Syeda Farah Hasan Email & Phone Number

Toronto, On, Ca

Karachi, Pakistan

HBL was the first commercial bank to be established in Pakistan and is the largest private sector bank with over 1,700 branches and 2,000 ATMs across the country and a customer base exceeding 9 million relationships. With presence in 16 countries and 17,000 employees, HBL is also the largest domestic multinational bank.• Actively conducted/gathered research of peer/competitive banks and identifying customer needs in order to improve customer experience.• Supported the team in designing, developing and launching the best in class products based on local needs.• Ensured all compliance and regulatory policies and procedures were followed while developing product programmes.• Actively identified issues related to processes, analysed the root causes & proposed solutions by working with cross functional teams.• Successfully launched a new Debit Card product for the local market which offers the customers better benefits in terms of Spending limits and better discounts.• Digitization of account opening process leading to reduced paper cost and account opening TAT. • Actively worked with the marketing team on product marketing and branding• Presented progress reports of business projects and campaigns to Global Head of Consumer Banking and other senior management• Collaborated with partners for customer campaigns for increasing overall portfolio spend and active customer base• Actively liaison between distribution teams and other stake holders to ensure seamless service delivery• Monitored NFI lines for Debit Cards and provided support to functional teams in identifying the causes of dips in income• Supported the team in launching fee based modules which assisted in optimizing the annual fee recovery and provided clarity to customers on fee deduction charges

Karachi, Pakistan

• Coordinated with internal stake holders to align project development activities, project initiation and enhancement of the product.• Successfully launched the HBL Women Markets Program – HBL Nisa in March 2016, the first of its kind in the local market.• Responsible for providing daily/weekly progress updates to Head Branch Banking and other senior management• Successfully launched sales campaigns for increasing the overall customer base in the HBL Nisa ambit • Coordinated with Regional teams to continuously push sales and increasing customer awareness• Monitoring and communicating quarterly sales numbers by all departments including SME, Lending, Agri, Consumer and liability to International Financial Cooperation• Worked with Enclude – Women X Program, Institute of Business Administration for Women Entrepreneurship Program on the subject of Financial Inclusion• Part of industry wide team which advised the regulator on gathering insights on how to increase financial inclusion for women in Pakistan

Karachi, Pakistan

Dubai Islamic Bank has a unique distinction of being the world first Islamic Bank. Dubai Islamic Pakistan Limited (DIBPL) commenced operations in 2006 and is a wholly-owned subsidiary of Dubai Islamic Bank UAE (DIB), with over 200 branches in 62 cities across Pakistan.• Supported in calculating and disseminating Regional Sales Targets and monitoring across network in Pakistan. • Assisted in developing strategies for driving product value proposition, revenue initiatives to compliment both NII / NFI lines.• Provided support to Regional teams in resolving customer queries and enhanced overall customer experience• MIS management and external market data analysis for portfolio management activities• Ensured shariah compliance and regulatory policies and procedures are followed while developing product programmes.• Supported in gathering industry knowledge and best practices to constantly improve business performance and customer satisfaction

Karachi, Pakistan

NIB Bank formed in 2003 as a result of merger of IFIC Bank and the National Development Leasing Corporation (NDLC), and in 2004, Fullerton Financial Holdings a subsidiary of Temasek Holdings acquired a majority stake in the bank. This was one of the largest Direct Foreign Investment in Pakistan at that time.• Assisted in conducting portfolio analytics and forecasting based on past trends.• Supported in making monthly performance reviews for the regional teams• Conducted product specific analysis on different variables to assist the product team• Assisted the Retail team in compiling responses for different data cuts for onward submission to both internal and external audit teams • Responsible for circulation of daily & monthly Retail Dashboard which included various Retail KPIs to senior management and regional teams.• Successfully managing and coordinating with all regions for completion of filing of “Know Your Customers” and “Urdu – Terms & Conditions”• Ensuring compliance to rules and regulations with regards to the issues raised by the State Bank

Karachi, Pakistan

• Assisted customers in resolving their queries with regards to different banking products and procedures• Supported the Relationship Managers in account opening processes of multiple customers• Maintained different MIS for documents for streamlining different tasks & reducing delays in processes