Fajar Parvez Email & Phone Number

- Managed diverse library events: Tea Fest (2,000+ attendees), Job Fair (500+ applicants), and OBOM 2023 (500 tickets sold)- Oversaw comprehensive brand management: created print materials, signage, and thematic wraps installation- Spearheaded indigenous initiatives: Storywalk, medicinal garden, indigenous language signage- Implemented effective email.

Ontario, Canada

- Develop and implement marketing strategies to promote Naseeha's services- Manage the Naseeha's website, ensuring it is up-to-date, visually appealing, and user-friendly- Create and curate social media content to engage with the target audience and increase brand awareness- Coordinate email marketing campaigns, including drafting email copy and designing.

Karāchi, Sindh, Pakistan

• Grew and managed an online community of 6mn users through Hootsuite with a response time of less than 3 hours across platforms (Instagram, Facebook, Twitter, Linkedin)
• Executed creative copywriting for hero social media campaigns in line with the brand’s tone of voice
• Planned, edited and published content regularly for meaningful connections with the target audience
• Engaged in social listening and sentiment analysis on the most talked-about topics to direct content strategy accordingly
• Advocated the brand by proactively engaging with social media followers through memes and viral marketing tactics
• Mitigated negative sentiment on critical cases through PR crisis handling and online reputation management techniques

Karāchi, Sindh, Pakistan

• Positioned the brand as a thought-leader in the white-hat linkbuilding niche by writing original & well-researched content
• Used Ahrefs to conduct keyword research for SEO friendly blogs and video scripts with high searchability and readability
• Performed on-page SEO through headings, meta-descriptions, image alt-texts, internal-linking etc. on all content pieces
• Created an editorial calendar based on the topics researched through Ahrefs
• Executed storytelling techniques to develop case studies for the brand based on its achievements with previous clients
• Created and assisted with setting up Email Marketing campaigns on Intercom

Karachi

• Engaged with the audience through customized replies in line with the brand’s identity and kept response times under 3 hours on all social media platforms (Facebook, Twitter, Linkedin, App store)
• Achieved more than 95% CSAT score on all social assets
• Engaged in social media content calendar for captain pages (text and design)
• Managed online reputation of the brand and PR crisis situations using a two-pronged approach of being transparent and empathetic
• Expedited and resolved experience related issues of customers by engaging with the relevant business units
• Shared monthly reports highlighting key customer insights and sentiment analysis

Karachi

• Planned, executed and measured marketing campaigns to promote products and drive conversions
• Ran paid social and search campaigns to achieve highest sales for the brand (more than CAD 33K in online sales)
• Integrated Facebook pixel and Google tags for conversion tracking
• Segmented users and ran email marketing campaigns using Mailchimp
• Collaborated with influencers and Fashion magazines using digital PR to build positive consumer sentiment
• Conducted BTL activations in malls for various campaigns

• Managed an account portfolio of CAD 100K for clients in the CPG, Telecom, Fashion and E-commerce segments
• Established strong relationships with clients to meet their short-term and long-term needs and increase account value
• Engaged in the creative ideation and design process for always-on posts and special campaigns
• Executed social Listening for Royal FrieslandCampina through Brandwatch to identify and manage PR crises
• Led community Management on all assets through developed FAQs and customized replies
• Executed project management skills for optimum utilization of the paid media budgets based on campaign objectives

Karachi, Pakistan

• Prepared an informative digital iPad campaign for product e-detailing for the Medical Reps.
• Liaison with a creative agency to prepare a Flash game of Traxon to increase its noise level
• Ideated the concept and developed content for GSK’s Annual Table Calendars 2017
• Engaged with various departments of GSK for a Pre-Audit & Assurance project

Karachi, Pakistan

Worked at Logicose, a Content and Internet Marketing Company, as a Creative Copywriter, Executive. The purpose of this position was to cater to business-specific needs of international clients and customers by generating traffic on various online platforms through engaging marketing and promotional techniques.

Karachi, Pakistan

Was engaged in a six-week internship for a Higher Education Commission (HEC) project related to National Accreditation Council for Teacher Educators (NACTE) for The Institute of Business Management.

Master Of Business Administration - Mba, Marketing

Bachelor’S Degree, Marketing

Activities and Societies: Organized an HR conference Organized a Health CampResearch Work and Projects: 1. Brand Management: Brand.

Higher Secondary Certificate, Commerce, A

Activities and Societies: College Prefect

Secondary School Certificate, Computer Science, A

Activities and Societies: Won 1st prize in an Inter-school debate competition Host of School Annual Function

Primary Schooling