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São Paulo, Brazil

São Paulo, Brasil

Me Poupe is a pioneering financial education startup in Brazil dedicated to transforming lives through accessible and engaging content. We empower individuals with the knowledge and tools needed to achieve financial independence and security. As the Head of Product, I lead Product Strategy, manage the full Product Lifecycle, and establish strategic partnerships to align with our mission and business goals.• Product Strategy and Development: Define and implement the product vision, strategy, and roadmap, leading the product management team to deliver high-quality products. I oversee the entire product lifecycle from ideation to post-launch optimization, collaborating with cross-functional teams to ensure seamless product delivery.• Strategic Partnerships: I identify and establish strategic partnerships in Finance, Payment, Education and other markets to enhance product offerings, developing and maintaining relationships with key partners and collaborating on innovative product launches.• Market Analysis and User Insights: Conduct market research and competitive analysis, gathering and analyzing user feedback to drive user-centric product development and partnerships. • Leadership: Build and lead a high-performing team, fostering a collaborative and innovative culture. I align product and partnership strategies with business goals, defining and tracking OKRs to measure success. I use data-driven insights for informed decision-making and present regular performance reports directly to the company’s CEO.

São Paulo, Brasil

As the Creative Partnerships and Partner Success Lead for LATAM at TikTok, I'm in charge of a range of initiatives to elevate our creative ecosystem and improve the performance and quality of TikTok ads across the region.Partner Lifecycle Management:• Oversee the complete partner journey, from strategic sourcing and onboarding to ongoing education, management, and feedback loops, ensuring a symbiotic and fruitful collaboration with TikTok.Product Marketing Management for Creative Partners:• Craft and communicate the positioning of our creative solutions for partners and develop compelling narratives that showcase the unique strengths and capabilities of our products, facilitating the recognition of their value proposition within the ecosystem and attracting strategic opportunities.• Collaborate with regional and global PMMs and Product teams to align offerings with the evolving needs of creative partners, ensuring our platform remains a dynamic and conducive space for their innovative endeavors.Team Management and Regional Leadership:• Mentor and lead a team of regional partner managers, setting OKRs and North-Star metrics, fostering a collaborative team culture, and providing guidance to ensure the success of creative partnerships across the LATAM region.

São Paulo, Brasil

As a Product Marketing and Operations Manager for TikTok's Creative Partners in Brazil, Mexico, and Spanish-Speaking South America, I am responsible for driving impactful marketing strategies and ensuring seamless operations for our creative products in the region.• Product Positioning and Messaging: Craft compelling value propositions and messaging for TikTok Creative Exchange and other creative products tailored to resonate with Latin American partners. Highlight the unique features and benefits to enhance product visibility and appeal.• Go-to-Market Strategy: Collaborate closely with global product management and cross-functional teams to design and execute effective go-to-market strategies for new product launches and feature updates. Develop comprehensive launch plans, inclusive of engaging collateral, competitive pricing strategies, and materials to empower our partners.• Partner Enablement: Devise and implement a robust Partner Enablement strategy for the region, encompassing educational programs and relevant collateral. Empower partners with the knowledge and resources needed to succeed on TikTok's platform.• Sales Enablement: Partner with Sales PMM to create impactful sales enablement materials and conduct training sessions. Support the sales team throughout the sales cycle, ensuring they have the necessary tools to effectively engage with creative partners.• Content Development: Collaborate with partner managers and team members to produce compelling content, including presentations, guidebooks, case studies, and translations. Craft content that captivates our audience and showcases the value of TikTok's creative ecosystem.• Market Research and Analysis: Conduct thorough market research, gather feedback, and perform data analysis to identify key market trends and opportunities. Leverage insights to refine and optimize marketing strategies, ensuring our products remain at the forefront of the industry.

São Paulo, Brasil

• Building and managing relationships with strategic media companies, brands and top creators from several verticals (News, Entertainment, Sports and Gaming) to help them engage their audiences on Helo, a social media platform launched by ByteDance on emerging markets (Brazil, India, Indonesia and Vietnam).• Developing data-driven analyses and reports to identify opportunities of content acquisition and growth insights for strategic partners. • Coordinating cross-functional collaboration between Content, Operations, Product and Marketing teams globally to provide the best solutions for publishers and brands on Helo.• Creating, developing and managing partnerships and tailor-made projects with brands and creators.• Onboarding of new media partners, brands, top creators, opinion leaders and journalists.

São Paulo E Região, Brasil

• Conducts strategic relationships with key-accounts in São Paulo & Paraná markets (brands, ad agencies and PR agencies).• Secures Grupo RBS sales, in both digital platforms and traditional media, such as digital assets, influencers' hub, radio stations, branded content and social media solutions.• Defines sales strategy, maps and implements partnership opportunities for Grupo RBS brand ecosystem, conducting market analysis for survey and new business proposals;• Manages execution for strategic projects, defining performance indicators for each project and creating correction plans.

