Daniel Farkas Email & Phone Number

Budapest, Hungary

- Driving the marketing strategy creation for the European and Asian markets - Empowering and inspiring a high-performing team to execute end-to-end marketing programs- Transforming the company's marketing automation approach, pioneering innovative demand generation strategies that fueled growth and generated measurable business results- Leading the Partner Managers and guide them on the road to success - Unleashing the full potential of our partner network, fueling their efficiency through innovative joint marketing ventures- Mastering metrics and reporting on campaign effectiveness - Working with senior industry customer executives to drive ngena thought leadership and drive business opportunities - Taking the stage and delivering captivating industry briefings and trainings to our team and resellers, revolutionizing their marketing prowess throughout Europe & Asia- Driving key tradeshow strategy and execution, conduct marketing webinars - Leveraging customer engagement to gain invaluable insights, fueling product marketing and development efforts

Budapest, Hungary

- reBuilding the Marketing team with relevant competencies and future proofing the operation- Set the startegy for the next 3-5 years to achieve business outcomes- Establishing a marketing automation concept, engine and processes from approval to operating model in 60 days- Creating internal Lead management processes and workflows bridging sales and marketing teams- Kicking off and optimizing of lead generation campaigns across EMEA markets- Maintaining relationships and strengthening partnership with Google

Hungary

- Drive marketing impact through integrated marketing planning, execution and prioritization across 30+ markets in the Central Eastern European region- Lead Microsoft brand stewardship on a regional and local level- Lead data-driven planning and optimization discussions, including deep understanding of Sales – Marketing integration- Leverage and localize global programs, positioning, messaging, and content; Provide local feedback and insights to corporate marketing stakeholders- Continually optimize performance across the marketing mix and deliver insights and opportunities to Sales teams in an ongoing engagement- Align local marketing activities to modern marketing platforms and processes- Ensure GDPR compliance and adhere to accessibility standards and diversity principles in marketing execution

Hungary

- Planning and heading local first party flagship events bi-annually (Microsoft Future Decoded)- Coordinate Microsoft presence in events and trade shows organized by third parties- Providing a steady stream of Enterprise and SMB quality leads, driving lead management and adoption of modern marketing lead sources- Driving execution of customer, product, vertical and account based marketing campaigns across the subsidiary- Connecting and coordinating efforts with regional Enterprise marketing to ensure priority marketing strategies, execution consistency- Managing marketing budget for the enterprise marketing activities, assessing ROI and mapping results to sub marketing scorecard and metrics- Participating in planning and marketing execution activities on a daily basis, calls and meetings- Partner with the enterprise segment and CEE Enterprise marketing to drive priority marketing events- Drive effective external marketing communications- Drive customer evidence, top stories to create strong industry presence for Microsoft in Hungary- Being an advocate and the voice of Microsoft in the subsidiary and to the market

Budapest, Hungary

- Ensuring the smooth, cross-segment landing of Corp and regional campaigns, activities in Hungary- Acting as an internal consultant on campaign planning, execution and best practices- Brand advocacy and alignment- Managing external agencies- Creating and rolling out standardized "event-in-a-box" concepts- End to end management of mid- and large scale B2B events- ROMI reporting

Budapest, Hungary

- Building and managing the team- Budgeting- Creating marketing strategy- Coordinating the execution of the marketing plan- CPC campaign management- Media planning / buying- Project management, working closely with development- Coordinating portal and product development- Channel management- Conversion rate optimization- Market and data analysis- Creating campaign microsites- Graphic design

Budapest, Hungary

- Online marketing strategy planning- Designing and executing online marketing campaigns- Project management- Localization- CPC campaign management- Handling budgets- Web ergonomy and usability testing, counseling- Managing third party teams- Press and PR- Cooperating with the trade- Creating and distributing newsletters

Budapest, Hungary; Prague, Czech Republic

- Planning and executing the online marketing strategy- Budgeting- Coordinating the Czech and Hungarian online teams and suppliers- Content management of VB websites- Copywriting- CPC marketing- Developing and executing social media campaigns- B2C and B2B database management- Creating and executing the company’s eCRM program- Regular reporting- Ad-hoc graphic design

Budapest, Hungary

- Designing, executing and following up of online and offline marketing campaigns- Creating budgets, ensuring their adherence- Copywriting and website content management- Reporting to international offices- Leading the direct marketing database researcher team- Preparing Social media campaign plan- Ad-hoc graphic design- Dealing and negotiating with suppliers- Leading and coordinating the IT team

- Software translation- Project management- Leading the Loc Team of Hungary at the Warsaw commission

- Journalism- Copywriting- Editing

International Economist, Specialization: Intercultural Studies

Ba In Communication, Journalism

Gamification Course, 87%