Chenkai Fang Email & Phone Number

Amsterdam, NH, NL

Shanghai, China

Product Marketing, Growth, Product Operation, Marketing Strategy,Promotion Campaign, B2B

中国 上海市

Marketing, PR, Communication, Industry Events

Shanghai, China

- During the COVID-19 pandemic, led my team to establish a new media marketing matrix (Weibo, WeChat, Zhihu, Baijiahao, Sohuhao, Xiaohongshu, Kuaishou) focusing on the Toutiao platforms (Jinritoutiao and Tik Tok) with the main concentration on cross-border e-commerce industry content from scratch.- During the COVID-19 pandemic, led my team to establish.

Shanghai, China

- Have been responsible for overall planning and execution of offline activities to acquire leads and initial conversion of potential clients. Have planned and organized more than 10 brand marketing events (including Money2020, China International Import Expo, E-commerce Expo Asia, various themed forums and meetings, and company annual meetings, etc.).

Shanghai City, China

- Cooperated with and executed the event planned by the head of the marketing department at the time, including production of event materials, booth design and construction, online media promotion, etc.- Cooperated with the sales and channel department of the company for carrying out exhibition activities, seminars and workshops in various places, and.

Shanghai City, China

Projects:- Participated in 11 brand activities of “Chandon” Bubble Wine, LVMH Group- Participated in 14 brand activities of “Ao Yun” Red Wine and 6 brand activities of “Cloudy Bay” Red Wine, LVMH Group- Participated in all series of red wines tasting and new products launch activities in Beijing, Shanghai, Guangdong and Shenzhen, LVMH Group- Participated.

Shanghai City, China

- Responsible for the President and CEO’s conference arrangement, trip planning, certificates preparation and other administrative affairs.- In charge of organizing and carrying out some internal activities such as annual party, internal news and listing celebration.- Taking part in regular meeting of top management. I am responsible for conference.

中国 上海市区

- In charge of item expansion in college as an operation specialist, organizing, planning and carrying out some promotional activities online to offline.- During the on-the-job, 10000 newly increased follows were brought to the WeChat public number, Zhengqianhua, the retention of which is more than 50%. - Zhengqianhua campus ambassador team and net were.

Shanghai City, China

- In charge of 32 internship positions’ resume screening and phone interview, entry/exit formalities, new employee orientation training, etc.- Employed more than 10 interns for the company, which all behave well, during the on-the-job.

Shanghai City, China

- In charge of daily communicating with sales stores all over the country, collecting and updating monthly sale data.- I helped the store in Harbin to complete brand promotion activity, being in charge of Media reception and guiding guests.- I helped two stores in Shanghai to complete opening activities, being in charge of stars reception and accompanying.