THE MVMNT is a company at the intersection of music & culture. Founded by Sez on the Beat & Faizan Khan, it spans a record label, talent management vertical, artist accelerator and cultural agency. The team has released catalogue featuring top Indian artists like IKKA, Seedhe Maut, Zaeden, RAGA, Sez on the Beat, Anumita Nadesan, MC Altaf, Abhijay Sharma, Panther, Yashraj, DAKAIT and more. The company has also explored opportunities at the intersection of music & gaming - releasing India's biggest gaming related song called 'Game On', which as of 2024 hit 98 million views on YouTube, and 57 million on Spotify. The song was a strategic collaboration between India's biggest Gaming Influencer Ujjwal aka Techno Gamerz & Sez on the Beat. The team was responsible for end-to-end development of the song from a&r to the release.Sez on the Beat is a music producer & record executive from India. He is widely acknowledged as the man behind the sound of Indian hip-hop. Sez has produced some of India's biggest hits, and worked with artists such as Diljit Dosanjh, DIVINE, Badshah, Ritviz, Naezy, Ikka, Zaeden, Seedhe Maut, Prabh Deep, and more.

Talent Management: Maati Baani, Aavrutti, Zila Khan.

A&R + Digital Strategy

• Booked a musical roster for the festival which included artists from India & Europe.• Developed programming for the Music Panel discussions.• Handled logistical requirements for artists.

* Helped conceptualize and organize ProjectNextUp's annual touchstone event HERoes in Spain.* Secured partnerships.* Helped develop content for programming.Speaker Line-Up: Alyssa Castiglia (A&R Manager, Island Records)Dorothy Hui (VP, Sony Music Entertainment UK)Fruzsina Szép (Director, Lollapalooza Berlin)Michelle Stoddart (SVP Global Creative Synchronisation, Kobalt Music Group)Celia Carrillo (Director of Marketing, Live Nation)Katina Bynum (SVP, Young Money/Cash Money Records)Christiane Kinney (Entertainment Attorney, LeClairRyan)Traci Adams (SVP Promotion, Epic Records)Gurj Bassi (Industry Relations Director, Pandora)Tatia Adams Fox (Founder, New School of Etiquette)Taylor Trudon (Editor, MTV News)Tess Taylor (President, NARIP)

Department: Marketing* Created a detailed marketing strategy docket for Pledge Music.* Conducted market research.* Identified key potential partners in emerging markets.

Department: Creative Strategy & Alliances.The Viral Fever is one of the most influential Youth Entertainment brands in India, and is also the leading Internet television network with the largest subscriber base. * Designed Marketing Campaigns for Content* Secured Partnership Deals for Content* Projects that I worked on: Permanent Roommates, Pitchers, Barely Speaking with Arnub - Shah Rukh Khan, Barley Speaking with Arnub - Ranveer Sings/Parineeti Chopra, The Making Of... 'An Indian Arthouse Film' (Spaceship of Pretentious) etc.

Produced a for-purpose video series that aims to re-connect Millennials and Teens to Indian Classical & Folk Music and Culture. Indian Classical & Folk music has always been an integral part of the socio-cultural fabric of our country. With a burgeoning young populace there is a need to re-connect the youth with classical music.For the Beta launch, we released a digital video campaign with minimal investment. We presented songs that combined Indian Classical & Folk Music with other genres currently popular with the younger demographic such as Beat-boxing, Electronic, Flamenco, Rock etc. The campaign generated a lot of interest in the media, & from industry stalwarts such as actor Anupam Kher, who publicly endorsed it.

Department: Integrated Network SolutionsWork Profile: Innovations & Client Solutions* Created Sponsorship Decks & Supported Marketing Campaigns* Music & Entertainment Properties that I worked on: VH1 Supersonic, MTV Xtreme, VH1 Emerge, MTV VMAI, Nickelodeon Kids Choice Awards, Comedy Central Chuckle Festival, MTV Bollyland.* Films that I worked on: Queen, Madras Cafe, Boss.

Account: GlaxoSmithKline (GSK)Work Profile:* Analyzing Trends.* Consumer Insight Generation.* Market Research.

Department: Marketing & PromotionsWork Profile:* Supported Google's Marketing department in driving campaigns targeting college students. * Completed a Research Paper on Google products and their perception in the younger demographic.* Was invited to visit Google’s head office in India.