Faiza Zia Email & Phone Number

Marlborough, Massachusetts, United States

Boston, Massachusetts, United States

• Category lead for the Bath & Bowl, Household Tools and Dusting categories at Bradshaw Home
• Developed the category strategy and 5 year product roads for each of the categories managed. Lead the execution of the plans to achieve set goals.
• Partnered with Sales & Channel teams to analyze the sales data (POS & Syndicated data) of key retailers and recommend mutually beneficial, data driven assortment changes that support the company’s category strategy.
• Analyzed the market and syndicated market data (IRI) to identify gaps in the current product line and lead the product development of key SKUs that would facilitate market share gain.
• Analyzed and rationalized product lines to ensure each SKU is profitable and has a ‘reason to be’ and is accurately positioned in the market to facilitate share gain.
• Collaborated with cross functional teams to develop and launch product into the marketplace including, sell in materials, packaging, ecommerce content.

Hudson, Massachesetts

• Primary Product Management resource for the cleaning tools product line across all categories offered under licensed brands (Clorox, Mr. Clean and Liquid Plumr)
• Assisted Senior Marketing Director during key retailer annual business review meetings; including sales data analysis to suggest data driven assortment changes and development of sell in materials.
• Lead the redesign project of the Mr. Clean line exclusive to the Dollar class of trade; closely collaborating with product design team to ensure functional and aesthetic design within the pricing parameter of the.
• Lead various value engineering projects; redesign project to improve product profitability while maintain functionality and aesthetic appeal.
• Lead the complete packaging redesign of the Clorox product line.
• Conducted multiple consumer research surveys to validate and support various marketing decisions; product claims, feature benefit relevancy, packaging direction, product design direction etc

Hudson, Massachusetts

• Primary Product Management resource for the cleaning tools business in the Dollar class of trade
• Worked closely with the Channel Team to drive customer support and account planning.
• Developed product sell-in materials for annual review meetings.
• Liaised with manufacturers in China to quote products in-line with the products specification while staying within the pricing parameters of the Dollar Channel
• Assisted the Senior Director of Marketing in collaborating with the Product Design Team in the product design and development process on various projects.
• Project managed the redesign of the Mr. Clean cleaning tools line and worked closely with Supply Chain to ensure a smooth transition of product supply from old design to new.

Karachi, Pakistan

• Tapal Tea is the leading tea company in Pakistan with 7 brands under its umbrella. It is home to the Market Leader - Tapal DanedarBrand: Tapal Danedar – National Market Leader (Annual Est. Vol. 14,600 Tons)Achievements.
• Achieved 14,566 Ton sales volume (7% growth) in FY ending June 2015- highest volume base for the brand in a decade
• Developed and executed data driven marketing strategies to achieve overall brand objectives, based on identified trends and opportunities during regular sales volume, retail audit (AC Neilson), brand health tracker.
• Assisted in developing brand budgets - primarily responsible for budget tracking and recommendation of controls
• Developed the annual marketing calendar and workflows of key marketing projects and milestones across business units and maintained coordination to ensure timely execution
• Assisted in the planning & execution of 3 effective and lauded, integrated campaigns

Karachi, Pakistan

• Brand: Tapal DanedarAchievements & Responsibilities:
• Led the packaging revamp project, with close inter-departmental and creative agency coordination
• Assisted in the planning and execution of a holistic re-positioning and image transformation campaign of the brand.
• Supervised the in-store category development and shelving initiatives in the absence of a trade marketing / category management department
• Developed, executed and monitored experiential marketing strategies in collaboration with internal and external marketing partners, which included; sampling strategies, annual brand activation plan (6-7 weeks long).
• Partnered with the R&D and Quality Assurance Department in actualizing packaging and product innovations

Karachi, Pakistan

• Brand Portfolio: Tapal Mezban: Leading Dust Tea Brand of Pakistan (Annual Est. Vol. 11,000 Tons) Tapal Chenak: Leading Dust Tea Brand in the Value-Segment of Pakistan (Annual est. Vol 2,600 Tons)Achievements &.
• Managed the brand in the absence of a creative agency and worked with the Group Brand Manager in the replacement process (IAL Saatchi & Saatchi)
• Assisted in development and execution of annual brand plans
• Planned and executed the revival and re-positioning campaigns of both Mezban and Chenak
• Lead the execution of the pack redemption consumer promotion of Mezban; managing the distribution of 1,300 prizes out of over 800,000 entries
• Analyzed internal sales data to develop and execute BTL strategies in coordination with internal BTL team

Karachi, Pakistan

• Assisted in the re-launch project of the company website; including layout determination and content development
• Assisted in executing various BTL activities and deployment of POSM for Tapal Green Tea
• Responsibilities shifted to assisting the Group Brand Manager in tasks regarding Mezban & Chenak in Oct 2012

Master Of Business Administration (Mba), Marketing

Bachelor Of Business Administration (Bba), Marketing And Finance

Gce O & A Levels, Business Studies, Economics, Mathematics