I have been able to mature my knowledge in terms of service and business design, working on projects of various sizes: from identifying business opportunities to creating prototypes and complete solutions. Through the use of creative strategies, I have contributed to the growth and success of clients.I constantly engage with market trends, user needs and available technologies through qualitative and quantitative research. These elements, combined with co-design workshops with clients, allow me to thoroughly understand the problems to be solved and provide innovative solutions that meet their needs. I use my cross-sector experience and a holistic approach, bringing positive impact to every project I work on.

As an Exhibition Designer at Spheragroup, I had the opportunity to bring creative ideas to life and showcase them at various trade shows and events across Italy. With a background in product design, I was able to bring my passion for design to the forefront, working on projects from concept to final production. My responsibilities included 3D modeling, rendering, graphic design, and overseeing the overall production process to ensure that each exhibition stand was of the highest quality. I am proud to have worked with a team of talented professionals at Spheragroup, where I honed my skills and gained valuable experience in the industry.

At the end of this path, I served as Digital Art Director, coordinating a team of 3 illustrators and 1 videomaker for both creative direction and content editorial planning.I brought to life 2 video podcasts, "Il Salotto di Artwave" for art and culture and "Il Salotto Gourmet" for food & beverage, as an author.In addition, I have created video interviews with artists from different disciplines and directed videos for brand promotion, including one screened at the Drive-In in Rome.

My major contribution to this project was as a visual designer. I started as a photographer, moving on to creating videos, and finally became involved in the visual communication of the brand.

As co-founder of Artwave.it, I played a key role in the development and growth of this independent publishing project, born out of a passion for art in all its forms and expressions. Artwave has been an online cultural and artistic publication, read and followed throughout Italy and abroad, as well as a creative and event agency to promote emerging talents. Together with prestigious partners, I helped create projects, events, conferences, exhibitions and training courses aimed at a young and motivated audience.