Fakhira Mukhtar Email & Phone Number

Kuala Lumpur, My

Lead Social Media Marketing (Facebook, Instagram, YouTube, LinkedIn, TikTok) : - Initiated and led the revamp of marketing strategy in 2023 that generated a 55% year-on-year (YoY) increase of followers on IG (24k to 37k) and 13% YoY increase on FB ( 247k - 280k).- Initiated and executed digital media strategy across five digital platforms that led to an increase of 116% from 2022 to 2023 in website traffic, with 50% of the traffic coming from social media and a reduction of bounce rate of 11% from 2022 to 2023.- Supervised marketing and creative teams to maintain SDP brand voice while being relevant to the current users and customers, which led to a 50% increase in the conversation of SDP on the digital media platform. - Developed Annual Brand Plan for Sime Darby Property digital platforms with 3-5 years strategies for Sime Darby Property.- Lead total digital strategy for Sime Darby Property and subsidiaries and manage digital platforms in terms of daily postings, campaign contest, consumer’s complaint and enquiries on all digital platforms.- Analyzed data on competitors' performance, providing regular reports and insights to internal and external stakeholders to provide benchmarking for SDP marketing strategy. - Manages operational matters which includes communication between external agencies and internal stakeholders in aligning priorities of projects and deliverables.- Manage Digital Marketing budget and planning for 1-5 years plans.

- Develop, implement and manage social media content, coordinate and monitor the performance of social media channels inclusive of Facebook, Instagram, and Youtube. - Monitor, track, analyse and report on performance on social media platforms using SalesForce to ensure engagement rates are above industry bennchmark - Develop, launch and manage new competitions and campaigns to promote and increase engagement and sales- Lead digital ads planning, conduct descriptive and quantitative analysis reporting for Sime Darby Property's townships in several locations across Malaysia- Effectively plan, execute and measure the use of digital marketing programs. - Create integrated marketing campaigns that drive qualified leads and revenue across all township.- Collaborate with other team members on projects to improve effectiveness for tracking and optimizing campaigns.- End to end design and execution of digital marketing campaigns and supporting activities- Work with internal and external agencies to create and manage online campaigns, including online and pay-per-click advertising.

Kuala Lumpur

Joined KWAP as one of KWAP Young Talent Programme and are now permanently placed in Corporate Strategy & Performance Department, in Value Added Opportunities.- Plan, develop, execute & lead corporate events as well as outreach initiatives to create positive awareness & brand image - Identify & seek new opportunities for MyPesara partnerships including Celcom, BP Healthcare and Maxis- Develop and maintain effective relationships with both internal and external stakeholders- Carry out due diligence, monitor, record & manage the disbursements of payment and sponsorships -Propose, plan resources & manage vendors, various stakeholder segments inclusive of ministries in the implementation of corporate events - Plan, lead and organize the “Karnival Rasa Sayang 2019” engagement session with over 7,000 visitor-Plan and initiate ideas for corporate companies and partners on sponsorship, successfully secure over RM100,000 in monetary and in-kind sponsorships.- Track, analyse and monitor monthly CRM analysis and summary preparation for senior management Conceptualise theme, direction, manage and edit video for online engagement programs

London, United Kingdom

- Provide the perfect service experience for every customer.- Ensure the guest feels important and welcome in the restaurant.- Ensure hot food is hot and cold food is cold.- Adhere to timing standards for products and services.- Looks for ways to consolidate service and increase table turns.- Present menu, answer questions and make suggestions regarding food and beverage.- Manage the cash machine and end of day revenue reconciliation and applicable paperwork.

London, United Kingdom

- Evaluated market trends and recommended changes to marketing and business development strategies based on analysis and feedback.- Delivered assistance in the development and implementation of Idea East’s client’s marketing plans namely Firezza, Christ Church Spitafields, and Plexal.KEY PROJECTS:Firezza Marketing- Participated in the development of brand according to business strategy. Spearheaded all the company’s social media platform (Facebook and Instagram) and implemented creative marketing strategies.- Successfully improved 34% of Facebook interaction for one of our biggest client and created social media content, including advertisement that promotes brand awareness and sustainability.- Formed constant stream of new content for audience interaction through timeline and scheduled content while examining and modifying schedules to optimise visits.CCSPITS- Led and copy write social media accounts for clients, including CCSPITS for three consecutive months.- Directed all areas of content generation and production across all media platforms as well as collaborated with the graphic design team to produce promotional design posters.PLEXAL: TECHNOLOGY INNOVATION CENTRE- Presented new advertising ideas to engage more customers to use Plexal Co-working Space.- Enhanced Plexal’s overall appearance at public spaces by creating motivational environment design ideas.

Selangor, Malaysia

- Liaised with social media manager to create and implement social media campaigns. Delivered effective support to sales and marketing team in online and live events.- Developed social media project by co-operating with social media influencers to boost sales, increasing online sales by 25%.

Kuala Lumpur, Malaysia

- Initiated new ideas to enhance sales, which included online marketing and paid sponsorship on social media for products that increased sales by 6%.- Arranged stall at the biggest Eid Festival in June, augmenting sale by 30%. Examined and controlled inventory delivered from suppliers and sent to the warehouse.

Bachelor’S Degree, Business And Management, 2:1

Activities and Societies: Queen Mary Business and Management society, Queen Mary Malaysian Society, Netball TeamFirst Year: - Quantitative.

Foundation, Business Studies, 72% Overall

High School, Accounting And Economics, A'S

Activities and Societies: Young Entrepreneurship Club, Athletic Club, Netball TeamPresident of Young Entrepreneurship Club in 2012 where I.