Fariyal Shaikh Email & Phone Number

United Arab Emirates

- Execute tests, collect and analyse data and results, identify trends and insights in order to achieve goals.- Track, report and analyse website analytics.- Perform ongoing keyword research, expansion and optimization.- Work with the development team to ensure SEO best practices are properly implemented on newly developed websites.- Recommend changes to website architecture, content, linking and other factors to improve SEO position for target keywords.- Work with editorial and marketing teams to drive SEO in content creation and content marketing- Take responsibility for page optimization for search engine marketing- Create and execute link building strategy- Determine measurable goals that demonstrate improvement in marketing efforts- Monitor daily performance metrics using SEO tools such as Google Analytics to assess the effectiveness of SEO strategies.

Navi Mumbai, Maharashtra, India

Significant Contributions and Duties:* Conduct website audits and keyword analyses for Techfirefly, NRI Life Insurance, NRI Wealth and other clients using Google Keyword Planner.* Utilise Google Analytics to set up, monitor, and analyse content performance, identify opportunities for content improvement, and track traffic growth.* Develop and implement SEO strategies to improve website visibility.* Create and distribute monthly SEO reports to clients using Google Analytics and Data Studio detailing website traffic, goals, and KPIs.* Possess knowledge of various SEO tools, including Semrush, Ahref, Buzzsumo, and Ubersuggest.* Execute On-Page SEO (Technical SEO Audit) activities such as keyword research, meta tag creation, header tag optimization, URL optimization, image optimization, page speed enhancement, internal and outbound link creation.* Fixing technical problems (HTML, CSS & JS) * Proofread content and make changes where necessary using tools such as Chat GPT, Grammarly, paraphrasing, and plagiarism detectors.* Keeping up-to-date with the latest SEO trends and algorithm updates.* Guide team members on understanding and using digital marketing modules.* Develop a social media strategy plan and optimize social media platforms.* Local SEO (GMB) by optimizing business profile.

Mumbai Area, India

Significant Contributions and Duties:SEO (Off-Page & On-page Activities): * Website Audit for NPAPL, DP Design, Ashtvinayak Hospital, Safal builders and many more * Keyword Report Analysis report for NPAPL, DP Design, Ashtvinayak Hospital, Safal builders and many more * Monitoring and analyzing keyword performance, website traffic and other SEO metrics. * Traffic generation via article and classified ads * Social Media Strategy Plan by using hootsuite * Coordination with Client * Monitoring website performance, traffic analytics, and other key metrics and providing data-driven insights and recommendations to drive growth and improve brand awareness. * Brand Communications * PPC campaign (Adwords - Search ads and display ads) * Facebook and Instagram Paid Campaign by using creator studio and Ad Manager. * Leveraged MailChimp to implement email campaigns and monitor performance. * Ads campaign for eprompto and safal builders via Google ads and Facebook ads.

Navi Mumbai, Maharashtra, India

Significant Contributions and Duties:SEO (Off-Page & On-page Activities):* Website Audit for fortune4, anandvan resort, spazio resort, eight apps.* Keyword Report Analysis report for fortune4, anandvan resort, spazio resort, eight app.* Pitching for website Sai services, Indospace and many more* Link building & online reputation management.* Tracking conversion rates and making SEO improvements to the website.* Knowledge of On Page activities like Keywords Research, Meta Tags Creation (character limits), Heading Tags, Keywords Research etc.