Federico Amprimo work email
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I am a senior executive with strong experience leading people and using data, advanced analytics and technology as catalysts to innovate and digitally transform companies. I have more than 20 years of experience, as general manager and director of business units, launching new businesses and products, as well as leading multifunctional and geographically distributed teams in the services, finance and technology industries in several Latin American countries and the U.S.I am a teacher on digital transformation and data, in the executive education and in-house training programs at the University of Lima, UTEC, UCAL and Pacifico Business School. Previously, I taught about key indicators and decision making in the digital marketing management program at Pacifico Business School, and about strategic management in the digital economy and business plan in the MBA-IT program of the University of Lima.I have an MBA from the University of California, Berkeley and a degree in Systems Engineering from the University of Lima. I know about Python, SQL, Java, Objective-C, Swift and VBA. I am certified in SCRUM and have been facilitating sessions with agile teams in the use of methodologies such as Design Thinking and Lean Startup.I was a South American rowing champion, awarded with the Peruvian Sports Laurels. I am a history fan and have been a technology enthusiast since I was 9 years old when I discovered my passion for programming and the potential it has to positively impact people.
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Sales Director, Latin AmericaIdcPeru -
Sales Director, Custom Solutions, Latin AmericaIdc Jul 2022 - PresentLima, PerúHelping the technology providers ecosystem and digital players to plan, market, and sell their technology solutions and achieve their business goals. -
Profesor De Gestión Estratégica De La TecnologíaPacífico Business School Oct 2021 - PresentProfesor a tiempo parcial del curso de Aplicaciones de Transformación Digital, Tecnología e Innovación a las Empresas del Programa de Alta Dirección CTO Excelencia en la Gestión Estratégica de la Tecnología -
Professor On Digital TransformationUniversity Of Lima Nov 2019 - PresentLima, PeruPart-time professor of the business models course, of the specialized competency program (PEC) Direction in Digital Transformation. -
Professor On Digital Transformation And Innovation In OrganizationsNew Horizons Perú May 2020 - Jun 2022PerúProfessor of the Specialization Program in Digital Transformation and Innovation in Organizations. Live online course. -
Ceo & Co-FounderBriu Lab Mar 2019 - Jun 2022PeruHelping organizations from various industries to monetize their data, from strategy to the implementation of end-to-end analytical solutions, as well as to re-imagine the role they should have in the digital era, defining a north that guides their efforts of identification, transformation and use of their information. -
Senior AssociateAmbidextro Feb 2019 - Jun 2022PeruHelping agile teams from B2B and B2C companies, to think and execute differently to solve business challenges, using Design Thinking and Lean Startup. -
Professor On Digital TransformationUtec - Universidad De Ingeniería Y Tecnología Oct 2019 - May 2022PerúPart-time professor for the data and automation course of the Advanced Program in Digital Transformation Strategy, and the related in-house training programs. -
DirectorSugo Jun 2019 - Nov 2019PeruExternal director and business advisor for the launch of Sugo, an emerging company that promotes sustainable consumption in Latin America. -
Professor On Digital TransformationPacífico Business School Aug 2019 - Sep 2019Lima, PeruPart-time professor of the agile services and products creation course (Lean Startup methodology), in the Digital Transformation executive education program. -
Professor On Digital MarketingPacífico Business School Jan 2016 - Aug 2019Lima Province, PeruPart-time professor in the Digital Marketing executive education program:- Evaluation with Digital and Financial Indicators (2019)- Evaluation and Decision Making (2016 - 2019) -
Marketing Director, Peru, Ecuador & Central AmericaEquifax Jul 2016 - Nov 2018Peru, Ecuador, Costa Rica, El Salvador, Honduras- Responsible for co-creating analytic solutions with partners, such as Arellano Marketing, looking for data monetization opportunities.- Led product management team in charge of New Product Innovation (NPI) process focused on innovating through unique data, analytics, technology, and industry expertise.- Led Growth Playbook process that defines company’s three year strategic vision.- Directed demand generation efforts, aligned with sales team, to drive revenues (B2B). Manage e-commerce site focused on consumers (B2C).- Responsible for the pricing strategy, as well as all branding, communications and PR efforts.- Supported marketing efforts in El Salvador, Honduras and Costa Rica. -
