Creative Content Manager
CurrentAs Creative Content Manager at Emperikal, I led content strategy and execution, driving brand visibility and audience engagement across multiple platforms. I oversaw the creative direction of campaigns, ensuring alignment with client goals and market trends. By collaborating with cross-functional teams, I managed end-to-end content creation, from ideation to delivery, optimizing performance through data-driven insights. I delivered impactful results for clients like PNB, Sunway College, Amway, Trueness, Cagamas, Bank Negara, FortyTwo, and more. This role sharpened my leadership, storytelling, and analytical skills in a fast-paced digital environment.