Chenkai Fang Email & Phone Number

Amsterdam, Nh, Nl

Shanghai, China

Product Marketing, Growth, Product Operation, Marketing Strategy,Promotion Campaign, B2B

中国 上海市

Marketing, PR, Communication, Industry Events

Shanghai,China

- During the COVID-19 pandemic, led my team to establish a new media marketing matrix (Weibo, WeChat, Zhihu, Baijiahao, Sohuhao, Xiaohongshu, Kuaishou) focusing on the Toutiao platforms (Jinritoutiao and Tik Tok) with the main concentration on cross-border e-commerce industry content from scratch.- During the COVID-19 pandemic, led my team to establish Airwallex Cross-Border College and Online Course Platform for Cross-Border E-commerce Industry from scratch. During this period, partners… Show more - During the COVID-19 pandemic, led my team to establish a new media marketing matrix (Weibo, WeChat, Zhihu, Baijiahao, Sohuhao, Xiaohongshu, Kuaishou) focusing on the Toutiao platforms (Jinritoutiao and Tik Tok) with the main concentration on cross-border e-commerce industry content from scratch.- During the COVID-19 pandemic, led my team to establish Airwallex Cross-Border College and Online Course Platform for Cross-Border E-commerce Industry from scratch. During this period, partners were invited to produce a successful series of Shopify Independent Station Theme Course, Google Advertisement Course, Amazon Store Operation Course and Casual Game Commercialization Skills Sharing, etc.- Led the planning, design and online implementation of Q2 promotion activities in the User Growth Department for (cross-border e-commerce) small and medium-sized enterprises (i.e. channel.airwallex.com ), cooperating with various channels for sales promotion, document writing and continuous operation data analysis, which contributed to the stable growth of departmental performance.- Cooperated with the planning of each sales channel as well as the design and launch of each targeted landing page for registration and transformation, elaborated the marketing skills and customer attraction methods under each scenario, set up data tracking means and established a good online activity operation and customer attraction workflow.- Responsible for the V3.0 revision of the China Official website to optimize Chinese users’ browsing experience. Show less

Shanghai, China

- Have been responsible for overall planning and execution of offline activities to acquire leads and initial conversion of potential clients. Have planned and organized more than 10 brand marketing events (including Money2020, China International Import Expo, E-commerce Expo Asia, various themed forums and meetings, and company annual meetings, etc.), supported the sales and channels of and executed more than 50 exhibitions / conferences.- Developed complete sets of signup conversion plans… Show more - Have been responsible for overall planning and execution of offline activities to acquire leads and initial conversion of potential clients. Have planned and organized more than 10 brand marketing events (including Money2020, China International Import Expo, E-commerce Expo Asia, various themed forums and meetings, and company annual meetings, etc.), supported the sales and channels of and executed more than 50 exhibitions / conferences.- Developed complete sets of signup conversion plans and processes for the leads generation of potential customers during offline activities, managed the operation and maintenance in these aspects until such leads are handed to the sales team, and followed up the final conversion results.- Coordinated the planning, designing and producing of materials for offline events. Established a comprehensive offline event supplier system and integrate multi-channel resources.- Established the online channels partnership required for promoting offline events, including various marketing and operation tools, media promotion channels for vertical industry (cross-border e-commerce), and promotion initiated by internal staff.- SEM: Set up paid advertisement accounts for the company at Baidu, Google, and 360, and participated in the execution of advertisement-launching strategy formulation, account optimization, account operations, creative design of advertisement cases, etc.- Mutual traffic sharing with partners and co-marketing promotion: help the company and its partners to achieve the connection of online advertisement resources, including event rule formulation, visual design, etc., to facilitate the performance of sales department. Cases: VOVA cross-border e-commerce investment promotion for attracting merchants, Meetsocial (Facebook agency) merchants (Shopify) promotion activities, etc. Show less

Shanghai City, China

- Cooperated with and executed the event planned by the head of the marketing department at the time, including production of event materials, booth design and construction, online media promotion, etc.- Cooperated with the sales and channel department of the company for carrying out exhibition activities, seminars and workshops in various places, and helped the sales team organize and follow up the leads of potential customers obtained during the events.

Shanghai City, China

Projects:- Participated in 11 brand activities of “Chandon” Bubble Wine, LVMH Group- Participated in 14 brand activities of “Ao Yun” Red Wine and 6 brand activities of “Cloudy Bay” Red Wine, LVMH Group- Participated in all series of red wines tasting and new products launch activities in Beijing, Shanghai, Guangdong and Shenzhen, LVMH Group- Participated in the launch meeting of Three Kingdoms' Secret - Hidden Dragon in the Deep and the annual industry dinner of "Shanghai Night… Show more Projects:- Participated in 11 brand activities of “Chandon” Bubble Wine, LVMH Group- Participated in 14 brand activities of “Ao Yun” Red Wine and 6 brand activities of “Cloudy Bay” Red Wine, LVMH Group- Participated in all series of red wines tasting and new products launch activities in Beijing, Shanghai, Guangdong and Shenzhen, LVMH Group- Participated in the launch meeting of Three Kingdoms' Secret - Hidden Dragon in the Deep and the annual industry dinner of "Shanghai Night of Tencent Penguin Pictures", Tencent Video- Participated in Doki Great Party & VIP spokespermen’s thousands of fans offline activity, Tencent VideoPost Responsibility:- Be responsible for the activities from planning to implementation for some of the products of the red wines of LVMH Group- Be responsible for the launch of Tencent Video's TV play, Shanghai television festival industry dinner and movie-watching activities.- Leaded 5-7 team members in the Tencent Video project, worked together to complete large-scale activities and won the good reputation for the company. Show less

Shanghai City, China

- Responsible for the President and CEO’s conference arrangement, trip planning, certificates preparation and other administrative affairs.- In charge of organizing and carrying out some internal activities such as annual party, internal news and listing celebration.- Taking part in regular meeting of top management. I am responsible for conference recording, project progress tracking, internal workflow optimization, etc.

中国 上海市区

- In charge of item expansion in college as an operation specialist, organizing, planning and carrying out some promotional activities online to offline.- During the on-the-job, 10000 newly increased follows were brought to the WeChat public number, Zhengqianhua, the retention of which is more than 50%. - Zhengqianhua campus ambassador team and net were founded, which cover 15 colleges and have more than 60 backbone members.

Shanghai City, China

- In charge of 32 internship positions’ resume screening and phone interview, entry/exit formalities, new employee orientation training, etc.- Employed more than 10 interns for the company, which all behave well, during the on-the-job.

Shanghai City, China

- In charge of daily communicating with sales stores all over the country, collecting and updating monthly sale data.- I helped the store in Harbin to complete brand promotion activity, being in charge of Media reception and guiding guests.- I helped two stores in Shanghai to complete opening activities, being in charge of stars reception and accompanying agents to dinner, guiding guests, etc.- In charge of arranging and contacting several stores’ member leather ware cleaning… Show more - In charge of daily communicating with sales stores all over the country, collecting and updating monthly sale data.- I helped the store in Harbin to complete brand promotion activity, being in charge of Media reception and guiding guests.- I helped two stores in Shanghai to complete opening activities, being in charge of stars reception and accompanying agents to dinner, guiding guests, etc.- In charge of arranging and contacting several stores’ member leather ware cleaning activities. Show less