Marketing Director, Latin AmericaIdc Sep 2012 - Jun 2016Mexico, Brasil, Argentina, Chile, Peru- Responsible for the strategic direction of marketing efforts in Latin America. Led marketing team to increase IDC's awareness and client loyalty through digital campaigns.- Keynote speaker on digital innovation in conferences in Mexico, Brazil, Argentina, Chile and Peru.- Launched and managed unique program in Latin America focused on sales and marketing best practices in the digital era, involving 600+ sales and marketing executives in the region.- Ran sales campaigns in sync with sales team to achieve IDC's booking targets in Latin America. -
Director, Imp Business Unit, Latin AmericaIdc Mar 2011 - Jun 2016Mexico, Brazil, Argentina, Chile, Peru- Launched new business unit in Latin America focused on running thought leadership marketing campaigns around digital transformation and disruptive technology concepts and trends.- Envisioned and launched new service designed to boost sales effectiveness in the digital age, reaching 1K+ sales executives in Brazil, Mexico and Chile. - Led conferences team to deliver industry and custom events around latest business and technology trends in Brazil, Mexico, Colombia, Chile, Argentina and Peru.- Sold and managed content marketing campaigns aimed at generating leads and increasing brand awareness, for clients such as Microsoft, Cisco and IBM.- Led IDC internal product-development process focused on launching new products and services to generate incremental revenue for the region. -
General Manager, Southern ConeIdc Oct 2007 - Feb 2011Argentina, Chile, Peru- Led multi-country region with a staff of 25+ managers, sales executives, and analysts to successfully deliver IDC products and services in Argentina, Chile and Peru.- Developed new sales strategy, created new revenue sources, reorganized teams and streamlined operations to achieve FY08, FY09 and FY10 profit plans.- Frequently interviewed and cited by major newspapers and magazines throughout the region. -
Consulting Director, Southern ConeIdc Nov 2006 - Sep 2007Argentina, Chile, Peru- Led business development, management, and execution of advisory and research engagements in the sub-region, exceeding revenue target by 21% in FY07. -
Research And Consulting Manager | Country Lead, PeruIdc Oct 2003 - Oct 2006Peru- Launched IDC subsidiary in Peru. Responsible for business start-up and P&L results.- Achieved break-even during first fiscal year and exceed aggressiverevenue growth plan by 5% and 8% during the second and third fiscal years respectively. Awarded with IDC LA Country Office Excellence Award for Timeliness during FY04 and FY05.- Managed and executed advisory and research engagements in USA, Mexico, Brazil, Argentina, Chile, Costa Rica, Venezuela and Puerto Rico. Awarded with IDC LA Consulting Award in FY05. -
Professor At The Mba-It ProgramEscuela De Posgrado De La Universidad De Lima Mar 2006 - Dec 2010Part-time professor on Strategic Management in the Digital Economy, and Business Plan Development (final project) at the MBA-IT program. -
Strategy Manager | EntrepreneurAtlas Mobile Jun 2003 - Sep 2003San Mateo, CaliforniaEarly-stage mobile game developer startup, based in San Mateo, California, later acquired by InfoSpace. Responsible for the product development process, business plan and three-year financial projections for its founding efforts.
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Senior ConsultantBcts Consulting Aug 1998 - Jun 2001Peru, Ecuador, ChileManaged client relations and led cross-functional teams to implement integrated systems for companies in Peru, Chile and Ecuador. Identified prospective alliances and assessed their potential in the local market. -
Project LeaderSonda Jan 1996 - Jul 1997Peru
Federico Amprimo Skills
Federico Amprimo Education Details
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Digital Transformation - Leading People, Data & Technology -
Marketing And Strategy -
Systems Engineering
Frequently Asked Questions about Federico Amprimo
What company does Federico Amprimo work for?
Federico Amprimo works for Idc
What is Federico Amprimo's role at the current company?
Federico Amprimo's current role is Sales Director, Latin America.
What is Federico Amprimo's email address?
Federico Amprimo's email address is fe****@****fax.com
What is Federico Amprimo's direct phone number?
Federico Amprimo's direct phone number is +1 888-202*****
What schools did Federico Amprimo attend?
Federico Amprimo attended University Of California, Berkeley, University Of California, Berkeley, Haas School Of Business, Universidad De Lima.
What skills is Federico Amprimo known for?
Federico Amprimo has skills like Competitive Analysis, Business Strategy, Market Research, Strategy, Business Intelligence, Business Development, Strategic Partnerships, Strategic Planning, Marketing Strategy, Crm, Start Ups, Digital Marketing.
Who are Federico Amprimo's colleagues?
Federico Amprimo's colleagues are Adam West, Dzung My Do, Anju Chaurasia, Iñaki Martínez De Lizarrondo, Macheli Ntsasa, Isabella Diaz, Sk Talib.
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