WITH OVER 24 YEARS OF EXPERIENCE, I am a forward-thinking and self-motivated strategic marketing professional. I have a strong track record of planning and executing initiatives to achieve long-term business goals, as well as driving short-term business growth through effective management of marketing and sales resources, distribution, and customer-focused product development based on market research.In my career, I have taken on diverse roles, including Product Manager, Zonal Sales Manager, Head of Marketing, Head of Sales, and Head of Operations & Business Development. Throughout this journey, I have played a key role in developing a strong portfolio of 400+ brands, including 5 major brands that have become synonymous with Pakistan's identity globally. As a member of the strategic management committee, I have been responsible for opportunity mapping, business development, and strategic marketing for the past decade.KEY ACCOMPLISHMENTS:Successfully launched over twenty new FMCG and Herbal supplement/medicinal products within two years.Attained remarkable increases in sales within the medicine and FMCG sectors during the periods of 2017-2018, 2018-2019, and 2019-2020, demonstrating growth each year.Established strategic partnerships with Engro Foods and Coca Cola Pakistan to launch co-branded products.Led the identification and execution of new product development opportunities through market research and collaboration with cross-functional teams.MY CORE COMPETENCIES include Marketing & Sales Strategy, Brand Equity Management, Execution with Limited Budgets, Maximizing ROI on Marketing Investment, Integrated Brand Communication, Trade Marketing & Sales Analysis, Problem Solving, Business Communication Skills, and Managing P&L.