Faizan Mazhar Email & Phone Number

Los Angeles, Ca, Us

Los Angeles

Los Angeles, Ca

San Francisco Bay Area

• Working with the sales team on the RFP by providing them inventory forecasting.• Managing Ad operations this includes QA the creative and tags for web and mobile, reporting, campaign management, dealing with 3rd party tags, client technical support, act as a bridge between Adops, sales and product team.• Traffic and managing throughout the life cycle of campaign by generating regular detailed reporting on campaign performance and making optimizations.• Providing weekly, monthly and quarterly data to the executives.• Implementing key value targeting by teaming up with the product team.• Identifying the technical issues and providing the solutions.• Working collaboratively with account mangers to recommend modifications and optimizations to the clients.• Automating the system by using third party tools.• Assisting the finance department by pulling monthly revenue reports.• Making sure that the projects and campaigns meet the dead lines.

• Trafficking advertising campaigns through MediaMind and troubleshooting trafficking issues as needed.• Quality assurance/quality control checks on assigned client campaigns to ensure they are running as contracted.• Generating regular detailed reporting on campaign performance.• Strategic analysis and insight on campaign delivery.• Assisting with Lead generation/Lead nurturing programs across multiple channels, trafficking assets, analyzing results, distilling data from analytics and implement improvements.• Providing customer service support and maintaining excellent working relationship with publishers, clients and internal team.• Working collaboratively with the media teams to recommend modifications and optimizations.• Reviewing assigned proposed contracts for integrity and cross reference with proposals generated by the media teams.• Regularly monitoring and reconcile assigned campaigns across delivery, financial and third party ad serving systems.• Making sure that the campaign is on schedule and according to the contract.• Evaluating the current company process, Designing and implementing the new automated system by integrating all the platforms used within the company and by the publishers and clients.

• Managing ongoing ad operations this includes inventory management, traffic management, regular reporting, analytics, QA and troubleshooting advertising creative files, third-party tags, and other site products• Managed the Sites using Dart for Publishers and the site ad architecture ( via zones, zone groups and keyword categorizations) • Forecasting inventory availability and employing statistical analysis as needed• Management of Campaigns going live and process management thru JIRA• Support the internal ad operations team with all technical aspects related to campaigns and ads management.• 3rd party reporting including verification, validation, auditing, running and monitoring reports.• Identifying, tracking managing and resolving trafficking issues.

•Analyze current and historical online ad delivery, ad traffic and site profile reports for vendors •Understand the relationship between advertising inventory monetization strategies and system implementation; pro-actively account for strategy and system developments.•Forecast inventory availability, employing statistical analysis as needed; Develop and maintain dashboard reporting for volume, pricing ad product composition and sell-through for business partners such as Sales Management, Product, Marketing, Sales Finance and Ad Operations.•Identifying, tracking managing and resolving project Technical issues.•Designing and maintaining technical and project documentation (BRD’s and FRD’s).•Identifying, managing and mitigating project risk.•Proactively managing scope to ensure that only what was agreed to is delivered, unless changes are approved through scope management.•Managing the overall schedule to ensure work is assigned and completed on time and within budget following scrum methodology

• Reviewed business and technical requirements with business and Dev Project Managers.• Prepared the test plan with QA lead and QA Project Manager• Created detailed test cases from the BRD’s and FRD’s.• Communicated with business owners for the test case approval• Updated the test cases according to the feedback provided by the business owners• Executed the Test cases and Reported Defects in to Bug tracking tool• Performed Functional, Integration and Regression testing• Performed platform testing • Performed backend and front-end testing to validate the partial order Fulfillment, Discount, Shipping charges, location, Tax, status and emails.• Manipulate the Data for testing purpose• Created a tracking log for daily testing efforts• Organized status and defect review meetings • Performed browser compatibility testing• Performed integration testing with third Party • Created and executed SQL statements against Oracle database. • Performed negative and end to end testing • Executed SQL Statement to gather test data from tables• Responsible to report defects and enhancement issue• Provided daily Status report to QA Lead for High priority issues.• Coordinated with developers and PM to resolve critical issues and show stoppers immediately.• Provided useful information to CSR (customer service rep) team for work around issues.• Set up daily Defect review meetings with Dev and Business owners • Detailed weekly status reports to QA lead, Manager and Project Manager.

I was actively involved in the implementation of large scale business solutions for local and international clients. My responsibilities included RDBMS design and implementation, architectural analysis, Design and implementation of multi-tier applications. Created and executed test casesI was also exposed to concurrent processes like Extreme Programming and Spiral Model along with valuable experience in C++, .Net, Java, XML and various other frameworks and technologies

Masters, Engineering Management

Bachelor, Computer Science (Honors)