Farhan Abbas Email & Phone Number

Islamabad, PK

Islāmābād, Pakistan

• Responsible to establish KPIs driven performance culture
• Responsible to enhance team's capability building through in-house & in-filed trainings and coaching
• Responsible to devise effective RTM and brand wise plans to successfully deliver Pepsi portfolio mix with channel centric approach specifically for LMTs and GT
• Aimed to secure 10% volumetric growth in designated region for year 2024

Gujranwala, Punjab, Pakistan

• Led team of 3 ASMs & 8 TSMs and 100 plus indirect resources for direct sales growth from 64 towns served through 1 master distributor.
• Was responsible for the execution of channels-based plans, specifically for Modern Trade & General Trade.
• Effective business planning in-line with goals for sales growth and demonstration of key achievements through sales presentations.
• Successfully activated 7 inactive and 4 new towns for extended brand availability and to secure share… Show more
• Successfully activated 7 inactive and 4 new towns for extended brand availability and to secure share gain
• Secured ever highest growth over last year of 43% in non-seasonal months July till April 2023-24 Show less

Peshawar, Khyber Pakhtunkhwa, Pakistan

• Led team of 04 ZSM, 16 TSM and 100 plus indirect resources for direct sales growth from 38 Distributions across all channels, Modern Trade, General Trade & Wholesale.
• Effective business planning in-line with goals for sales growth and demonstration of key achievements through sales presentations.
• Perfect Stores Program expansion by 3X in 10 months, from 80 to 240 stores in MT & GT
• Closed fiscal 2021 at highest 20% growth nationally

Karachi

• Built sales strategy and pricing strategy for category and new business development to improve overall sales process
• Conceptualized new product development and effective sales operations in liaison and close collaboration with cross function teams
• Finalized sell out plans to ensure optimal customer satisfaction and gained 12% plus shelf share
• Effective forecasting through bottom up approach, reduced product shortage by 8% and established robust inventory management

Gujrawala, Pakistan

• Led team of 03 ZSM, 15 TSM and 72 plus indirect resources for direct sales growth from 37 Distributions across all channels, Modern Trade, General Trade & Wholesale.
• Effective business planning in-line with goals for sales growth and demonstration of key achievements through sales presentations.
• Rolled out effective Route to Market and ensure KPIs improvement by 15% and direct coverage by 10%
• Delivered 7% additional VS targeted growth add & KPIs improvement for entire period

Karāchi, Sindh, Pakistan

Karachi, Pakistan

• Led Key Account Management, timely locked “Join Business Plans” with modern trade and business to business (B2B) customers.
• Executed plans in-line with sales and marketing strategy for each customer separately yet within budget @ 5% of sales.
• Retained and Gain shelf share in-line with category/ sales share with 10% plus average increase.
• Created/ executed out of the box category displays/ cat-man tools

Islamabad, Pakistan

• Led team of 02 ZSM, 11 TSM and 72 plus indirect resources for direct sales growth from 96 Distributions across all channels, Modern Trade, General Trade & Wholesale.
• Successfully rolled out “6 STEPS of a CALL” and in-house & in-field training and coaching.
• Sales Training Champion Award 2015.

Lahore, Pakistan

• Managed Confectionery & Powder Beverage Category (26% of national business) with larger distribution operations management.
• Secure high growth over last year for both businesses Confectionery 25% and for Powder Beverage 30%.
• EEMEA Sales Competition Award 2014 winner in GT among 30 plus countries.
• ZSM of the Year Award 2013, delivered 112% VS target at 34% growth over last year.

Multan, Pakistan

• Led business in 6 territories, 52 distribution with 50 plus indirect report.
• Regularly conducted in-house and in-field training to improve team’s selling abilities.
• Delivered over 100% percent growth from larger SKUs by putting special focus on cold chain program.
• ZSM of the Year Award 2012, delivered 114% VS target at 42% growth over last year.

Lahore, Pakistan

• Led Global Cash & Carry customers Metro, Makro, MAF Hyperstar (Carrefour) and ensure Customer Relationship Management (CRM) through best in class services
• Ensured product management with effective forecasting through data analysis with business intelligence tool support for optimal case fill rate @ 98%.
• Significantly enhanced category share 10% for existing portfolio and 20% for new product launch.

Lahore, Pakistan

• Team management, Team Monitoring, Team Training & Development.
• Regional level distributor management of 80 towns for primary & secondary sales.
• Successfully appointed distributors for new business avenues, HoReCa & Institutions.
• Delivered 27% growth and secured No.1 position.

Lahore, Pakistan

• Handled P&G/ Gillette business for almost 8 years, in multiple roles such as TSO, Field Supervisor and Field Manager.
• Product Distribution, Pricing, Shelving, Merchandising & Sales Orientation.
• Won award "Field Manager of the Year 2007”, delivered 116% VS target at 27% growth over last year.
• Won award "TSO of the year 2004", delivered 112% VS target at 28% growth over last year.

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services, 3.4

Bachelor'S Degree, Business/Commerce, General, A

Activities and Societies: Sports None