Farhan Memon Email & Phone Number

Karāchi, Sindh, Pakistan

• Leading Karachi City as the Senior Zonal Sales Manager, delivering growth in value and adding significantly to the department’s national deliverables.• Responsible for Business of all B2B channels (HORECA – B&I – HELT + Tender Business) • Looking the portfolio of Pouch Packs, Black & Green Teabags and 3 in 1 Tea & Coffee. • Managing a portfolio of 700+Million annually with the team of 02 Area Sales Manager’s, 02 BM’s, 02 BDO’s & 22 Sales Representatives at distributors and driving the business by keeping three traits (innovate, revamp & sustainability).• Controlling the network of 03 distributors and Direct Tender Customers.• Complete year objectives planning with budgeting, month on month performance vs targets reporting, key customer’s development & retention.• Directly involved with "Key Accounts" for Pouch, TB & Premix Tea + Coffee Business with Customized Services like “AKUH, SIUT & Zia Uddin Hospital”.

Karachi

Modern Trade: IMT * Managing Karachi Modern Trade Sales/Merchandising team. Currently covering 04 Makro / Metro, 01 Hyperstar stores in Karachi.Responsibilities includes: * Successful achievement of Karachi Zone IMT Store wise/ Brand wise / SKU wise Sales Targets.* Constant liaison with IMT Buyers and Store level teams for smooth contract execution and intended business outcome. * IMT In store merchandising / Share of Shelf / Planograms / Assortment management,* Planning promotions and consumer engagement activities for IMT channel with the coordination of Brand & BTL team.* Managing IMT as direct accounts from the company. Out Of Home:* Reporting to the National Sales Manager for Out Of Home sales, responsibility includes OOH sales encompassing the Karachi till Thatta, which contributes 28% of Tapal's Pakistan’s total sales from the OOH segment. At present operating in 09 Towns / 13 Distributors from Karachi to Thatta with a portfolio worth PKR 33 Million per annum.* Directly managing a team of 3 Area Manager’s & 1 TSO from Karachi to Thatta with diverse back grounds. Also indirectly responsible for over 13 distributor’s field force members.* Responsibilities include setting growth and expansion objectives, managing Zone budgets, manpower hiring & maximizing profitability while delivering upon the targets for the business unit.* Responsible for driving market share through the development of Sales, Trade marketing BTL strategies for the business unit further divided into major channels classified as B&I , HoReCa , HELT (Health, Education, Leisure & Travel) & Vending operations.* Responsible for developing win-win product exclusivity and branding agreements with OOH Key Accounts. Ensuring Key Accounts agreements desired execution for intended Sales and Image building mileage.

Karachi

Karachi

Karachi

Key Responsibilities•Responsible for primary and secondary sales management for the consumer division of the company for the biggest geographical and most strategic area in the Karachi having an annual sales volume of Rs 120 Million and covering more than 2,000 shops•Effective management of 1 Distribution by maximizing ROI, minimizing costs and better utilization of resources•Maintaining a good product mix of all household categories ensuring the highest gross margins nationally•Managing an area team of 5 Sales Representative as direct reported and a total staff of 15 indirect reported.•Developing the C & D Class Area of Karachi ( Landhi & Korangi) with a network of 1 distributor and 15 Preferred Dealers which will result in additional annual sales of Rs 6 Million•Execution of marketing plans and trade activation.•Effective placement of POS in the area•Identifying the branding opportunities in the area. •Maintaining wholesale/retail split as per category / channel strategy•Ensuring proper coverage (Numeric as well as Weighted) in distributor Town.•Relationship management /key accounts Major Achievements•Developed a comprehensive sales management system, capturing sales achievements, comparative analyses, graphical representations, sales history, inventory management etc. which is now being implemented nationally.•Achieved 100% sales targets consistently for all year.•Smoothly transferred and replaced a distributor in main cosmopolitan city Karachi without having a lapse of a single day in the trade while achieving a target of 109% in the same month.•Established and effectively managed two new distributors in Karachi resulting in sales growth in the region at 108%•Shift of focus from wholesale to retail sales in the region causing a shift from 60/40 split to a 70/30 split, resulting in enhancement of sustainability of sales in the region.