Mark Yates Email & Phone Number

Prague, Czechia

Instrumental in creation of innovative and core functions for a new product aimed at the sales persona. Played an essential role in gathering and processing user feedback (via interviews, surveys, and demo) and UX development.Spearhead development of a standardized product development process, ensuring efficiency, consistency, and timely delivery of new features and products.Championed integration Generative AI (GenAI) into product development. Lead the creation of data-driven use cases, designed GenAI prompt architectures for interactive demos, and drove incorporation of these elements into existing and new products.Lead global and regional ideation sessions. Draw out the best ideas from diverse teams from across the company, foster collaboration, and accelerate user feedback.Contribute to “grand vision” and product paradigm shift. Utilized financial modeling and customer analysis to assess viability of new approach to business models, organizational models, and delivery models.Led creation of product-specific onboarding processes and assets, including UX, client journeys, goals, welcome emails, welcome videos, onboarding session maps, tutorials, FAQs, and quick-start guides. Led client onboarding sessions.

Prague, The Capital, Czech Republic

- Strategy: Name priorities and challenges; allocate effort - Content: Develop and execute content schedule for a subscription service.- Teams: Manage and collaborate with virtual teams to develop research.- Promotions: Define positioning, execute strategy, create assets.- Thought leadership: Create and present compelling stories on CX.

Prague, The Capital, Czech Republic

Translating big-picture goals and visions into tangible deliverables: In-bound marketing platform: Lead development of content hub to make AVG the go-to place for consumers looking for essential information about being safe online. Required strategic and tactical coordination across functional areas. Creative process: Manage copy-based process to help enliven sales and marketing campaigns and consumer-focused advice.Message development: Instill clear tone-of-voice guidelines and positioning statements to brighten emails, pop-ups, web pages, and articles.Security champion: Write articles and interactive media to educate (while entertaining) users on the importance of maintaining a security frame of mind. Significant achievements:- Launch of AVG Signal, a consumer-focused in-bound marketing platform- Tone-of-Voice innovation: concrete approaches for (slowly) transforming how AVG talks- Interactive media creation for consumer engagement

Praha

Manage marketing and research projects from concept to execution to analysis. Create data-driven marketing strategies and tactical plans for IDC use and for clients. Create branding/positioning guidelines for content and framework for distribution; lead content creation for campaigns. Research IT markets and generate fact-base material for making strategic decisions. Supervise three.Major Accomplishments and Activities - Used A/B testing to improve tone/style of PR material and double open rates- Developed spending models that greatly enhanced quality of market data for CEE- Conceived and drove creation of "thought leadership" marketing platform- Best Presentation of the Year 2012; top rated speaker at IDC Adriatics CIO Expo 2014

Helped clients develop strategies to keep things clear while increasing mindshare – from text and rhetorical style to leveraging new media internally and externally. Tied marketing and content and strategies to audience and client short and long-term goals. Actions and activities included:- Marketing & branding strategies for B2B firms- Social media planning for expanding mind share- Brand books: values, mission, positioning strategies, workshops- Tactical collateral: newsletters, PR interviews/articles, press releases, blogs, long-form articles- Corporate training: communications workshops, presenting skills, writing skills, team management, project management, newsletter development, branding

Short-term contract with IDC EMEA to develop marketing strategy for the EMEA region. In addition to handling "classic" management issues, I have developed a broad vision for deployment of new media (social networks, blogs, microsites, etc) to increase IDC mindshare and illustrate value through delivery of actionable and interesting content.

Developed communications strategies & advised line-of-business & country mangers on promotional strategies. Created & implemented contact strategies for promoting analysts to industry & media. Conducted trainings & delivered presentations on IT markets across the region. Major Accomplishments & Activities- Winner: Award for Global Marketing Excellence. - Developed processes for creating and managing corporate collateral (regional brochures, 80+ factsheets, presentations, press release) for promoting IDC products and services.- Conceived & helped implement event-based email newsletter that increased attendance at events by as much as 20%.- Initiated outreach program that doubled the number of communications analysts speaking at key industry events.- Established brand values, mission, and position for IDC in the CEMA region and developed strategy for incorporating into sales and marketing collateral.

In corporate relations: wrote short and long speeches for the company CEO. Worked closely with the division head in creating corporate communications, including narration for infomercials, mission statements, and copy for corporate events and sponsorships. As a marketing team member: worked with product and channel managers to ensure corporate messages were included in standard marketing collateral. Wrote press releases and web-based promotional and informative copy, adopting it to a variety of marketing channels. Major Accomplishments- Designed the information architecture, wrote all static text, led the editorial team for a real-time website for the Eurotel Chess Competition, the premier chess event in 2002. - Wrote the mission statement and values statements for Eurotel and the Eurotel Foundation.- Working with the division head, oversaw the overhaul of processes and standards that resulted in higher standards for press releases and marketing copy.

Researched venues and events, interviewed entertainers and "experts," wrote hundreds of overviews, reviews, and short features, and maintained the integrity of the Prague English pages. Initiated and led workshops on writing for online media. Generated ideas and selected events that appealed to our readers, assigning stories to two full-time writers while coordinating contributions from about a dozen freelancers.Major Accomplishments- In three months, more than tripled the amount of viable content on the Prague city site

Ms, Journalism And Communications

Activities and Societies: Kappa Tau Alpha

Bs, English

Activities and Societies: Phi Beta Kappa

Education record

Education record