors to the exhibition and ensured number of visitors increases every year• Strategized marketing plans for each event, executed it accordingly and actively contributed to the growth of the project. Prepared post event analysis and marketing reports• Researched and prepared conference topics and agenda, identified and acquired international/national industry speakers• Drafted marketing budget for each event and ensured that all expenses fall under the planned budget• Created content and monitored the production of marketing techniques such as e-mails, SMSs, WhatsApp invites, social media posts, event brochures, magazine advertisements, leaflets, posters, flyers, direct mailers and OOH advertisements• Monitored competitors’ activities by attending their events, exhibitions and conferencesAccomplishments:• Successfully increased the foot fall of visitors upto 38% in 2016 compared to 2015 and 3 times in 2017 compared to the previous year• Effectively generated maximum registrations for the HPI Summit (Delhi, Nagpur and Kochi) through marketing activities in 2017• Succeeded in getting 28 exhibitor enquiries through marketing campaigns in 2016, out of which (40%) 11 got converted and generated considerable revenue Highlights• Introduced new ideas such as hosting awards for hospitals (H.P.I. and Hosmac Energy Efficient Hospital Awards 2017), hosted business seminars for exhibitors to present their products/services, conducted pre-arranged meetings for exhibitors with key buyers and organized single day road shows in three different cities (Delhi, Nagpur and Kochi)Projects:• 4th Hospital Planning and Infrastructure (H.P.I.) Exhibition and Summit – Mumbai (6-8 October, 2017)• Hospital Planning and Infrastructure (H.P.I.) Summit – Kochi (11 Aug, 2017), Nagpur (16 Jun, 2017)

Marketing & promotion of shows, brand building, editing & proofreading copy, preparing marketing campaign, etc.Accomplishments:• Succeeded in getting 28 exhibitor enquiries through marketing campaigns in 2016, out of which (40%) 11 got converted and generated considerable revenue • Productively got the support of 5 different associations and 14 national / international media partners for the event in 2016Projects:• 3rd Hospital Planning and Infrastructure (H.P.I.) Exhibition and Summit – Mumbai (6-8 October, 2016) and Hospital Planning and Infrastructure (H.P.I.) Summit New Delhi (17 March, 2017)

• Responsible for marketing and promotion of an event through different media• Collected and edited articles for the Trade Fair Times magazine also sold ad space for the magazine• Supervised shoots for Trade Fair TV• Coordinated with the developers for exhibition solutions portal (Exhibition Kart) and briefed the requirements also managed to take approvals for the required changes from the management• Convinced organizers to cover and broadcast their event on respective channels• Single point of contact for the complete information regarding the exhibition and event service

• Communicated with the clients and described their requirements to the respective departments• Updated clients about the project and further shared the video with client for the approval• Shared feedback regarding the project and made the required changes• Responsible to solve all queries of the clients by providing them complete satisfaction• Retained existing clients by constantly engaging with them

• Generated business for the company , arranged meetings and acquired stall fabrication projects• Handled customer inquiries, complaints and provided solutions • Retained existing clients by providing them with the best possible service• Met clients at exhibition and maintained good rapport with them• Gave presentations and maintained multiple projects at the same time