I have been working with online content producers since 2011. We were one of the first in Hungary to recognise the potential of YouTube, and we have built and run a YouTube Network (MCN) of more than 120 channels.Since 2016, I have been involved in building up the Influencer marketing market in Hungary, leading the Influencer marketing chapter of IAB Hungary for almost 2 years, where I and my expert colleagues laid the market foundations for the field. In the years since then, under my professional leadership, more than 700 campaigns and more than 6000 sponsored influencer content have been published.Since 2022 I have also focused on online video content production, which I see as the most important marketing tool for the coming years.Throughout my professional career, I try to give presentations at numerous conferences, professional workshops and academic courses to help brands, content producers and students to learn and apply these areas as best as possible.