Faizullah Jawad Syed Email & Phone Number

Karachi, Pk

Karāchi, Sindh, Pakistan

With the aim of introducing herbal, healthier, and cost-effective products, we introduced over 25 new items across various categories including medicines, cosmetics, beverages, and baby care within a span of 3 years.In our commitment to extending healthcare services to all parts of the country, we expanded the network of Hamdard Matabs (clinics) to urban and rural areas of Pakistan.Furthermore, we inaugurated the first Regimental Therapeutic Center in Karachi, providing comprehensive healthcare services including outpatient services, Hijama therapy, and physiotherapy, all conveniently housed under one roof.

Karachi Division, Pakistan

Spearheaded pricing strategy for 400+ brands through a cross-functional team featuring DRAP Regulatory/Legal, R&D, Quality Control, SCM and Production Operations departments.

Karachi, Pakistan

As Head of Sales (Pakistani & Export market), responsible for:• Collaborating with direct reports to create effective development plans.• Implementing portfolio representation and streamlining territories for cost reduction and improved efficiency.• Developing sales strategies to achieve targets.• Managing key distributor network, guiding the team in executing relationship-building strategies to support sales targets.• Creating and implementing annual exports sales plans to ensure target achievement.• Analyzing competitor information and aligning marketing with DRAP policies.Key Accomplishments:• Strategically replaced the traditional wholesaler structure with an efficient distribution network, resulting in a 5% growth in Rooh Afza export market.• Attained remarkable increases in sales within the medicine and FMCG sectors during the periods of 2017-2018, 2018-2019, and 2019-2020, demonstrating growth each year.

Karachi, Pakistan

Crafted a comprehensive strategy to overhaul the distribution approach, successfully gaining buy-in from all stakeholders, which resulted in a remarkable 27% increase in retail penetration and an 11% reduction in selling costs.Diligently steered strategic sales initiatives to align with business goals, leading to a notable 15.4% growth in volume metric sales of Rooh Afza compared to the previous year. Within just 8 months of assuming additional responsibilities as Head of Sales, achieved the highest sales of Rooh Afza in Hamdard's history during the 2016-17 period.Amid the challenges posed by the Covid-19 pandemic in 2020, maintained sales levels of medicines and Rooh Afza at par with the previous year.From 2016-17 to 2020-21, accomplished a significant 49% increase in net sales of medicines.

Karāchi, Sindh, Pakistan

Launched 5 new brands and several brand extensions to create new revenue streams for the organization, based on in depth market research.Pioneered marketing operations by developing short-term and long-term marketing plans, strategies and promotions, designing budgets for marketing and communication programs; regularly monitoring progress while ensuring adherence to company policies and evaluating performance. Facilitating procurement team with selection of packing material to cater needs of challenging consumer markets and global price hikes; saving the organization over 10 million PKR annually.Led the cross functional team for SAP implementation, planning & execution of systems as per DRAP requirements, achieving the cut-off deadline comfortably.

Karachi, Pakistan

Reporting directly to the General Manager–Marketing & Sales, I led the execution of marketing strategies across Pakistan. Identified opportunities and proposed ideas & improvements in retail displays and marketing strategies Successfully led pre-launch, launch and re-launch of various product designs while coordinating changes with designers; assisted retailers in defining Key Selling Points (KSPs) and how to pitch them

Karachi, Pakistan

- Diligently performed responsibilities focusing brand and sales management of over the counter (OTC) and consumer products; reported directly to head of sales - Introduced new products and packaging sizes, launched and re-launched new products Aggressively pursued new marketing strategies while evaluating marketing promotional plans and BTL activitiesMajor Achievements:~ Successfully launched Rooh Afza Thandi Methi Recipe program during Ramadan – 2006 that resulted in 50% increase in sales of Rooh Afza as compared to previous year~ Introduced new packaging size of 3-litre bottle that supported business by increasing sales by 30% in 2004~ Launched Miswak Toothpaste~ Developed and executed a new trade policy that was beneficial to Hamdard Sales Department in recovering bad debts which accounted for half of the total revenue in Punjab and KPK markets within a year; converted current sales into cash & advance cash sales~ Re-launched Safi–Blood Purifier in year 2003 with customer focused marketing plans which increased sales of Safi by 191%~ Received Rooh Afza Export Trophy FPCCI Award from President of Pakistan in 2006~ Introduced ‘first-ever’ BTL activity in girls’ colleges for Safi & Kiosk activity in Karachi

Islamabad

- Prolifically led sales team while supervising entire sales territory from Gujrat to Attock along with covering G.T Road area, Azad Kashmir Valley, Mansehra and Abbottabad. - Reported to Head of Sales for all progress Key Achievements: ~ Received promotion as Zonal Manager after rendering effective services as 'Product Manager'~ Achieved 20% increase in sales as per given targets for the fiscal year 2000-2001

Karachi, Pakistan

Worked at Head Office KarachiReported to Sales Promotion Manager with enthusiasm to learn about the actual world of marketing and sales. During prohibition period gained familiarity with the marketing and sales system of Hamdard and gave my input and efforts to maximize the productivity of marketing & sales division. Key Achievement: ~ Launched Rooh Afza in 1500 ml Bottle

Mba, Marketing

Bachelor Of Commerce - B. Com, Business/Commerce, General, 2Nd Division

Board Of Intermediate Education Karachi, Pre-Engineering

Matriculation, Science, Grade - A