• Hired, managed and mentored a team of media planners –Trained workforce on different levels to prepare for client interaction and formulate brand and media campaigns involving research and media tools• Worked closely with the Account Teams for Resource forecasting and effectively planning resourcing for future strategic projects, within capital markets, aligned with revenue and margin goals • Managed regional reporting on Share of Spend, Share of Voice and Cost per Rating Point benchmarks across categories • Training brand managers and media Planners on Unilever SOPs and soft wares like Gallup and Peoples meter• Media planning, scheduling and implementation for launches and different brand activities of various Unilever brands in different consumer markets• Lead Client correspondence and quarterly reviews of brand’s performance and strategic development.• Executed and monitored various on ground activities• Worked closely in liaison with brand teams and creative agencies for Unilever brands from acquiring TVC to content integration and brand launch.

Subjects: Brand Management, Marketing Management, Advertising, Business Writing, Business Ethics, Strategic Marketing, Consumer Behavior.

Subjects: Principals of Marketing, English Writing Skills, Business Writing, Strategic Marketing, Marketing Management, Brand Management.

• Worked on a project for "Tetra Pak" called “World School Milk Day” aiming towards encouraging the consumption of packaged milk among children.• Assisted in organizing the event at Pakistan Air Force museum by getting schools on board for participation.• Designed brochures for "Tetra Pak" “Proud Pakistanis Recycle” campaign.• Idea Generation for public relations editorials for English Biscuits Manufacturers (Pvt.) Ltd which appeared in Dawn (Local top rated English newspaper in Pakistan)

• Assisted in organizing the launch activities in Karachi. Distribution of Newsletters to prospect clients.• Executed project on the pre-launch of the men’s magazine “Debonair”, research on reading trends of the target customers. Column writer for the Entertainment section.• Responsible for arranging photo shoots for the kids’ magazine called “Wikkid”

• Internal audit of customer credits accounts and calculation of waivers.• Marketing and credit sales project on credit cards and research on market trends.