Porto Alegre E Região, Brasil

• Responsible for brand positioning, go-to-market strategy and sales enablement for RBS Entertainment Products (Atlântida, 92, 102.3 & Influencer Marketing Hub).• Manages a team of 10 direct reports in multifunctional teams: Marketing Planning, Digital Content & Videos. The recently-launched Radio 92 became a Top 3 radio station in Rio Grande do Sul Ibope ranking, after less than one year of its creation.• Identified a market opportunity and created the Grupo RBS' Digital Influencers Hub, working with the main creators in Rio Grande do Sul in several content fields (fashion, beauty, comedy, e-sports, lifestyle), leading commercial teams and managing branded content actions.• Defines digital strategy for the brands, including social media, video channels, podcasts ecosystem and blogs. In 2019, the podcast Pretinho Básico became one of top 5 podcasts with more listeners in Brazil in Spotify. Other podcasts in Atlântida ecosystem, such as Vida de Solteiro and Potter Entrevista, are frequently among the Top 30 in Spotify Charts. The YouTube channel Atlântida Fora do Ar surpassed 200k subscribers.• Manages sales enablement strategy to address commercial needs and develop commercial strategies to grow the base business and to support new products, events, and projects.• Develops and manages events strategy & production teams for the entertainment brands. ATL House, a place with Atlântida's brand DNA in PUC campus in Porto Alegre, was created with the sponsorship of Trident, Banrisul and LG. ATL House includes a radio station, a coffee shop, a burger joint and several events that take music, comedy and geek universe to more than 15k people/month.

Porto Alegre Area, Brazil

• Manages RBS Subscriber’s Club (“Clube do Assinante”), a rewards program for subscribers of RBS news products in Rio Grande do Sul and Santa Catarina states. The 140.000 associates enjoy exclusive discounts and rewards at more than 500 participant venues. Manages a team of 6 direct reports.• Planned, developed and launched a new app for Clube do Assinante through agile methodology, in partnership with the RBS Digital Projects team. Based on focus groups, primary research and a deep user-experience understanding, the app had more than 45k downloads in 2016.• Discovery & research: Analyses data and KPIs from several sources, like the Clube do Assinante website, app, call center reports and social media comments/private messages. With a strategy focused on the family members of the products subscriber, the association had a massive growth.• Manages the go-to-market strategy, leading marketing initiatives with focus on consumer engagement and product use.• Works with customer success teams to address subscribers’ pain points. After developing a retention plan, the yearly average subscriber churn had a strong reduction.• Works closely to Communications area for developing and connecting Brand Strategy, focused on B2C markets in both short and long-term. A new multimedia advertising campaign for Clube do Assinante was released in 2016 and the page views in website had a substantial growth during that quarter.

Porto Alegre E Região, Brasil

Donna is a RBS content product, focusing on women in southern Brazil. Responsible for results in both B2C (content) and B2B (ads revenue) areas, leading 14 direct reports.• Develops the brand portfolio based on attractive products using the platform touchpoints - offline (advertising + branded content in weekly print magazine), online (website and social media) and events. During his management, the business unit achieved a substantial growth in advertising and sponsorships revenue.• Creates tailor-made projects together with clients for specific needs. Donna Week Iguatemi, a 4-days fashion show in Iguatemi Shopping, was created to highlight the exclusive fashion mix in the shopping mall and had more than 5,000 people during the event. Donna Beauty Pompéia was launched as an exclusive concept in Brazil, mixing a newsroom, a clothing store and a beauty parlon.• Reports to the Marketing Director and establishes Business Intelligence reports for internal and external uses.

Porto Alegre E Região, Brasil

• 12,826 applicants for 10 vacancies• Job Rotation through different Business Units in Short-Term Projects: Budget Development, Multimedia Marketing, Print Newspapers and RBS TV (Globo affiliate). Main project: Sales Enablement for the creation of Donna, a brand platform focused on creating content, business and experiences for women in Southern Brazil.

Itaperuna E Região, Brasil

• Relationships building between the company and the stakeholders of Mineroduto Minas-Rio construction.• Planning and execution of actions to external audiences and maintaining relationship with the workforce.

São Paulo E Região, Brasil

• Relationships building between the company and the stakeholders during the implementation of GASAN II pipeline, a Petrobras project. • Planning and execution of actions to external audiences, events organization and development of informational materials for communities and for the workforce.

Barbacena E Região, Brasil

• Relationships building between the company and the stakeholders of GASBEL II pipeline construction, a Petrobras project.• Activities in this work include the planning and execution of actions to external audiences, events organization and development of informational materials for communities and for the workforce.

Juiz De Fora, Minas Gerais, Brasil

• Service to large clients in industrial sector (Votorantim Group, Companhia Brasileira de Alumínio, U&M).• Creation of advertising and institutional texts• Scripts creation for commercial and institutional videos• Business journalism• Press relations activities (press-releases, follow-up, clipping, preparation of mailing)

Master Of Business Engineering, Industrial Engineering

Winter Course, Marketing

Bachelor'S Degree, Communications (Journalism)

Activities and Societies: Junior enterprise: President in Acesso Comunicação Jr. (2004-2006) TCC: "Jornalismo econômico em telejornais da.