Senior Sales Supervisor
CurrentKey Responsibilities:• Driving revenue growth, managing SAR 100M+ in annual sales.• Leading dairy & frozen business across multiple channels modern trade, traditional trade, petro marts & wholesale; including national & local retail chains (e.g., Panda, Carrefour, Bindawood/Danube, Tamimi Market, UCS, SASCO, Az-Zawadah, Mehran).• Ensuring 100% execution of contractual agreements.• Implementation of promotional calendar along with pre & post analysis.• Channelizing outlets based on potential, profile, footfall, and preferences.• Recruiting, managing, and counseling sales teams to achieve KPIs (e.g., revenue targets, order compliance-CFR, call productivity, drop size, stock management, OSA, merchandising, carry over, outstanding stocks & waste management).• Managing customers, optimizing routes for van viability, and implementing RTM models.• Conducting analytical reporting and comparative analysis.• Overseeing S&D operations, credit, asset, and logistics management.• Focusing on shopper marketing through merchandising within and across categories.• Ensuring category share, shelf share, and shop share.• Participating in digital transformation and handling IT issues within sales function.• Ensuring execution aligns with contractual agreements and developing asset induction plans by analyzing freezer and chiller throughput for optimal asset utilization.• Utilizing budgets effectively, developing successors, and streamlining operations.Achievements:• Increased annual sales revenue by 20% over three years.• Expanded market share by 15% in dairy and ice cream.• Improved KPI achievement by 30% through team development.• Achieved a 30% reduction in payment collection time, enhancing cash flow and operational efficiency.• Reduced costs by 10% through effective asset management and route optimization.• Enhanced sales forecasting accuracy by 15% using digital tools like Microsoft Power BI.
