Faizan Mazhar Email & Phone Number

Los Angeles, CA, US

Los Angeles

Los Angeles, CA

San Francisco Bay Area

• Working with the sales team on the RFP by providing them inventory forecasting.
• Managing Ad operations this includes QA the creative and tags for web and mobile, reporting, campaign management, dealing with 3rd party tags, client technical support, act as a bridge between Adops, sales and product.
• Traffic and managing throughout the life cycle of campaign by generating regular detailed reporting on campaign performance and making optimizations.
• Providing weekly, monthly and quarterly data to the executives.
• Implementing key value targeting by teaming up with the product team.
• Identifying the technical issues and providing the solutions.

• Trafficking advertising campaigns through MediaMind and troubleshooting trafficking issues as needed.
• Quality assurance/quality control checks on assigned client campaigns to ensure they are running as contracted.
• Generating regular detailed reporting on campaign performance.
• Strategic analysis and insight on campaign delivery.
• Assisting with Lead generation/Lead nurturing programs across multiple channels, trafficking assets, analyzing results, distilling data from analytics and implement improvements.
• Providing customer service support and maintaining excellent working relationship with publishers, clients and internal team.

• Managing ongoing ad operations this includes inventory management, traffic management, regular reporting, analytics, QA and troubleshooting advertising creative files, third-party tags, and other site products
• Managed the Sites using Dart for Publishers and the site ad architecture ( via zones, zone groups and keyword categorizations)
• Forecasting inventory availability and employing statistical analysis as needed
• Management of Campaigns going live and process management thru JIRA
• Support the internal ad operations team with all technical aspects related to campaigns and ads management.
• 3rd party reporting including verification, validation, auditing, running and monitoring reports.

• Analyze current and historical online ad delivery, ad traffic and site profile reports for vendors
• Understand the relationship between advertising inventory monetization strategies and system implementation; pro-actively account for strategy and system developments.
• Forecast inventory availability, employing statistical analysis as needed; Develop and maintain dashboard reporting for volume, pricing ad product composition and sell-through for business partners such as Sales.
• Identifying, tracking managing and resolving project Technical issues.
• Designing and maintaining technical and project documentation (BRD’s and FRD’s).
• Identifying, managing and mitigating project risk.

• Reviewed business and technical requirements with business and Dev Project Managers.
• Prepared the test plan with QA lead and QA Project Manager
• Created detailed test cases from the BRD’s and FRD’s.
• Communicated with business owners for the test case approval
• Updated the test cases according to the feedback provided by the business owners
• Executed the Test cases and Reported Defects in to Bug tracking tool

I was actively involved in the implementation of large scale business solutions for local and international clients. My responsibilities included RDBMS design and implementation, architectural analysis, Design and implementation of multi-tier applications. Created and executed test casesI was also exposed to concurrent processes like Extreme Programming.

Masters, Engineering Management

Bachelor, Computer Science (Honors)